Customer relationship management

Definition CRM software features Depending on the size of your organization and the type of business you run, you'll need different CRM software features.

Definition The future of the RCMP Tomorrow, Customer Relationship Management or CRM will be at the heart of a company's marketing strategy. More than a sales act, it's a personalized experience for the customer.

Definition CRM software benefits We recommend the use of Customer Relationship Management software to build lasting, reliable relationships with your customers.

Latest articles

Tip • November 12, 2024

Use your CRM to build customer loyalty

Customer loyalty is an under-exploited growth lever that costs 5 times less than acquisition. Invest less to earn more with good CRM.

Definition • November 12, 2024

Why use CRM software?

Customer Relationship Management (CRM) software centralizes all your exchanges with prospects and customers.

Tip • September 12, 2023

Guide to Business Negotiation: Clinch Deals in 6 Steps

Business negotiations are in essence the art of resolving conflicts: understand the steps of the negotiation process to reach win-win deals and grow your business.

Word from the expert • November 11, 2024

Business management: Excel and Word are a thing of the past - use dedicated, high-performance tools!

Quentin Leymarie, Head of Marketing and Communications at startup Axonaut (CRM + ERP), gives us his take on office suites...

Tip • November 11, 2024

Social networks to (re-)win over your customers

The advent of social networks has given rise to new consumer habits. Integrating them into your marketing strategy is now essential.

Tip • November 11, 2024

Make your customers your brand ambassadors

Traditional advertising has lost its impact. It's consumer opinions that trigger the act of buying. How can you adapt your marketing in this direction?

Customer relationship management: our software guides

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Choose the Right Cloud CRM: Definition & 10 Software to Pick From Get the intel on what a cloud-based CRM system can do for your company and discover the leading systems on the market.

The Power of CRM Email Marketing with the 11 Best Software CRM email marketing is a powerful way to keep in touch with your customers and convert new prospects. Discover the top 11 CRM email marketing software.

8 best CRM for freelancers in 2024 [comparison] Staying organized and managing all the client’s information are always the hardest parts of freelancing. Discover how CRM software can help freelancers and the 8 best CRM for freelancers in 2024!

5 Best Small business CRM software for 2024 [comparaison] What is the best small business CRM software for 2024? Discover our comparison as well as some wise advice to choose your solution.

Customer relationship management: trending solutions

Zoho CRM

+200 reviews

Customer relationship management

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The Smart and Efficient Solution for your Sales Team

Lead Generation

Lead Management

Marketing Automation

Learn more about Zoho CRM

Capsule CRM

+200 reviews

Customer relationship management

The Smart, Simple Online CRM

Learn more about Capsule CRM

monday CRM

+200 reviews

Customer relationship management

Customizable CRM to optimize your sales management

Learn more about monday CRM

Salesforce Sales Cloud

0 reviews

Customer relationship management

The all-in-one CRM for your business

Learn more about Salesforce Sales Cloud

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Customer relationship management: understanding the basics

Customer relationship management: how to manage from A to Z?

Customer relationship management: finding the suitable software

Which is the best CRM for me?

Tip • November 11, 2024

Use the right levers to build customer loyalty

To develop your sales, you need a pool of qualified prospects: your customers. You need to build their loyalty by using the right levers.

Tip • November 11, 2024

CRM to improve customer relations and build loyalty

CRM is at the heart of your sales strategy. How can you leverage it to build customer loyalty?

Word from the expert • November 11, 2024

[ITW] Decoding customer relations: trends, technologies and opportunities for companies

What opportunities do companies have when it comes to customer relations? Thomas Ciezar, marketing specialist at Zoho, shares his vision for the future and his advice in this interview!

Tip • August 30, 2023

How to prospect for sales: techniques, tools and steps

How to prospect for sales? Sales prospecting is the key to finding the right target audience. The methods involved, that you will find in this article, will help you ace the techniques of acquiring the right customers.

Definition • November 11, 2024

Essential CRM functions

Contact management, sales stage, dashboard...here's a checklist of features for an effective CRM.

Definition • October 27, 2024

SPIN selling: the essential technique for converting your prospects!

Would you like to optimize your sales pitch and convert prospects into customers more efficiently? Adopt the SPIN selling method!

Tip • October 27, 2024

CRM integration: how marketing automation improves customer relations

Leverage all the advantages of your CRM and marketing software to promote data integration and, ultimately, improve your sales performance.

Definition • October 27, 2024

Why is customer relationship management essential?

Customers + sales = revenue. If your business depends on the market, this is the most important equation you need to follow every day.

Word from the expert • October 27, 2024

How to better manage and exploit your customer data with Customer Intelligence

Intelligent management of customer data is at the heart of marketing challenges. Find out how to make the most of customer data, and the tools needed to do so.

Definition • October 26, 2024

Communicating better with prospects using the DISC model

Do you want to communicate better with your teams and prospects? Discover how the DISC model works and its benefits.

Definition • August 30, 2023

The history of CRM: the prominent tool for customer and business

To efficiently implement CRM (customer relationship management) one must first understand its history and its importance. Travel through time, and you will learn of a detailed background, its creators and evolution.

Definition • October 26, 2024

The customer: definition of this key company player

In a context where digital transformation has gradually given customers full power, let's (re)discover the ins and outs of this notion together.

Definition • October 26, 2024

Business development: 7 examples of high-impact strategies

Want to expand your business and maximize profitability? Here's some inspiration for building a business development strategy to match!

Definition • October 26, 2024

Upselling to increase sales

Upselling is an excellent sales technique for increasing your customers' average shopping basket, and ultimately your sales. Find out how!

Tip • October 26, 2024

7 best practices for customer care

Taking good care of your customers is vital to the long-term success of your business. So how do you go about providing effective customer care?

Tip • October 26, 2024

Careful selection of the best customer loyalty tools

Providing your customers with a smooth, positive experience is a must. But which tools really work? Discover our selection of software to help you build lasting relationships.

Definition • October 26, 2024

Social CRM: when customer relations and social networks go hand in hand

Discover social CRM, the unavoidable trend in customer relations, facilitating prospecting, understanding the customer journey and building customer loyalty!

Customer relationship management

Customer relationship management : related categories

Latest articles

Customer relationship management: our software guides

Customer relationship management: trending solutions

Customer relationship management: understanding the basics

Customer relationship management: how to manage from A to Z?

Customer relationship management: finding the suitable software