Use the right levers to build customer loyalty

Acquiring new customers monopolizes many resources and requires a great deal of preparatory work. It's a costly process, the results of which will only be felt in the long term. However, to develop your sales rapidly, your company has a pool of first-rate prospects: your customers. You need to develop their loyalty so that they continue to order from you, but also so that they express other needs that will generate additional sales for you. But building customer loyalty isn't always easy. You need to know how to use the right levers and the right tools. All our tips on using CRM can be found here.

To build loyalty, you need to know your customer

To know your customers well, you need to understand their behavior, their business and their direct and indirect needs. All this information will enable effective customer segmentation and better targeting of sales initiatives. This is what Blue Note Systems CRM enables, by making CRM one of its pillars. Blue Note Systems offers a first-rate feature: the interface's dashboard can be connected to social networks and the Internet in general. This gives sales staff access to a wealth of qualified information on their customers, their behavior and their current projects. This data can then be used to build a more personalized customer relationship. This is the starting point for building customer loyalty.

Analyze customer satisfaction and expectations

Customer satisfaction is one of the primary reasons for their loyalty to a company. It is therefore at the heart of customer relations. But it's important to be able to measure, analyze and improve it, so that it remains a key driver of customer loyalty.

All the more so as customer satisfaction is based on tangible, factual factors, but also on certain intangible elements. When we go to a restaurant, we want to eat. We also expect impeccable service, pleasant surroundings, cleanliness, and so on. All these unspoken needs are crucial to building customer loyalty. We need to be able to access them. This is what the Oryanoo CRM offers. Its interface includes a "one-off or automatic surveys" function, enabling CRM-based management of customer satisfaction through surveys and feedback.

For its part, Message Business, an emailing platform, offers a way of building customer loyalty by getting them to participate in online surveys. These are invaluable sources of information which, thanks to the dynamic segmentation offered by the interface, will enable you to better understand your customers and their expectations.

Building customer loyalty through effective communication

Once you've got to know your customers and been able to measure their satisfaction, CRM means communicating effectively. If only to show them that you've understood their expectations and taken them into account. You need to be able not only to inform the customer, but also to communicate with him on his preferred channel, otherwise you won't be able to reach him.

With the multi-channel approach now an imperative, Yellow Box has integrated this functionality into its solution. This means you can manage your email and SMS campaigns from the Yellow Box dashboard, using a single interface. This feature is also offered by Oryanoo: you can send SMS or manage emailing operations from the CRM by selecting the contacts of your choice. This function is linked to the customer file.

As for Message Business, you can create, send and track all your marketing campaigns: newsletters, SMS campaigns, emailing, etc. This unified emailing platform is very affordable (no commitment or subscription required). Thanks to its multi-channel approach and dynamic segmentation, Message Business is a highly effective loyalty-building tool.

Customer service that listens

Customer loyalty depends on impeccable service. You need to be responsive and offer quality answers. Likewise, to fully understand their needs, sales reps must have access to previous exchanges with customers. The customer relationship history must therefore be accessible at all times, regardless of the channel used.

In addition to traditional CRM functions, Yellow Box offers multimedia data recording (image or sound) in its database. This means that telephone conversations can be recorded. As a result, sales reps can access their entire customer relations history, including calls, via this interface. This makes it possible to provide personalized, context-sensitive responses, an undeniable asset when it comes to building customer loyalty.

Comparison of Blue Note Systems, Oryanoo, YellowBox CRMs

In an ultra-competitive environment, building customer loyalty is essential. This loyalty depends on customer satisfaction, listening and knowledge. This can be facilitated by the use of CRM tools to monitor and enrich customer relations on a daily basis. These tools are simple, effective and often inexpensive.