The 13 best alternatives to Shopify for transforming your online store
In 2024, e-commerce in France reached sales of 175.3 billion euros, up 9.6% on the previous year (source: Fevad). This growth bears witness to the continuing expansion of online sales, which have profoundly changed consumers' purchasing habits.
So it comes as no surprise that more and more companies are moving into e-commerce. But how? And with what software? Yes, in order to digitalize your business and benefit from the advantages of this channel, you need to equip yourself with a solution tailored to your strategic objectives.
And there are plenty of solutions to choose from. The best-known on the market is undoubtedly Shopify. While it's a great tool for managing your e-commerce site efficiently, it's not suitable for every business (budget, type of activity, etc.).
That's why we've selected the 13 best Shopify alternatives on the market!
Comparison table of the 13 best Shopify alternatives in 2025
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 Adobe Commerce |  Big Cartel |  Commerce Cloud |  Prestashop |  Shift4shop |  Shop Application |  Squarespace |  Square Online |  Volusion |  Wix |  WiziShop |  WooCommerce |
|---|---|---|---|---|---|---|---|---|---|---|---|
| For all companies | For all companies | For companies with 2 to 250 employees | For all companies | For all companies | For companies with 1 to 250 employees | For companies with -1 to -1 employees | For all companies | For all companies | For all companies | For all companies | For all companies |
| See software | See software | See software | See software | See software | See software | See software | See software | See software | See software | See software | See software |
| Learn more about Adobe Commerce | Learn more about Big Cartel | Learn more about Commerce Cloud | Learn more about Prestashop | Learn more about Shift4shop | Learn more about Shop Application | Learn more about Squarespace | Learn more about Square Online | Learn more about Volusion | Learn more about Wix | Learn more about WiziShop | Learn more about WooCommerce |
Adobe Commerce (Magento)
The Adobe Commerce e-commerce solution combines advanced online shopping functionality with world-class support. The software is ideally suited to large-scale projects, such as those involving multiple languages, currencies and even stores.
🧑💻 Adobe Commerce is designed for all types of businesses looking to increase their online sales.
👍 Key benefits of Adobe Commerce
- AI-powered "Live Search" module: help your customers quickly find what they're looking for thanks to the live search system, which combines artificial intelligence and real-time data.
- Product recommendation using algorithms: the solution features powerful algorithms that automatically analyze customer behavior to suggest suitable products.
- Management of multiple online stores from a single back office: a multitude of payment gateway integration options are available, as well as the ability to set up a multilingual, multi-currency store.
👎 Main disadvantages of Adobe Commerce
- The tool requires time and technical skills to set up, and a lot of power on the hosting side.
- Adobe Commerce's total cost of ownership is often higher than Shopify's.
💰 Adobe Commerce pricing
Adobe Commerce pricing is available on request.
Adobe Commerce
BigCommerce
BigCommerce Saas e-commerce software lets you list, optimize, sell, promote and distribute your products seamlessly and centrally, across more than 100 channels (Google, Facebook, Instagram, Amazon, eBay, etc.).
🧑💻 BigCommerce is designed for VSEs, SMEs and large groups in all sectors.
👍 Key benefits of BigCommerce
- A large number of digital wallets: make it easy for your customers to pay with dozens of digital wallets such as Apple Pay, Amazon Pay, PayPal, One Touch and many more.
- Built-in custom SEO tools: get more traffic with customizable, SEO-optimized URLs, metadata and robots.txt files.
- Native, automated quote and invoice management: generate and manage quotes via integrated tools such as B2B Ninja and BundleB2B.
👎 BigCommerce's main drawbacks
- Limited ownership and control over content and functionality.
- Fairly high monthly fees to access advanced features, so avoid for small structures and micro-businesses.
💰 B igCommerce pricing
BigCommerce offers 4 different plans:
- Standard, at $29/month ;
- Plus, at $79/month ;
- Pro, at $299/month;
- Enterprise, with customized rates.
Big Cartel
Big Cartel is an alternative to Shopify for artists, designers and influencers. Since 2005, over a million designers have sold t-shirts, artwork, merchandising, jewelry and more using this easy-to-use solution.
🧑💻Big Cartel is designed for artists, self-employed designers and very small businesses.
