How To Master Web Analytics and Reporting Tools
While having a great business website is essential, having a thorough understanding of your site audience is just as critical to your business success. Why? Because gaining insights into your target market boosts the effectiveness of your web marketing strategies and helps you continue to improve the performance of your site.
At the same time, for many, analysis tools are intimidating, complex, and time-consuming. Do you really want to spend (waste?) all that time deciphering reports from Google Analytics when you’re not even sure you’re really getting the insights you need?
Business intelligence (BI) software can be the solution to your needs. They can give you easy-to-use, informative dashboards and reports that convey the relevant information you need immediately. And they’re easy to learn and easy to use. If you think that BI software only makes things more complicated, think again.
In this article, appvizer explains how using BI software helps you get the metrics and data you want so you can make smarter business decisions and run your business more efficiently.
Maëlys De Santis, Growth Managing Editor, started at Appvizer in 2017 as Copywriter & Content Manager. Her career at Appvizer is distinguished by her in-depth expertise in content strategy and content marketing, as well as SEO optimization. With a Master's degree in Intercultural Communication and Translation from ISIT, Maëlys also studied languages and English at the University of Surrey. She has shared her expertise in publications such as Le Point and Digital CMO. She contributes to the organization of the global SaaS event, B2B Rocks, where she took part in the opening keynote in 2023 and 2024.
An anecdote about Maëlys? She has a (not so) secret passion for fancy socks, Christmas, baking and her cat Gary. 🐈⬛