12 alternatives to HubSpot to find your ideal CRM or marketing tool
Hubspot is a well-known, high-performance CRM (customer relationship management) marketing tool that also acts as a CMS and service platform. While it enjoys a strong reputation and a wealth of functionalities, its pay-per-use version can quickly prove costly for small budgets.
Fortunately, there are many other tools on the market offering the same services. Here are our top 12 alternatives to Hubspot, so you can choose the software that best suits your needs:
- Our favorites 💙 : Webmecanik Automation and Sellsy
- Must-have CRM software ⭐️: Salesforce Sales Cloud, monday CRM and Zoho CRM
- Software made in France - cocorico! 🇫🇷: Axonaut and noCRM
- The most comprehensive software 🛠: Teamleader and Pipedrive
- Specialized emailing software 📧 : ActiveCampaign, Engage Bay and Brevo (ex-Sendinblue)
Top 12 HubSpot alternatives
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 Webmecanik Automation |  monday CRM |  Zoho CRM |  Axonaut |  noCRM.io |  Teamleader |  Pipedrive |  ActiveCampaign |  EngageBay |  Brevo (ex Sendinblue) |
|---|---|---|---|---|---|---|---|---|---|
| For companies with more than 1 employees | For companies with 1 to 5000 employees | For all companies | For companies with 1 to 50 employees | For companies with 1 to 250 employees | For companies with 1 to 250 employees | For companies with 1 to 5000 employees | For all companies | For companies with more than 50 employees | For all companies |
| See software | See software | See software | See software | See software | See software | See software | See software | See software | See software |
| Learn more about Webmecanik Automation | Learn more about monday CRM | Learn more about Zoho CRM | Learn more about Axonaut | Learn more about noCRM.io | Learn more about Teamleader | Learn more about Pipedrive | Learn more about ActiveCampaign | Learn more about EngageBay | Learn more about Brevo (ex Sendinblue) |
Webmecanik Automation: marketing automation made in France
Webmecanik Automation is an easy-to-use, Made in France marketing automation tool that helps companies of all sizes set up high-performance, targeted automated marketing campaigns.
Trusted by over 400 companies, the platform offers you an ultra-complete marketing automation system with simple, pre-defined workflows, and a wide range of functionalities: an email marketing tool with autoresponders and automatic follow-ups, landing page creation, etc.
For complete management of your marketing and contacts, Webmecanick has developed an easy-to-use CRM solution : Webmecanik Pipeline. You can manage your entire sales pipeline thanks to a number of features: automatic qualification of the hottest prospects thanks to an intelligent segmentation system, tracking of prospects over time, creation of personalized marketing campaigns, etc.
Main advantages and disadvantages
- 100% RGPD-compliant hosting and infrastructure in France;
- A highly ergonomic interface and a particularly meticulous design, making it easy and pleasant to use on a daily basis;
- A dashboard that provides a global view of your customer management with real-time reporting and consistent data analysis;
- Tailor-made support, regardless of the price plan chosen;
- Responsive support with a 98% satisfaction rate.
- Numerous certifications: ISO 22301, ISO 9001, ISO 27018, ISO 27001.
Disadvantage: a price tag that can prove costly for very small structures.
Rates
Rates are calculated according to the number of contacts, with full access to the tool: from €400/month for 10,000 contacts and all functionalities included.
Webmecanik Automation
Sellsy: the all-in-one tool for your sales force
Sellsy is a French software that gives you access to many CRM features similar to Hubspot: you gather all your customer interactions in one place for better management, use the pipeline view to process your business opportunities efficiently and track the maturity of your leads using a score.
The tool also gives you access to an automation system to automate your e-mail marketing campaigns to save time and increase efficiency. Finally, you can generate activity reports for each of your sales reps for more precise tracking and better analysis of their performance.
Main advantages and disadvantages
- All-in-one software to manage sales, marketing and administration, with native integration of your invoicing and pre-accounting solution;
- A collaborative tool for organizing company information and making it easier for your sales, marketing, customer support and finance teams to work together;
- A dedicated team to support, advise and train you on a daily basis, every step of the way.
Disadvantage: Sellsy does not offer advanced invoicing and accounting functionalities.