👍 Key benefits of Big Cartel
- Manage your online store centrally and efficiently: fulfill orders, update products, check statistics and organize promotions from any device, at home or on the move.
- Numerous original, customizable templates: personalize one of the free themes or dive into the code to create a one-of-a-kind design.
- No fees on your sales: simply choose one of the monthly packages on offer to suit your needs and budget.
👎 Big Cartel's main drawbacks
- Limited marketing integration and functionality.
- Lack of native analytics and testing (although it does integrate with Google Analytics).
💰 B ig Cartel pricing
Big Cartel offers 3 different plans:
- Gold, free ;
- Platinium, $15/month;
- Diamond, at $30/month.
Big Cartel
Commerce Cloud
Published by Salesforce, Commerce Cloud software helps small and medium-sized businesses create and manage their online stores in a perfectly unified way. Thanks to the platform's many advanced features, you can not only sell your products simply online, but above all, sell them more intelligently!
🧑💻 Salesforce Commerce Cloud is designed for small and medium-sized businesses.
👍 Key benefits of Salesforce Commerce Cloud
- Create your online store in just a few clicks : benefit from a wide range of templates, and high-performance tools such as automatic catalog management.
- Optimize your revenues on every channel : manage your e-commerce in a unified way from the same back-office, and make the most of all your sales channels (integration of your online store with your customer service, etc.).
- Large-scale content personalization: thanks to Einstein artificial intelligence, users benefit from recommendations that are truly tailored to their profile.
👎 Main disadvantages of Salesforce Commerce Cloud
- A complex pricing mechanism, with a percentage system.
- A little difficult to get to grips with for non-technophile users, but there are plenty of online tutorials.
💰 S alesforce Commerce Cloud pricing
Pricing for Salesforce Commerce Cloud is available on request.
Commerce Cloud
PrestaShop
A well-known alternative to Shopify, PrestaShop lets you build your online store quickly, easily and affordably, thanks to nearly 600 features. With no technical skills required, create, manage and track your sales in just a few clicks.
🧑💻 PrestaShop is designed for small and medium-sized businesses.
👍 Key benefits of PrestaShop
- Customized customer management and a robust database: configure the customer account creation form to suit your needs and enable your customers to track their orders easily.
- Comprehensive, intuitive order management: get an overview of orders through simple graphics, and modify them at any time at the customer's request.
- Ready-to-use, customizable email templates: configure automatic sending to keep your customers informed of the progress of their order.
👎 PrestaShop's main drawbacks
- A platform ill-suited to the needs of large groups.
- The need to host PrestaShop yourself for the classic formula.
💰 PrestaShop pricing
PrestaShop offers 3 different plans:
- Classic, free download;
- Hosted, from €24/month;
- Enterprise, with customized rates.
Prestashop
Shift4Shop
Shift4Shop, or 3dcart, is e-commerce software that helps companies manage and track their online sales. With its extensive product and order management functions, as well as integrated marketing and SEO tools, the solution is the perfect alternative to Shopify.
🧑💻 Shift4Shop is designed for VSEs and small businesses.
👍 Key benefits of Shift4Shop
- No transaction fees on your sales and no product or category limits: whether you're running a small store or a large outlet, sell as many products as you like, with no limits.
- Smart newsletter and email marketing tools: easily create all the promotions and coupons you need in the form of lists, gift registers and more.
- Advanced, integrated reporting and analysis: access all the information you need to drive your business (statistics, balances, sales reports, customers, etc.) and/or connect your platform to Google Analytics.
👎 S hift4Shop's main drawbacks
- Slightly difficult to set up for beginners,
- Few apps to help you update your store.
💰 S hift4Shop prices
Pricing for Shift4Shop Commerce is available on request.
Shift4shop
Shop Application
Shop Application is a French alternative to Shopify, ergonomic and ultra-easy to learn. Its aim? To help businesses in all sectors develop their online sales. This is made possible by a team of experts and responsive technical support, a customized e-learning module, a connected online checkout, and many other advanced integrated features.
🧑💻 Shop Application is designed for shopkeepers, entrepreneurs, sales and marketing managers and small businesses in all sectors.
👍 Key benefits of Shop Application
- One of the only software packages on the market to offer a common interface combining an e-commerce site and a cash register: you get perfect synchronization of inventory, invoices, and orders between all your sales channels.
