The 13 best programs for creating and managing a customer database

Do you want to manage your customer data efficiently and put an end to the laborious juggling of your various Excel files? This comparison is for you.

A customer database is a system that stores information and content about your customers. This may concern their purchase history, personal information, details of their consumption habits and frequencies, and so on.

This valuable data enables you to build comprehensive customer files, optimizing your customer relations and sales actions. Thanks to customer database software, your management is considerably simplified.

We have selected the 13 best customer database software for you.

See all software Customer Data Platform (CDP)

Summary table of the 13 best customer database software packages

Salesforce Sales Cloud

The software promise

Sales Cloud is the market-leading CRM. Edited by Salesforce, it's highly intuitive and modular: it helps you develop your business with ease, using the right sales tools. In addition to assisting you in managing your customer relationships, the software, a true all-in-one tool, supports you in all phases of your sales activity (creation of quotations and invoices, customer data management, statistical tools, lead generation, etc.).

Highlights

• Ultra-complete, intuitive customer data management that enables you not only to find and convert qualified prospects, but also to retain your existing customers:
• benefit from a global view of exchanges with your customers,
• obtain information on what customers think of your offer via integration with your various social networks,
• conclude contracts even from a distance, thanks to the mobile application.

• A powerful opportunity management and tracking module that gives you a 360° view of the progress of your opportunities (contract amounts, progress status, state of the competition, etc.):
• create customized quotes based on the characteristics of each contact,
• update your opportunity status in real time using the Salesforce mobile application, and provide your sales force with constantly updated information, etc.
  
  
• An efficient sales activity planning tool that gives you a real-time view of your teams' sales forecasts; track adjustments made to each account and adapt amounts and targets according to the capabilities of your team members .

monday CRM

The software promise

monday CRM is an intuitive, customizable platform to help companies of all sizes create their customer databases. The software is also known for its ability to centralize and organize customer data in a single location, thus optimizing sales performance and improving customer satisfaction.

monday CRM

+200 reviews

SEE SOFTWARE

Customizable CRM to optimize your sales management

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Highlights

• Centralize and organize your contacts- whether leads, prospects or customers - in a single platform. monday.com tables can be customized with your own columns to track contact details, interactions, prospect and contract status, for example.
• Customize your sales pipelines for optimal management:
  • clear visualization of prospect progress,
  • multiple integrations and customizations,
  • increased productivity thanks to workflows tailored to your needs.
• Automate your processes and reduce manual tasks: your team gains in operational efficiency. Leads are automatically imported from various sources (Excel, Google Sheets, Facebook, HubSpot, etc.) and assigned to sales reps according to predefined criteria. Automation can even go as far as sending e-mails!
• Benefit from an active community and responsive customer support for an optimal user experience:
  • support every step of the way,
  • guaranteeing exceptional added value for your customer relationship management.

Axonaut

The software promise

Axonaut presents itself as an all-in-one, French business management solution, well suited to the self-employed, VSEs and SMEs. Among its many modules (quotations and invoicing, treasury and accounting, human resources, project management, marketing, etc.), we find functionalities dedicated to CRM, and therefore to the management of a customer database.

Axonaut

+200 reviews

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The Best all-in-one solution for small businesses

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Highlights

• Create your contacts in just one click and centralize them in a single interface via comprehensive customer files:
  • contact details,
  • comments,
  • sales figures,
  • opportunities,
  • orders in progress, etc.
    
    
• Customize your database to sort your customers according to your business needs.
  
  
• Turn your contacts into customers, and then into loyal clients, as Axonaut integrates all the features expected of a good CRM:
  • opportunity tracking and sales pipeline
  • connection to e-mail and online diaries,
  • prospect follow-up,
  • sales statistics, etc.
    
    
• Benefit from a single, all-inclusive, no-obligation price. It's a great deal, considering the wide range of functions!