Pricing
For the CRM suite, giving access to prospecting, sales, billing and management tools, three plans are available: Essentials at €45/user/month, Advanced (€75) and Enterprise (on quotation).
Salesforce Sales Cloud: optimize your sales pipeline
Salesforce Sales Cloud is a full-featured CRM offering centralized customer relationship management, with a 360° view of the sales tunnel. It's possible to track exchanges with contacts, with a global view of the customer's file, as well as manage relevant sales data on leads. Dashboards are highly accurate and easy to use.
Sales Cloud integrates with various tools such as Slack or Outlook, but above all with Salesforce's Customer 360 suite: the result is a hyper-powerful all-in-one tool.
Main advantages and disadvantages
- A recognized tool with numerous certifications (ISO 27018, RGPD, TRUSTe, ISO 27001, PCI-DSS) ;
- Slack integration for internal communication and a dedicated mobile app for total accessibility anywhere, anytime;
- Customizable dashboards based on predefined templates.
Disadvantage: Salesforce's CRM software can be costly for smaller organizations.
Pricing
The first package is priced at €25/user/month for the Essentials tier, and the final package is priced at €300/user/month, with two intermediate packages at €75 and €150/user/month.
monday CRM: boost your sales with simplicity
Known primarily for its project management functions, monday CRM is also an efficient, intuitive CRM with an ultra-ergonomic interface that makes it easy to manage the sales pipeline. Thanks to its intuitive platform, you can track prospects, save time with existing and potential customers, and synchronize members of your sales team.
monday CRM can help you solve problems such as: prospects that escape your attention, processes that take too long to close deals, time wasted searching through e-mails, teams that find it difficult to communicate, repetitive tasks that take too much time, etc.
Main advantages and disadvantages
- A wealth of functions: a single space to manage all aspects of the sales process, real-time monitoring and reporting, transparent communication directly on the elements, etc;
- Extremely rapid learning curve and configuration, plus responsive, multilingual customer support;
- Comprehensive tracking and reporting, enabling you to adapt your marketing actions to the latest customer data in real time.
Disadvantage: some features are subject to a fee, and can be costly for smaller budgets.
Prices
The first plan starts at €10/user/month (Basic), with a Standard version at €14/user/month and a Pro version at €24/user/month. Full Enterprise version on request.
monday CRM
Zoho CRM: efficient sales management at your fingertips
Zoho CRM is an alternative to Hubspot that has the advantage of being accessible free of charge for 3 users. The tool is ideal for small and medium-sized businesses looking to streamline their business processes.
With workflow automation, you can set up tasks, alerts and notifications to improve your lead management. You can also create attribution rules to assign leads to specific users. In addition, Zoho CRM lets you send follow-up e-mails to customers and inform managers if a prospect has not been contacted for more than two days.
You can also implement marketing strategies with email campaigns, lead nurturing, segmentation and prospecting tools. The latter enable you to generate leads from a variety of sources, including social networks.
Main advantages and disadvantages
- A complete ecosystem of CRM software (visio, email, chat, CMS, etc.);
- An AI-powered predictive analytics tool to analyze the advanced lead and transaction predictions provided by Zia to optimize your sales process;
- Integration with your internal and external applications, and an intuitive mobile application;
- Recording of sales appointment content and automation of your recurring sales processes using Blueprint ;
Disadvantage: support is available in English and is a paying option.
Pricing
Plans are organized around 4 packs, starting at €14/user/month (standard) for annual invoicing and going up to €52/user/month (ultimate). Completely free version limited to 3 users.
Zoho CRM
Axonaut: sales management made in France
Axonaut is a Made in France software package that's ultra-easy to use and intuitive, offering a wide range of functions to optimize your time and your daily tasks, including a CRM module enabling you to centralize your contacts, connect your e-mails and online diaries, and track sales cycles to follow-up on prospects.
A true all-in-one tool, it's even more complete than Hubspot, with functions for editing quotes and invoices, electronic signatures, cash management, expenses and accounting.
Main advantages and disadvantages
- An ultra-complete tool that centralizes all your business activities, in addition to a high-performance CRM module: invoicing and accounting, project management, HR management, cash management, administration, after-sales service, etc;
- Extensive CRM module: email campaign management, multi-criteria targeting, prospect segmentation, contact files, customer contract tracking, etc;
- Relevant functionalities for e-merchants: a plugin to manage online stores, stock tracking and automatic invoice generation;
- Excellent value for money, with a responsive team based 100% in France , who support users on a daily basis with the AxoBot and/or by email, free of charge.
