Customer relationship management News, Articles, Software Programs, and Business Resources

Definition

CRM software features
Depending on the size of your organization and the type of business you run, you'll need different CRM software features.

Definition

The future of the RCMP
Tomorrow, Customer Relationship Management or CRM will be at the heart of a company's marketing strategy. More than a sales act, it's a personalized experience for the customer.

Definition

CRM software benefits
We recommend the use of Customer Relationship Management software to build lasting, reliable relationships with your customers.

Latest articles

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November 12, 2024

Use your CRM to build customer loyalty
Customer loyalty is an under-exploited growth lever that costs 5 times less than acquisition. Invest less to earn more with good CRM.

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November 12, 2024

Why use CRM software?
Customer Relationship Management (CRM) software centralizes all your exchanges with prospects and customers.

Business management: Excel and Word are a thing of the past - use dedicated, high-performance tools!

Word from the expert

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November 11, 2024

Business management: Excel and Word are a thing of the past - use dedicated, high-performance tools!
Quentin Leymarie, Head of Marketing and Communications at startup Axonaut (CRM + ERP), gives us his take on office suites...

Social networks to (re-)win over your customers

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November 11, 2024

Social networks to (re-)win over your customers
The advent of social networks has given rise to new consumer habits. Integrating them into your marketing strategy is now essential.

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November 11, 2024

Make your customers your brand ambassadors
Traditional advertising has lost its impact. It's consumer opinions that trigger the act of buying. How can you adapt your marketing in this direction?

Customer relationship management: our software guides

See all software

Software

Choose the Right Cloud CRM: Definition & 10 Software to Pick From

Software

The Power of CRM Email Marketing with the 11 Best Software

Software

8 best CRM for freelancers in 2024 [comparison]

Software

5 Best Small business CRM software for 2024 [comparaison]

Customer relationship management: understanding the basics

Customer relationship management: how to manage from A to Z?

Customer relationship management: finding the suitable software

Which is the best CRM for me?

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November 11, 2024

Use the right levers to build customer loyalty
To develop your sales, you need a pool of qualified prospects: your customers. You need to build their loyalty by using the right levers.

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November 11, 2024

CRM to improve customer relations and build loyalty
CRM is at the heart of your sales strategy. How can you leverage it to build customer loyalty?

[ITW] Decoding customer relations: trends, technologies and opportunities for companies

Word from the expert

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November 11, 2024

[ITW] Decoding customer relations: trends, technologies and opportunities for companies
What opportunities do companies have when it comes to customer relations? Thomas Ciezar, marketing specialist at Zoho, shares his vision for the future and his advice in this interview!

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November 11, 2024

Essential CRM functions
Contact management, sales stage, dashboard...here's a checklist of features for an effective CRM.

SPIN selling: the essential technique for converting your prospects!

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October 27, 2024

SPIN selling: the essential technique for converting your prospects!
Would you like to optimize your sales pitch and convert prospects into customers more efficiently? Adopt the SPIN selling method!

CRM integration: how marketing automation improves customer relations

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October 27, 2024

CRM integration: how marketing automation improves customer relations
Leverage all the advantages of your CRM and marketing software to promote data integration and, ultimately, improve your sales performance.

Why is customer relationship management essential?

Definition

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October 27, 2024

Why is customer relationship management essential?
Customers + sales = revenue. If your business depends on the market, this is the most important equation you need to follow every day.

How to better manage and exploit your customer data with Customer Intelligence

Word from the expert

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October 27, 2024

How to better manage and exploit your customer data with Customer Intelligence
Intelligent management of customer data is at the heart of marketing challenges. Find out how to make the most of customer data, and the tools needed to do so.

Communicating better with prospects using the DISC model

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October 26, 2024

Communicating better with prospects using the DISC model
Do you want to communicate better with your teams and prospects? Discover how the DISC model works and its benefits.

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October 26, 2024

The customer: definition of this key company player
In a context where digital transformation has gradually given customers full power, let's (re)discover the ins and outs of this notion together.

How can you define your sales objectives and stimulate your sales force?

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October 26, 2024

How can you define your sales objectives and stimulate your sales force?
Would you like to strengthen your sales force by setting relevant, achievable sales targets? Follow our advice and methods to define them properly!

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October 26, 2024

7 best practices for customer care
Taking good care of your customers is vital to the long-term success of your business. So how do you go about providing effective customer care?