Bitrix24

The software promise

Bitrix24 is a free, collaborative CRM solution that lets you manage tasks, projects and customer relations efficiently. Designed for all types of business, and with a powerful database, it helps you build your customer file simply and in a totally customizable way.

Bitrix24

+200 reviews

SEE SOFTWARE

Optimize Team Collaboration with Cutting-Edge CRM Tools

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Highlights

• Centralize, store and analyze all your customer data on a single platform, while ensuring that it is stored in the right place:
  • list of existing and future customers
  • complete history of interactions with them, etc.
    
    
• The free version of the software does not limit the number of records in the customer database, nor the number of users.
  
  
• A true web-responsive platform, access your database whenever and wherever you want, from your tablet, computer or smartphone.
  
  • improve your customer knowledge,
  • access the information you need, whenever you need it.

• Enjoy the benefits of a complete CRM in addition to a database:
  • generate leads,
  • issue invoices,
  • communicate with customers directly on the platform, etc.

Dolibarr

The software promise

Dolibarr is a complete Open Source ERP and CRM solution for all types and structures of business. As a true all-in-one platform, you benefit from numerous customer relationship and database management functions, as well as a high-quality ERP package.

Dolibarr ERP CRM

165 reviews

SEE SOFTWARE

ERP & CRM Simple Business Management Software

Learn more about Dolibarr ERP CRM

Highlights

• Thanks to its "DoliMyAdmin" module, you can manage your "raw" data directly on the Dolibarr database in use, quickly and easily.
  • quickly export data from tables of interest,
  • add, modify or delete information submitted directly to the database, etc.
    
    
• Benefit from fast, comprehensive data diagnostics in the event of a problem. The system performs a complete analysis, allowing you to modify or correct problematic data simply and manually.
  
  
• Export all your records and data in CSV format. This special file type is highly efficient:
  
  • it allows you to create or modify data via Excel,
  • Rather than storing information in columns, CSV files store it separately, making it easier to read and use.

Hubspot CRM

The software promise

Hubspot CRM is a free, efficient and ultra-intuitive CRM software that needs no introduction. With a strong reputation and a free version for up to 1 million contacts, it's one of the most widely used CRM platforms on the market. Equipped with a powerful customer database and knowledge base, it enables you to considerably improve your customer management.

HubSpot CRM

SEE SOFTWARE

The all-in-one powerful software for sales

Learn more about HubSpot CRM

Highlights

• Take advantage of Hubspot's powerful, customizable database of over 20 million companies:
  
  • automatically populate the records of your new contacts, companies and transactions,
  • Spend less time searching for information on your prospects and concentrate on your sales actions.
    
    
• Consult, add and modify your data from the same interface:
  
  • make calls and send e-mails directly from the contact sheet,
  • apply filters to find exactly who you're looking for,
  • all your customer files are centralized, so you can manage them more easily and more efficiently.

• No need for help or a dedicated IT team, your database management is simplified thanks to customization, intelligent filters, categories and summary tables :
  
  • take advantage of a drag-and-drop system that facilitates the creation of customer files,
  • display only essential data, thanks to a specific data access system.

Odoo

The software promise

Odoo is a fully integrated and customizable open source ERP software package, containing hundreds of business applications designed by experts. It' s an all-in-onesoftware solution designed to meet the needs of companies of all sizes (and budgets). With 45 modules divided into 8 main categories, you can meet all the needs of your customers and teams alike.

Odoo

+200 reviews

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The most complete modular ERP on the market

Learn more about Odoo

Highlights

• The Odoo database is ultra-intuitive and equipped with several systems that boost your efficiency and considerably improve your customer management:
• automatic repetition reduction to reduce redundant manual processes,
• interconnected modules to facilitate data processing from one application to another,
• automation features to reduce manual entry into multiple applications,
• a team collaboration system for easier collaboration.
  
  
• The software promises quick set-up and start-up. Thanks to ultra-fast synchronization of your old database (or simple creation of a new one), you'll be up and running in no time.
  