Disadvantage: the solution is not suitable for ETIs and large groups, only for VSEs and SMEs.
Pricing
Axonaut's pricing structure works on a sliding scale according to the number of users, starting at €34.99/month/user for 1 user and full access to the various modules.
Axonaut
NoCRM: unleash your sales potential without complications
NoCRM is software dedicated to sales prospecting. The Kanban-based interface is light, simple and efficient, with a single objective: to convert the prospect into a customer and close the sale. The prospecting file can be created from an Excel or csv file, and functions like an enhanced spreadsheet.
Ideal for small and medium-sized businesses looking for an easy-to-integrate tool, NoCRM operates in Saas mode and is an excellent alternative to Hubspot.
Main advantages and disadvantages
- A cold prospecting tool that provides access to contact files in an isolated space reserved for this activity;
- Sales reps can be assigned to a specific prospect or to an entire file, and it's also possible to flag a prospect as unqualified or turn it into an opportunity with a single click;
- Different "view" options to monitor your sales processes: the "pipeline view" for a quick overview of the position of opportunities, the "extended view" which provides a list of priority tasks in the form of a map, and the "compact view" for highlighting important elements by adjusting the size of the columns.
- Available, attentive customer service and an intuitive mobile application.
Disadvantage: its 100% sales prospecting orientation makes it a tool that offers few marketing functionalities, unlike the Swiss army knife Hubspot.
Pricing
The Stater Kit (3 users maximum) costs €10/user/month. The intermediate tier is €19/user/month, and the Dream Team rate is €29/user/month.
noCRM.io
Teamleader: the CRM designed to manage your sales team
Teamleader is a comprehensive business management software package designed to help entrepreneurs and small businesses streamline their processes and boost productivity. Intuitive and easy to use, it is based on the three fundamental pillars of a business: sales, organization and invoicing.
As a result, it enables efficient management of internal workflows, optimization of the customer journey and management of customer projects. It also includes customer management functionalities such as customer path optimization via an integrated videoconferencing module, quotation creation, project management, time tracking and invoice creation.
Main advantages and disadvantages
- A synchronized calendar that gives you an overview of your employees' schedules, simplifying task planning and appointment scheduling;
- A pipeline view that provides a clear picture of sales opportunities: in progress, won or lost;
- A predictive system that displays sales forecasts by quarter or month, based on the expected closing date and the chances of success of your sales opportunities;
- Connection with over 200 applications and automation of your sales process when an opportunity changes phase.
Disadvantage: less suitable for companies with a large number of prospects.
Prices
50/month for 2 users + €25/month per additional user for the cheapest package (Go package), €66/month (Move package) and €90/month (Boost package). Decreasing rates from the 6th additional user.
Teamleader
Pipedrive: the intuitive sales tool for closing deals faster
Pipedrive is a CRM offering a range of features to help companies manage their sales process. With its sales pipeline system, you can easily drag and drop contacts, add activities and track leads. Its automation functions also simplify sales-related administrative tasks, so you can concentrate on your business.
Pipedrive's sales tunnels are built around an ergonomic interface that's easy to learn and configure. Lead management keeps a chronology of contacts. Finally, reporting improves from version to version, enabling you to adjust your sales policy directly.
Main advantages and disadvantages
- Lead generation features to generate, prioritize and track your leads, thanks to a variety of options available on the platform;
- Reports and dashboards to anticipate, target and monitor the impact of your team's actions, thanks to powerful dashboards and filters;
- Easy connectivity with the API and over 275 ready-to-use integrations so you can easily integrate Pipedrive into your business;
- Available customer support and accessible French tutorials.
Disadvantage: there's no marketing automation possible with Pipedrive, so you have to use another tool for that.
Pricing
The Essential plan starts at €14.90/month per user on an annual invoice. There are several ranges to suit your needs (Advanced, Professional and Enterprise at €99/user/month). A 14-day free trial version is also available.
Pipedrive
ActiveCampaign: manage your contacts and build lasting relationships
ActiveCampaign is often known as a newsletter software, but it offers some very interesting CRM and marketing automation features, for creating impactful email campaigns.
