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Social Media Management Software

Social media management software is a communication tool that offers you the ability to manage your accounts, publish content, schedule posts, and track data analytics. 

Social Media Management : related categories

Our selection of 49 social media management software

CrowdTangle

Enhance Social Insights with Advanced Analytics Tools

No user review
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Pricing on request

CrowdTangle is a powerful tool designed for media publishers, journalists, and researchers to track content performance across social media platforms.

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Offering real-time analytics, it separates itself with easy content discovery and comprehensive competitive analysis functionalities.

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VirtualJob

Effortless Remote Hiring Platform for HR Professionals

No user review
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Pricing on request

VirtualJob simplifies remote recruitment with advanced candidate sourcing and AI-driven assessments, targeting HR professionals and recruiters.

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It excels in automating hiring workflows, facilitating seamless remote interviews, and enhancing team collaboration.What are the main features of VirtualJob?Automated Candidate SourcingDiscover top talent without the tedious manual search.

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Gain

Streamline Your Content Management Effortlessly

No user review
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Pricing on request

Gain simplifies content collaboration and approvals with features like streamlined workflows, team coordination, and automated reminders.

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Ideal for marketing teams and creative agencies looking to enhance productivity and efficiency.What are the main features of Gain?Efficient Workflow AutomationGain optimizes your content management process through its comprehensive workflow features, ensuring every step is smooth and structured.

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Buffer

Save time in your social network management

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Paid version from $99.00 /month

Manage multiple social media accounts, schedule posts, and analyze performance with this top-rated software.

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Buffer simplifies social media management by allowing users to schedule posts across multiple platforms, track engagement, and collaborate with team members. Its intuitive interface and comprehensive analytics make it a must-have tool for any business or individual looking to improve their social media presence.

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Facelift Cloud

Social media management software for your business

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4.3
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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close-circle Free demo

Pricing on request

Streamline your social media management with powerful tools for scheduling, publishing, and analytics.

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Facelift Cloud's social media management software provides a comprehensive solution for businesses to easily manage their social media presence. With features such as a content calendar, publishing tools, and detailed analytics, users can efficiently plan and execute their social media strategy.

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eClincher

Streamlined Social Media Management Platform

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4.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Manage social media with ease. Schedule posts, track analytics, and engage with followers on multiple platforms.

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With eClincher, you can schedule posts in advance, track engagement metrics, and respond to comments and messages all in one place. The software supports multiple social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, making it easy to manage all of your accounts in one convenient location.

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edgar

Streamline Social Media Management Effortlessly

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4.6
Based on 156 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Streamline your social media management with powerful scheduling, analytics, and content creation tools.

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With this software, you can easily schedule posts across multiple platforms, analyze engagement metrics, and create stunning visuals with a user-friendly design tool. Save time and boost your online presence with ease.

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HootSuite

Easy management of social networks

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4.3
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from €19.00 /month

Manage multiple social media accounts from a single platform. Schedule posts, track analytics, and collaborate with team members.

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HootSuite's social media management software offers a comprehensive solution for businesses of all sizes. With the ability to manage multiple accounts and schedule posts in advance, you can streamline your social media strategy. Additionally, the platform offers detailed analytics to help you track engagement and optimize your content.

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Benefits of HootSuite

check Access to several social network sites and accounts

check Unified, single dashboard with post planner

check Social media analytics tools

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Later

Social Media Marketing Platform

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Streamline social media planning with scheduling, analytics, and content management.

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Later is a leading Social Media Management tool designed to help businesses effortlessly schedule posts, analyze performance metrics, and manage content across multiple platforms. With intuitive visual planning, Later assists in planning a cohesive social media strategy to engage audiences effectively.

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Social Media Management software: purchase guide

What is social media management software?

Definition 

Social media management software such as Agorapulse are ideal solutions to optimize your company's notoriety. It is a platform designed to facilitate the management of Facebook /Twitter/ Google+/ LinkedIn/ Instagram accounts... and many other social media. Adopting this solution saves time while ensuring the development of your social strategy by automating some of the tasks of a community manager. 

How does it work? 

These programs include automated services to better manage a company's profiles by allowing it to animate its community or organize contests. The tool also includes modules programmed to collect information about the company and its competitors while managing its followers and friends. To take advantage of the tool, you must subscribe to a subscription. All data collected by the application will be backed up on the cloud, allowing the user to access it at any time. 

What are the main features of social media management software?