- Pricing and compliance : Shop Application offers transparent monthly pricing, and VAT-compliant cash register software.
- Comprehensive e-commerce functionalities (click&collect, cross-selling, etc.) and intelligent marketing tools: thanks to them, boost your sales and/or visibility on the Internet (SEO, customer reviews, SMS campaigns, etc.).
👎 S hop Application's main drawbacks
- Set-up costs based on the design you choose: pre-installed theme, theme customization, custom design.
- A more limited degree of customization than Shopify.
💰 S hop Application pricing
Shop Application pricing is available on request.
Shop Application
Squarespace
Squarespace, the e-commerce creation and management software, is particularly easy to learn and use. It provides creative tools and elegant website editing solutions, and helps e-tailers in all sectors to centrally manage their stores.
👍 Key benefits of Squarespace
- Clear, visual blogging management dashboards: manage your categories, scheduling and posting frequency easily with customized analytics.
- Easy-to-use, integrated SEO, email campaign and social network management tools: drive traffic to your blog using multiple intelligent tools, all on a single platform.
- A highly responsive customer service team, available 24 hours a day by e-mail or instant messaging: personal, tailor-made help is available if needed (ideal category layout, finding your RSS feed, marketing strategy, etc.).
👎 Main disadvantages of Squarespace
- 3% business transaction fee.
- Limited number of additions and integrations.
💰 S quarespace rates
Squarespace offers 4 different plans:
- Personal, at €11/month ;
- Business, at €17/month ;
- Commerce Basic, at €24/month;
- Commerce Advanced, at €36/month.
Squarespace
Square Online
The cloud-based alternative to Shopify Square Online helps e-commerce businesses design websites and manage their online stores centrally. E-commerce professionals edit their sites via preview functions, so they can examine any changes they've made.
🧑💻 Square Online is designed for small, medium and large businesses.
👍 Key benefits of Square Online
- Sell anywhere and ship orders easily: offer click&collect or local delivery, whatever your type of business. Sales via Instagram, Facebook and more are also possible and connected to your site.
- Tailor-made software: it offers two customizable interfaces, "Retail" and "Restaurant", for perfect management of your online store, whatever your sector.
- The ability to accept all types of payment to satisfy your customers' needs: major bank cards, electronic gift cards, PayPal, Apple Pay and Google Pay.
👎 S quare Online's main drawbacks
- Limited scalability compared to Shopify.
- Limited number of add-ons and integrations.
💰 S quare Online pricing
Square Online pricing is available on request.
Square Online
Volusion
Easy to use, the Volusion platform helps over 180,000 entrepreneurs manage and track their online sales. Its simple interface and step-by-step tutorials make setting up your online store a breeze.
🧑💻 Volusion is designed for small and medium-sized businesses.
👍 Volusion's key benefits
- A large, attractive and 100% customizable homepage slideshow: highlight discounts and products directly on your homepage, thanks to a free, professionally designed slideshow function.
- Efficient, automatic barcode generator: create customized barcodes for your products and optimize your stock, delivery and order management.
- Efficient creation, storage and management of customer accounts: access your customers' purchase history whenever you like and tailor your marketing actions to their needs.
👎 Volusion's main drawbacks
- Advanced functions only included in the business plan ($299 per month) and beyond.
- Limited to 100 products for the basic plan and limited integrations.
💰 Volusion pricing
Volusion offers 4 different plans:
- Personal, at $35/month;
- Professional, at $79/month ;
- Business, at $299/month;
- Prime, with customized rates.
Volusion
Wix Stores
How can we talk about e-commerce platforms without mentioning Wix? This market-leading software offers a very similar experience to Shopify, via a hosted service. More concretely, it helps sellers in all sectors to create, manage and promote their online stores, with no commission on transactions.
🧑💻 Wix is designed for VSEs, SMEs and large groups.
👍 Wix key benefits
- More than 500 templates designed by specialized designers: customizable, attractive and easy to edit... thanks to the software's innovative and intuitive technology, you can build your professional website in the blink of an eye.
- Integrated SEO tools: optimize your site for search engines with a customized SEO plan and integrated tools (meta-title and meta-description customization, keywords, etc.).
- Unlimited fonts and advanced customization features: use hundreds of available fonts or create your own, while adjusting all your creations on your mobile.
