CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Streamline customer interactions with a cloud-based CRM software. Manage leads, deals, tasks, and more in one place.
Stay organized with custom pipelines and automated workflows. Analyze data with detailed reports and integrate with popular apps for seamless communication.
Read our analysis about Moskit CRMTo Moskit CRM product page
Streamline your customer management with software that enhances productivity and improves customer experience.
Simplify your sales process with features like lead management, sales forecasting, and customer segmentation. Ploomes also offers integrations with popular business tools to streamline your workflow.
Read our analysis about PloomesTo Ploomes product page
This CRM software streamlines customer data and automates workflows, improving communication and efficiency.
With advanced analytics and customizable dashboards, businesses can gain insights into customer behavior and make data-driven decisions. The software also offers secure patient management for healthcare organizations.
Read our analysis about Salesforce Health CloudTo Salesforce Health Cloud product page
Streamline your healthcare customer relationships with this CRM software. Manage leads, deals, and contacts with ease.
With Freshsales Healthcare, you can automate your sales process, track customer interactions, and gain insights with analytics. Its user-friendly interface and customizable features make it ideal for healthcare professionals.
Read our analysis about Freshsales HealthcareTo Freshsales Healthcare product page
Streamline your customer interactions with this CRM software. Automate tasks, track customer interactions, and manage sales pipelines with ease.
With this software, you can unify customer data from multiple sources, personalize communication, and gain insights with customizable dashboards. Its intuitive interface and mobile app make it easy to use on-the-go.
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Streamline customer interactions with powerful CRM software. Automate sales processes and track leads, all on one platform.
Dealerpeak CRM simplifies customer relationship management. Its intuitive interface and customizable dashboards provide a complete view of sales activities. Track customer interactions and automate repetitive tasks, freeing up time for your team to focus on building relationships.
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Streamline your customer interactions with this CRM software.
Keep track of customer data, automate communication, and improve team collaboration with this user-friendly solution. EASI'R simplifies the customer journey, from lead generation to post-sales follow-up.
Read our analysis about EASI'RTo EASI'R product page
Boost your customer relationships with powerful CRM software. Streamline sales, marketing, and customer service to drive growth and improve customer satisfaction.
With our CRM software, you'll have access to a range of features designed to help you manage your customer relationships more efficiently. From lead tracking and sales forecasting to customer service management and marketing automation, our software provides everything you need to improve your overall customer experience.
Read our analysis about IzmocarsTo Izmocars product page
Streamline customer management with this CRM software. Track leads, automate tasks, and analyze data for better decision-making.
With this software, you can manage customer interactions from start to finish. Customize workflows, track sales progress, and access real-time data for informed decision-making. Increase efficiency and improve customer satisfaction with this comprehensive CRM solution.
Read our analysis about VinSolutionsTo VinSolutions product page
Streamline customer interactions with a powerful CRM software. Manage leads, sales, and customer data with ease.
With this CRM software, you can track customer interactions, automate sales processes, and manage data all in one place. The software's intuitive interface makes it easy to use and customize, while its advanced reporting tools provide valuable insights to improve your business operations.
Read our analysis about Dominion Dealer SolutionsTo Dominion Dealer Solutions product page
Streamline your customer management, automate your sales pipelines, and increase customer engagement with this powerful CRM software.
Elead provides businesses with the tools to manage customer interactions efficiently. Its automation features help you save time on manual tasks, while the customizable sales pipeline allows you to track leads and deals with ease. Additionally, the software offers various customer engagement features, such as email marketing and social media integration.
Read our analysis about EleadTo Elead product page
Streamline your educational outreach with advanced CRM capabilities designed specifically for academic environments.
Education accelerator combines the strengths of customer relationship management with tailored features for the educational sector, offering institutions a way to seamlessly track, manage, and engage with students and prospects. It facilitates personalized communication, efficient enrollment processes, and data-driven decision making to enhance educational services and outreach.
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Enhances educational engagement through comprehensive relationship management tools.
Salesforce Education is crafted specifically for the education sector, aiming to streamline relationship management processes. This platform integrates advanced tools for tracking student engagement, fostering effective communication channels, and facilitating data-driven decision-making, making it an essential asset for educational institutions aiming to enhance their operational efficiency and stakeholder relationships.