A social media management software must allow a social media manager and a community manager to offer the best digital marketing strategies to improve a brand's reputation across social networks. Here are the main features that social media management software should offer:

Flow monitoring 

In companies, monitoring remains an essential task to have all the relevant information on social media in order to prevent and increase the productivity of their market. With this type of tool, the user will be able to quickly collect data on his competitors, his brand as well as his category topics by programming a search on all online content including predefined keywords and hashtags. 

Here are the main features to manage your communication on social networks:

  • Manage multiple accounts, centralise all your Facebook, Twitter, Instagram, Linkedin, etc.
  • Programming posts
  • Integration of your site's RSS feeds to automatically publish articles
  • Analyze the performance of your web-marketing actions with statistics
  • Image management
  • Programming schedule
  • Plan social media content
  • Publish publications on social networks
  • Respond to requests for information
  • Automate and schedule publications on social networks
  • Store content and archive posts

Data processing

Once the data has been collected, it is important that the tool provides an easy-to-analyze dashboard to ensure that the decisions to be made are optimized. This table must be well organized by clearly separating each piece of information: message, comment, blog, forum... The same applies to published images. The content collected must be classified according to its relevance. 

The preparation of statistical reports 

A statistical report is usually based on the information collected. The tool generates graphs based on these data in order to provide the marketing campaign manager with ideas for reflection. These proposals are based on the company's e-reputation, the performance of a publication, positive and negative comments on the company and its competitors... These well-studied reports will allow them to improve their brand image. 

Who uses social media management software? 

Automating your competitive intelligence is an interesting solution for all companies wishing to optimize their performance by monitoring public opinion on current products, on little-known or well-known brands, or simply on their reputation. These online social network management programs are therefore aimed at all companies looking for a tool that can help them manage their image on social networks. 

What are the benefits of using social media management software?

Advantages 

  • Using this type of tool provides an overview of the company's popularity 
  • These applications are presented as the best solutions to closely monitor online conversations about your company and have all the information that can influence your reputation. 
  • An online social network management tool improves communication by allowing the user to respond in real-time to messages and reactions from his customers. 
  • It saves time in the execution of projects.  
  • Generate more traffic to your site
  • Increase your fan community
  • Save time in your social network management

Disadvantages 

  • The tools offered in the free version are for the most part defined over a limited trial period. Once the date has expired, a subscription becomes necessary. 

How to choose the best social media management software? 

  • Functionality: it is essential that the software allows publication on social networks where the company is present. Not all of them give access to the same social media. We must, therefore, be careful about who is managed and who is not. 
  • Interaction: the purpose of social networks and creating interaction, here between a brand and its subscribers. It is, therefore, necessary that the community manager is notified quickly and easily of new comments, in order to be able to respond to them.  
  • Adequate cost: there are many tools available at an affordable price that include more or less the same features as those available at a high price. 

The best tools for managing free and open-source social networks

  • Hootsuite
  • Tweetdeck
  • Feedly
  • SocialRank
  • Crowdfire

The most popular social media management tools

For self-entrepreneurs, freelancers and self-employed people 

  • Nukesuite
  • Sensitive
  • Buffer

For start-ups

  • AgoraPulse 
  • Netvibes
  • Mention

For VSEs 

  • Tip up
  • Social Sprout
  • Brand24

For SMEs

  • Linkfluence
  • Paper.li
  • Rival.IQ

Providing community management requires powerful software, like a social network management tool. These applications make it possible to develop the popularity of a brand by providing its web animations, the aim is to increase its audience and attract as many potential customers as possible.

Social Media Management softwares: Q&A

How does a social media management software work?

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Social media management software helps businesses manage their social media presence by providing tools to schedule posts, publish content, track performance metrics, and engage with followers. Some examples of social media management software include Hootsuite, Sprout Social, and Buffer.

What features should I look for when looking for social media management software?

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When looking for social media management software, it's important to consider features such as scheduling and publishing tools, analytics and reporting capabilities, social listening and monitoring functionality, and team collaboration features. Other features to consider include social media advertising tools, content creation tools, and customer relationship management (CRM) integrations.

What are the benefits of social media management for my company?

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Social media management software can help businesses streamline their social media efforts, save time, and improve their social media performance. By using social media management software, businesses can schedule posts in advance, track performance metrics, engage with followers, and monitor their brand's online reputation. This can lead to increased brand awareness, customer engagement, and sales.

What are the best social media management software options?

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Some of the best social media management software options include Hootsuite, Sprout Social, Buffer, HubSpot, and Agorapulse. Each of these software options offers a range of features and pricing plans to fit the needs of different businesses.

What are the free social media management software alternatives I could try?

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Some free social media management software alternatives include TweetDeck, Later, and SocialOomph. While these software options may have limited features compared to paid options, they can still be useful for small businesses or those just starting with social media management.