Strella is an AI-powered platform that transforms how businesses gather, analyze, and act on customer insights. Offering AI-moderated interviews, automated analysis, and a seamless workflow, Strella allows teams to make faster, data-driven decisions while increasing the frequency and scale of their qualitative research.

Key Features of Strella

1. AI-Generated Interview Guide

   • Begin with your research objectives, and Strella’s AI will create a customized interview guide designed to elicit insightful responses.
   • Real-time editing: Easily modify the guide, embed stimuli (e.g., images, videos, prototypes), and adapt questions to fit specific needs.
   • Bias mitigation: Strella’s model is designed to reduce bias, ensuring more accurate and objective feedback.

2. Effortless Interview Launch

   • Strella manages participant recruitment, scheduling, and incentives, allowing your team to focus on high-value activities rather than logistics.
   • Access a global recruitment pool or invite your own customers, with 24/7 scheduling across multiple languages for seamless accessibility.

3. AI-Moderated Interviews

   • Conduct interviews moderated by AI for consistent, scalable insights or opt for manual moderation for direct engagement.
   • Dynamic follow-up questions adapt in real-time based on participant responses, enhancing depth and relevance.
   • Available on desktop and mobile, with options for screen recording to capture live interactions with stimuli.

4. Real-Time Analysis and Insights

   • Instantly access synthesized insights and auto-generated highlight reels, allowing teams to quickly identify key themes.
   • Searchable repository: Store all past interviews and query specific insights across projects for trend analysis and reporting.
   • Upload previous interviews to add to Strella’s database for consolidated analysis.

Benefits for Your Research Process

• 10x Faster Research Cycles: Gain the depth of traditional interviews with the speed of surveys, enabling timely, informed decisions.
• Higher Engagement and Response Rates: Strella’s flexibility and accessibility result in a 30% increase in response rates, providing higher-quality feedback without scheduling delays.
• Global and Scalable: Strella’s AI moderator can operate across time zones, languages, and participant demographics, creating a versatile tool for diverse teams.

Who Uses Strella?

Strella’s platform is ideal for:

• Product designers and UX researchers seeking continuous user feedback for feature refinement.
• Consumer insights teams focused on collecting customer sentiment and behavior insights at scale.
• Market researchers who need to execute frequent and high-quality qualitative research without the logistical burden.