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Streamline customer interactions with robust tools for contact management, sales tracking, and detailed reporting, all designed to enhance business relationships.
FiledPro offers a comprehensive suite of features that streamline customer interactions, including advanced contact management, sales tracking, and in-depth reporting. Users can easily manage communications, monitor sales pipelines, and analyze customer data to improve relationships. The intuitive interface ensures quick access to vital information, empowering teams to work efficiently and collaboratively. With these tools, businesses can focus on building strong connections while optimizing their overall CRM strategy.
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Streamline customer interactions with features like lead management, sales forecasting, and personalized communication tools.
ProfitSystem enhances customer relationship management by offering a robust suite of features designed to streamline customer interactions. Key functionalities include lead management, which helps track potential customers effectively, and sales forecasting, enabling businesses to make data-driven decisions. Additionally, personalized communication tools allow for tailored messages to enhance engagement and build stronger relationships with clients, ultimately driving sales growth.
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This CRM software offers robust features like contact management, sales automation, and customizable reporting to streamline customer interactions.
Twenty stands out in the CRM market with its comprehensive suite of features designed to enhance customer relationships. It includes advanced contact management, which organizes client information for easy access, along with powerful sales automation tools that drive efficiency in sales processes. Additionally, customizable reporting capabilities provide valuable insights into performance metrics, allowing businesses to tailor their strategies effectively and improve overall customer engagement.
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Optimizes customer relations through tracking interactions, data analysis, and support.
KONDESK streamlines customer service by providing powerful tools for tracking interactions, analyzing data, and managing support tickets in one platform. It's designed to improve customer satisfaction and retention by delivering responsive, personalized service. Ideal for any business looking to enhance their CRM strategy.
Read our analysis about KONDESKBenefits of KONDESK
Leads Management
Multi-Channel Enquiries Management
Tasks Management
To KONDESK product page
Streamlines customer interactions, enhances sales, and offers comprehensive insights.
CentraHub CRM stands out in managing customer relationships by offering tools that streamline customer engagements, elevate sales productivity, and provide deep analytical insights. This software is designed for businesses looking to enhance their customer experience and improve operational efficiency through automation and integrated communication channels.
Read our analysis about CentraHub CRMTo CentraHub CRM product page
Streamline customer interactions with advanced CRM features, marketing automation, and analytics.
Firmao offers advanced CRM features, such as streamlined customer interactions, marketing automation, and comprehensive analytics. This makes it an ideal tool for businesses aiming to enhance efficiency and nurture customer relationships.
Read our analysis about FirmaoTo Firmao product page
Effortlessly manage customer relationships with powerful tools like real-time analytics, task automation, and intuitive dashboards.
Infra-struktur empowers businesses with comprehensive CRM solutions including real-time analytics to track customer interactions, task automation to streamline processes, and user-friendly dashboards for insightful data visualization. Analyze performance, automate workflows, and visualize key metrics to enhance customer engagement and business efficiency. Ideal for organizations looking to optimize customer management and drive growth.
Read our analysis about infra-strukturBenefits of infra-struktur
Büroverwaltung & Organisation
XRM
CRM
To infra-struktur product page
Customer Relationship Management (CRM) has gone through a real revolution in recent years. Gone are the mountains of Excel spreadsheets and scattered processes: specialized CRM software now allows you to centralize, automate, and optimize interactions with your professional contacts, clients, and prospects in an efficient and strategic way.
But how can you choose the ideal tool for your organization? This guide will help you in your selection, with:
✅ A comparison of the best solutions in 2025
✅ An analysis of key features you shouldn't miss
✅ A review of market trends
✅ Practical tips for a successful implementation
And to go even further, a comprehensive FAQ to answer all your questions.
The right CRM is one that adds value to sales, marketing, and management teams. More than just a database, it should optimize your sales processes and enhance the customer experience. Here are the key criteria to analyze before making your choice.
🔹 User-friendliness and accessibility
A smooth and intuitive tool promotes adoption by all employees. Poor usability can derail the project and demotivate teams.
🔹 Customization
Every company has its own needs (pipeline, fields, forms, automations...). Make sure the CRM can adapt its models and workflows to your reality and handle varied prospecting and follow-up scenarios.