  
• 100% customizable, affordable ERP. Choose which applications (CRM, e-commerce, Project, etc.) are most applicable to your functional needs, and benefit from affordable prices by paying only for what you use, with pricing based on installed applications and number of users.
  

Saalz CRM

The software promise

Saalz.com is a sales prospecting platform designed for SDRs and sales reps who want to facilitate their lead generation tools and improve the tracking of their sales cycles. Thanks to a Chrome extension, you can simply add your Linkedin leads to the application: their information is automatically transferred and enriched (email, contact, function, etc.).

Saalz CRM

SEE SOFTWARE

Streamline Sales Efficiency with Advanced CRM

Learn more about Saalz CRM

Highlights

• You can view all exchanges with your prospects in a clear, visual way, in real time.
• synchronization with your e-mail inbox, so you can send and receive e-mails directly from the platform,
• A system for tracking e-mail openings and clicks to ensure that your prospects have received the message.
  
  
• Customizable sales pipes presented in a Kanban view for a 360° vision of your sales cycles.
• assign an opportunity to another colleague and relaunch your opportunity by email in just 1 click,
• a "Today's activity" filter to find only opportunities with an action to be taken that day.
  
  
• A powerful and robust data import, export and filtering system.
• a highly flexible import tool to import any Excel or CSV table format, without having to adapt your file beforehand,
• a customized filtering tool with unlimited criteria.
  
  
• An ergonomic, intuitive interface for smooth, enjoyable day-to-day use.

Scal-e

The software promise

Scal-e is a powerful customer data platform (CDP), specialized in the management and exploitation of customer data. It connects to all your favorite information sources (CRM, e-commerce site, social networks, physical points of sale, etc.) to collect all important customer data in real time, and exploit it strategically with integrated marketing tools.

Scal-e

75 reviews

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Custom Client Marketing Platform

Learn more about Scal-e

Highlights

• Centralize all your important data instantly on the platform and create 360° contextualized customer profiles, to understand who they really are. Your data is cleansed, unified and continuously enriched, for even greater relevance.
  
  
• Create audiences to group similar profiles. In this way, you generate intelligent segmentations and can carry out precise, personalized targeting, to launch actions that will have greater impact.
  
  
• Build a unique online and offline experience that fosters interaction for each of your customers, by launching coordinated, personalized, multi-channel and complementary marketing actions. So you can send the right message, at the right time, to the right person.
  
  
• Measure your performance with customer intelligence, so you can make quick, informed decisions, and improve your actions with responsiveness. You'll have access to powerful analysis and reporting tools, so you can optimize your results without fail.

Sellsy

The software promise

Sellsy is a complete CRM, offering much more than traditional CRM. Backed by 10 years of experience, Sellsy has become a true digital platform. Also available via a dedicated application, this French CRM offers an API to connect to your software, and hosts your data in France, for greater protection and confidentiality.

Our strengths

• Create the most comprehensive customer files possible, enriching them with :
  • legal and financial information that you can extract directly from the SIRENE directory,
  • online sources such as LinkedIn,
  • your other software,
  • customer support tickets,
  • .csv files you can import, etc.
    
    
• Information is organized in such a way that it can be found very quickly by all the teams working with your customers. So they can work independently.
  
  
• Using the data collected, you can select several criteria that characterize an audience, in order to perform a dynamic segmentation of your prospects and customers, to better target them with your prospecting campaigns.
  
  
• Carry out your prospecting campaigns directly from the platform, whether via SMS or email, and personalize the experience.

Spread Family

The software promise

Spread Family is an open source CRM and lead generation solution designed for all types of businesses and professionals. The platform enables marketing teams to manage their database and customer relations based on 3 pillars:

• CRM (centralization, segmentation, etc.),
• marketing automation (ab test, scenarios...),
• acquisition mechanisms (partnerships).