The solution lets you send newsletters to your customers, and helps you maintain contact with your customers by using personal and behavioral data to automate your marketing channels.
Key advantages and disadvantages
- The ability to design targeted email campaigns to reach your audience effectively;
- Intuitive, ergonomic operation;
- Task synchronization with Google Calendar, Outlook or Apple Calendar and over 870 possible integrations.
- Affordable entry-level price.
Disadvantage: the basic paid plan is rather limited in terms of functionality.
Prices
ActiveCampaign's paid plan starts at $29/month for one user for email and marketing automation. For the Sales format, start at $19/month for small teams. The Marketing + Sales package starts at $93/month.
ActiveCampaign
EngageBay: a scalable solution for growing businesses
EngageBay is also a very good alternative to Hubspot, as its functionalities are very similar: CRM, marketing automation, lead nurturing, emailing... You can add as many contacts as you need and follow them as they progress through the sales tunnel.
EngageBay lets you set up lead capture forms , landing pages and enriched emails with marketing automation. Getting to grips with the CRM requires virtually no training, as the interface is hyper-intuitive.
Main advantages and disadvantages
- Free support for all plans, even free;
- Automate your sales funnel in minutes with advanced sales automation tools: you'll nurture your prospects, increase engagement and save hours every day;
- A powerful e-mail tracking tool to keep track of your prospects' actions, with automatic notifications when someone opens an e-mail or clicks on a link in the e-mail;
- Simplified appointment scheduling by sharing the calendar link in your signature or in the e-mail content, and giving your customers the option of scheduling appointments at their convenience.
Disadvantage: third-party application integrations are fairly limited.
Rates
The free plan is well-stocked, but limited to 250 contacts. Paid plans are Basic ($13.79/user/month), Growth ($45.99/user/month) and Pro ($91.99/user/month).
EngageBay
Brevo (ex-Sendinblue): an all-in-one marketing tool for high-impact campaigns
Brevo is a French company offering a CRM, email automation and marketing automation tool as an alternative to Hubspot. The tool enables you to edit your emails in formats adapted to all screens, personalize emails and SMS messages, clean up your contact bases and manage unsubscriptions, as well as monitor the performance of your marketing campaigns.
Easy to use thanks to its user-friendly, intuitive interface, Brevo enables you to send transactional emails backed up by your CRM and sales software (e.g. abandoned cart, order confirmation, invoice...).
Main advantages and disadvantages
- An all-in-one tool for sending newsletters, managing customers and marketing automation.
- Advanced CRM-type functionalities: segmentation of contacts according to behavioral, socio-demographic and transactional criteria, list and sub-list management;
- Transparent pricing by volume of emails sent, with chat functionality to engage contacts directly;
- A better email open rate, a better reactivity rate and therefore more conversions for you.
Disadvantage: Brevo is first and foremost an emailing software; the CRM quickly finds its limits, even with paid plans.
Pricing
Brevo is available free of charge, with unlimited contacts and most features. Paid plans start at €19/month (Starter) and go up to €59/month.
Brevo (ex Sendinblue)
How can companies benefit from an alternative to Hubspot?
Among marketing tools, Hubspot has become a benchmark and one of the market leaders. It offers a plethora of functionalities, the main ones being:
- marketing hub for lead generation and marketing automation;
- sales CRM (customer relationship management) ;
- customer service ;
- content management (CMS);
- data automation.
Its strengths: a generous free plan and responsive customer service in French. The tool now boasts over 3 million subscribers and is approaching 170,000 customers, but it also has its limits, notably its Swiss Army knife aspect.
Indeed, if you don't need all the features on offer, it's a shame to opt for a paid plan, especially as the bill quickly climbs 🤑! What's more, the pure business aspect of CRM has a few shortcomings, such as limited reporting in the free version.
Have you found your alternative to HubSpot?
If you're looking for a credible alternative to HubSpot for managing your customers and sales tunnels, there's no shortage of tools. Each has its advantages and disadvantages, but the most important thing is that the software meets your needs.
There's no point in investing in a hyper-configurable gas factory if your use is basic. So it's vital to start by analyzing your needs and expectations, and then select the CRM software that's right for your business.
Article translated from French