👎 Wix's main drawbacks
- Difficult to export data (beware of large databases!).
- Fewer third-party integrations compared to Shopify.
💰 Wix pricing
Wix offers 4 different plans:
- Light, at €13.20/month ;
- Essential at €26.40/month;
- Business, at €40.80/month;
- Business Plus, at €178.80/month.
Wix
Wizishop
Wizishop is an efficient, ergonomic e-commerce software package that supports e-tailers in their online sales processes. With more than 410 customizable and intuitive functions, the solution lets you create your online store in 90 minutes and configure it to your needs.
🧑💻 Wizishop is designed for small and medium-sized businesses.
👍 Key benefits of Wizishop
- A Business Coach team of e-commerce experts at your disposal 24 hours a day: the software is the only service on the market to offer video training included in your subscription (help center, webinar, private forum, etc.).
- A host of integrated tools to optimize your conversion rate: message personalization, urgency bar, customer reviews, automatic follow-up of abandoned shopping carts, etc.
- A host of intuitive automated functions: batch processing, sales operation planning, mobile order tracking application, intelligent customer segmentation, etc.
👎 Wizishop's main drawbacks
- Wizishop recovers a small percentage of your sales.
- The software operates in a more closed environment compared to other platforms like Shopify or WooCommerce.
💰 Wizishop rates
Wizishop offers 3 different plans:
- Smart, at €24.90/month ;
- Business, at €99.90/month;
- Enterprise, at €1300/month.
WiziShop
WooCommerce
WooCommerce is a free (in part) Wordpress plug-in for transforming a Wordpress site into an e-commerce store. World-renowned and accessible thanks to its free version, the solution allows you to categorize your products, be alerted to replenish your stock, offer all payment methods... and much more!
🧑💻 WooCommerce is designed for small to large retail businesses.
👍 Key benefits of WooCommerce
- Automated, high-performance e-mail marketing tools to stay close to your customers: recover abandoned baskets and follow up with your customers, encourage reviews, send wish list reminders and target inactive customers.
- Boost your visibility and improve your brand image through content marketing: With the ultra-complete and targeted features of your "integrated" WordPress blog, tell your brand's story, improve your Google ranking and become visible.
- Easily customizable coupon functionality: reward your customers with points to redeem for discounts, activate "cross-sell" and "up-sell" mode to encourage purchase, etc.
👎 WooCommerce's main drawbacks
- Without a dedicated WooCommerce host, such as Kinsta's WooCommerce hosting, the solution can seem slow.
- A relatively long learning curve, especially for beginners.
💰 WooCommerce pricing
WooCommerce pricing is available on request, if you require certain features.
WooCommerce
How do you choose an alternative to Shopify?
To choose an alternative to Shopify, without getting lost in the intricacies of the Internet, start by asking yourself a simple question: what are your real needs?
Are you launching a store with twenty or so products? Or are you already managing an XXL catalog? The answers will guide your choices. There's no need to bring out the heavy artillery for a mini-shop. On the other hand, an overly simplistic solution is likely to hamper your growth.
Think about your technical level too. If you're in a cold sweat about coding, opt for a turnkey platform. On the other hand, do-it-yourselfers will appreciate open source solutions like WooCommerce, which guarantee flexibility in their approach.
Also, take a close look at the overall cost of your alternative to Shopify. Some tools offer low prices, but charge for each extension or advanced feature.
Finally, don't forget the ecosystem that goes with the platform. A good e-commerce solution should offer a rich app store, an active community and responsive support.
In short, to make the right choice, weigh up your needs, your skills and your budget. And above all, test it! There's nothing like getting to grips with it for real to avoid (un)pleasant surprises.
Shopify alternatives: what's in it for me?
Once you've discovered all the best alternatives to Shopify, we bet you've found the software best suited to your structure and business needs.
Even if e-commerce is now widespread and increasingly easy to access, it still requires special attention, especially if you're new to the market. Your digital strategy will depend on your target market (BtoB or BtoC e-commerce), your offering (product or service) and your field of activity (national, continental, etc.).
Our list of software solutions will help you define this strategy and manage all the levers of your business on an ongoing basis. A godsend for companies embarking on the great adventure of online sales!
Article translated from French