🔹 Integration with your existing tools
The CRM should easily connect to your ERP, Microsoft 365, or Google Workspace, and your key applications (billing, marketing automation, customer support...) to avoid double entry and ensure data consistency across the company.
🔹 Cost and associated services
Analyze the pricing models: monthly or annual subscriptions, per-user fees, etc. Also check customer support quality and available training. Professional support can speed up implementation and optimize return on investment.
You have several options:
💡 Specialized software
💡 Solutions integrated into an ERP or HRIS
🔹 The ideal choice in 2025? Opt for a specialized CRM that communicates with your other applications. This way, you benefit from an in-depth tool without losing data centralization via smooth integration.
| Software | Advantages | Free Version | Pricing | Target Company |
|---|---|---|---|---|
| Sellsy | Comprehensive French CRM (sales, billing, marketing, accounting), intuitive interface, French support | No | From €35/user/month | French-speaking SMEs |
| HubSpot CRM | Rich free version (contacts, interactions), native integration with HubSpot Marketing Automation | Yes | Free, paid from €41/month | Companies of all sizes |
| Zoho CRM | Customizable interface, advanced automations, built-in AI, direct link to Zoho suite | Yes | From €14/user/month | SMEs and large companies |
| Salesforce Sales Cloud | High customization, third-party apps, advanced analytics | No | From €25/user/month | Mid-size and large enterprises |
| Pipedrive | Visual and intuitive pipeline, simple automations, multiple integrations (Slack, Gmail, etc.) | No | From €12/user/month | SMEs looking to optimize prospecting |
| Microsoft Dynamics 365 Sales | Native integration with Microsoft 365, predictive AI, advanced customization | No | From €54.80/user/month | Companies already using Microsoft |
| noCRM.io | Simplified interface, customizable pipeline, focus on prospecting and follow-up | No | From €12/user/month | SMEs focused on prospecting |
| Eudonet CRM | Sector-specific solutions (education, associations, public sector), advanced relationship management | No | From €40/user/month | Organizations with specific needs |
| Dolibarr | Open-source modular ERP/CRM, billing and inventory management, easy to install | Yes | Free (third-party hosting and modules extra) | Small businesses/SMEs looking for open-source solutions |
Good to know: Some vendors offer free trial or freemium versions. Prices may vary depending on the number of users, activated modules, and level of support. Don’t hesitate to request a personalized quote for accurate assessment.
A good CRM is not just a contact database. It should be a real engine for your sales, marketing, and customer service strategies. Here’s what makes the difference in 2025:
A modern CRM offers a 360° view of each contact: purchase history, interactions, preferences, follow-ups... It should also allow you to segment your database (company size, industry, order history...) to better target sales and marketing campaigns.
No more manual mass follow-ups. The best CRMs include automation workflows (lead tracking, scoring, targeted emails, automatic reminders) and easy-to-read dashboards. Result: you convert more prospects into customers without increasing your workload.
Pipeline, forecast, opportunity alerts... A CRM is primarily meant to facilitate sales. You can track every deal in real time, forecast monthly or quarterly results, and quickly adjust your strategy based on the data collected. A major asset to stay competitive.
A service-oriented CRM allows centralized tracking of complaints, inquiries, and support cases. It can be linked to a helpdesk platform (tickets, live chat, knowledge base...). This centralization improves customer satisfaction and identifies friction points to address first.
Which campaigns have the best ROI? Which salespeople exceed their targets? With a well-configured CRM, you get key metrics to fine-tune strategy. Modern solutions increasingly leverage AI and machine learning to suggest improvements or identify the hottest leads.
Your CRM should connect to your other tools (accounting, e-commerce, advertising campaigns, etc.). This interoperability ensures a single source of truth and avoids redundant data entry. Connected suites let you go from a CRM contact to billing or ticket history in one click.
A CRM centralizes all client and prospect information. It interests multiple profiles within an organization:
They are the main users. They manage the pipeline, prioritize follow-ups, and track their sales goals daily. In a few clicks, they know which opportunities are close to closing or which leads need urgent attention.
Sales managers, marketing directors, and CEOs use reports and dashboards to evaluate performance, allocate resources, and refine strategy. They can also support struggling salespeople and share best practices.
By integrating with CRM, marketing can better target campaigns (emailing, webinars…), personalize messages, and measure direct sales impact. Modern CRMs often offer marketing automation modules or bridges (HubSpot, Salesforce, Zoho…).