Highlights

• Unify your offline and online customer and prospect databases, while benefiting from the enrichment of the various marketing operations you implement :
  
  • your database is regularly updated with new customers, new registrations and modifications,
  • no more getting lost in duplicate customer files: everything is organized, analyzed and centralized on a single platform.

• Your customer database is segmented according to customizable filters and enriched by intelligent segmentation criteria:
  
  • socio-demographic (age, city, etc.),
  • behavioral (preferences, habits, average budget, etc.),
  • psychological (profile, personality, motivations...).
    

    As a result, you can considerably improve your customer relations and provide your customers with tailored offers, thus fostering their loyalty.

• A web-responsive platform that lets you access your data anywhere, via any device (tablet, smartphone...).

Twilio Segment

The software promise

Twilio Segment is an easy-to-use , highly intuitive customer data platform that optimizes customer exchanges and marketing campaigns, from start-ups to large corporations.

It collects all your visitors' and customers' data via APIs and automatically profiles each of them. The result? You launch perfectly targeted campaigns with greater impact!

Twilio Segment

SEE SOFTWARE

Optimize Customer Data Management Effortlessly

Learn more about Twilio Segment

Highlights

• The platform automatically eliminates data silos and collects user data from any source:
  • harvest data from every interaction with your websites, mobile apps and digital ads,
  • create a single customer profile accessible to your entire team,
  • integrate customer data with every interaction, for a seamless customer journey across all channels.

• The solution guarantees data compliance and protects you from obsolete, incomplete or inaccurate data:
  • ensure data quality via validation circuits,
  • save time by identifying data quality problems at source and correcting them automatically.

• Transform customer data into engaging, intelligent campaigns:
  • deliver targeted messages at the right time and frequency for each contact,
  • define the best channel for each exchange (SMS, WhatsApp messages, e-mails, calls, etc.).

Zoho CRM

The software promise

Zoho CRM is easy-to-use customer relationship management software for all types of businesses. Thanks to a high-performance customer database and a wealth of automation and segmentation functions, the solution is perfectly suited to building your customer files.

Zoho CRM

+200 reviews

SEE SOFTWARE

The Smart and Efficient Solution for your Sales Team

Learn more about Zoho CRM

Highlights

• Export data in CSV format from individual CRM modules directly into your CRM. You can also :
  
  • deduplicate your database,
  • use the right keywords to filter data,
  • use page and record-level navigation to locate data, etc.
    
    
• Easily import your data and records into your CRM account from external sources with Import My Organization Records :
  
  • import records assigned to you,
  • import records assigned to other users.

    So you can easily manage your database, even if the source is external.

• Use advanced filters to filter records and data according to sales criteria such as :
  
  • activities,
  • e-mail status, etc.

How do you choose your customer database software?

By comparing the following software in a summary table

Rates as of March 2025.

List the relevant criteria carefully

In order to correctly choose your customer database software, several basic criteria must be met by the solution:

• The platform's reputation,
• Relevance and richness of customer database functionalities,
• Ease of use (ergonomics, graphics),
• The ability to connect from different devices: computer, tablet, smartphone... the software must be able to update its database so that you can make decisions based on reliable information.

But also more advanced criteria:

• Platform scalability; the more customer data you collect, the more your business grows and your needs evolve . You need to ensure that the solution you choose can synchronize and integrate with other tools essential to the development of your business. A cloud-based solution is recommended.
• The protection of your data must be ensured through certifications (RGPD for example). You should also ensure that the software offers an access rights management system and several data protection methods (automatic deletion in the event of hacking, automatic backup...).
• Data consistency and ease of use are essential. You'll be collecting different data from different sources, so the software you choose needs to be able to handle them.

See all software Customer Data Platform (CDP)

So, which customer database software is right for you?

The best way to choose the database software that's right for you is to analyze and define precisely your needs and those of your teams. What functionality will be most useful to you? This may vary according to the size of your company, your sector of activity, your budget or even your customers.

To get a clear idea and decide which features are essential for you, opt for a trial version.