Knowing the customer’s history, support can better handle cases and cross-reference feedback with other departments. This fosters cross-selling, up-selling, and long-term loyalty.
Executives track revenue trends, pipeline health, and overall customer satisfaction in real-time. They can quickly identify growth or efficiency opportunities.
In 2025, customer data volume has exploded, and contacts happen through many channels (email, phone, chat, social media). Without a structured and automated CRM, you risk inefficiency and missed opportunities. That's why CRM is an essential lever in most industries.
Customers expect fast responses, personalized offers, and flawless service. A CRM helps manage interaction histories, anticipate recurring requests, and proactively offer complementary solutions.
With accumulated data (past purchases, web navigation, support feedback…), CRM enables predictive approaches. You spot buying signals, disengagement, or dissatisfaction early, and act before customers turn to competitors.
Marketing and sales must collaborate: generated leads, interest scores, nurturing... All centralized in the CRM. Native integrations allow hot leads to flow directly to sales, track campaign progress, and reduce prospect dropouts.
With CRM, managers quickly identify team strengths and weaknesses: who closes most sales? Who manages post-sale relations best? Targeted training sessions can be arranged to improve overall performance.
CRM handles repetitive tasks and automatic follow-ups. No more forgotten tasks or manual updates. Data syncs in real-time, letting teams focus on what matters: sales, support, and customer satisfaction.
Deploying a CRM software is not just about installation. It’s a transformation of your sales, marketing, and customer service processes. For successful adoption, here are the key steps.
Discuss with sales, marketing, and IT to clearly define needs (integration, lead volume, features...). The more involved they are, the more likely they are to adopt the tool.
💡 Pro tip: Draft a comprehensive, user-approved specification.
Test several CRMs in real conditions (demos, trials). Consider:
✅ Ergonomics (dashboards, customization).
✅ Support (in your language? responsiveness…).
✅ Integrations (Google, Microsoft, marketing tools…).
✅ Total cost (licenses, maintenance, training).
💡 Pro tip: Check user reviews (forums, professional networks) and compare offers to avoid surprises.
Before launching:
📆 Plan the phases (setup, tests, history migration, training).
👥 Appoint a CRM project manager (often a digital or sales manager).
📂 Import data: clean duplicates or inaccuracies for a reliable base.
💡 Pro tip: Run a pilot test with a small team before full deployment.
Customer relationship management (CRM) software helps businesses manage customer interactions, data, and relationships. It tracks customer interactions across different channels, such as email, phone, and social media. It also stores customer information, including contact details, purchase history, and preferences. By centralizing this information, businesses can improve customer service, tailor marketing efforts, and drive sales.
When selecting CRM software, look for features such as contact management, sales automation, marketing automation, analytics and reporting, and mobile access. Contact management enables you to keep track of customer interactions and data, while sales automation helps you manage the sales process. Marketing automation helps with lead generation and nurturing, analytics and reporting provide insights into customer behavior, and mobile access allows you to access the software on the go.
CRM software can help businesses improve customer service, increase sales, and boost customer retention. By centralizing customer data, businesses can provide personalized service and targeted marketing efforts. Sales and marketing automation features can improve efficiency and productivity. Analytics and reporting features can provide insights into customer behavior, allowing businesses to optimize their strategies. Overall, CRM software can help businesses build stronger, long-lasting relationships with their customers.
Some of the top CRM software options include Salesforce, HubSpot, Zoho CRM, and Microsoft Dynamics 365. Salesforce is a cloud-based CRM solution that offers a wide range of features and integrations. HubSpot offers a free CRM and a suite of marketing and sales tools. Zoho CRM is a comprehensive solution that offers marketing, sales, and customer support features. Microsoft Dynamics 365 offers a modular approach, allowing businesses to choose the features they need.
Some free CRM software options include HubSpot CRM, Zoho CRM, Freshsales, and Bitrix24. HubSpot CRM offers a basic set of features, including contact management and deal tracking. Zoho CRM offers a free version with limited features, as well as paid plans with more advanced features. Freshsales offers a free plan with basic features, as well as paid plans with advanced features. Bitrix24 offers a free plan with a range of features, including contact management, sales automation, and collaboration tools.
