The eNPS score: your HR compass to keep you on the right track!
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In a world where competition is fierce, team commitment is your best weapon. The Employee Net Promoter Score (eNPS) comes into play as a simple and effective tool.
Inspired by the well-known Net Promoter Score (NPS), eNPS measures the degree of satisfaction and recommendation of your employees. One question and you've got invaluable data for assessing the mood in the office, and turning employees into true ambassadors for the company.
eNPS enables rapid, regular analysis of your employees' morale. But beware: it's not a magic wand. For in-depth insights, you'll need to dig deeper.
In this article, we reveal the secrets of eNPS: its benefits, limitations and practical applications for your HR management. Ready to boost your company's engagement and performance? We'll take you there, with or without a magic carpet! 🧞♂️
What is eNPS?
Definition of eNPS, or Employee Net Promoter Score
The eNPS, heir to the famous Net Promoter Score (NPS), measures employee engagement and satisfaction. Created by Fred Reichheld to analyze customer loyalty, the NPS is based on a simple question: "Would you recommend our company to a friend?" The eNPS applies this principle... to your employees!
Here, we ask your employees: "Would you recommend our company as an employer to someone close to you?" A simple question that reveals richly informative results about your teams' experience.
Here are the basics of eNPS:
- Simplicity: a single question to summarize complex feelings.
- Measurability: scores from 0 to 10 for precise analysis.
- Categorization into three profiles:
- Promoters (9-10): Enthusiastic and committed, they enhance your employer brand.
- Passives (7-8): Moderately satisfied, but not really involved.
- Detractors (0-6): Dissatisfied, they can damage your organization's image.
Advantages of using eNPS
eNPS impresses with its simplicity and efficiency. Just one question, easy deployment and concrete results. An asset for HR teams in a hurry, or those who want to get straight to the point without sacrificing quality.
Here's why it's worth the detour:
- There's no need for expensive or complex tools. One question is all it takes to capture strategic data.
- A quick, clear approach motivates your employees to respond. Less fatigue, more commitment!
- Standardized surveys, carried out on a regular basis, enable you to track changes in engagement. 📈
Imagine: a measure that's easy to integrate into your current processes. In no time at all, you'll have the results you need to adjust your HR strategy.
With eNPS, you can analyze employee perceptions over time. The results don't stand still: they evolve. And what about you? You can look ahead:
- Compare scores between teams,
- identify trends
- and spot problems before they escalate.
In short, eNPS gives you a head start. 🎯
Limits of eNPS
While eNPS is an excellent starting point, it's not a silver bullet. 🪄 Like any tool, it has its limits. To go further, you need to know how to combine it with complementary methods:
- Digging with open-ended questions. A score is good, but the "why" behind it is even better.
- Adding open-ended questions after the main score enriches your understanding. For example: "What motivated your evaluation?"
- These answers offer essential nuances. They reveal your employees' specific expectations, frustrations or opportunities.
- Combine eNPS with other indicators such as eSAT (Employee Satisfaction Score).
- While eNPS evaluates recommendation, eSAT gauges overall employee satisfaction.
- Imagine: a high eNPS score combined with a low eSAT. This could indicate that your employees are recommending the company... but are not fully satisfied with their day-to-day lives.
What is the purpose of this employee engagement score?
eNPS isn't just data: it's a strategic indicator. It is used to :
- understand,
- evaluate,
- and improve employee engagement.
👉 Here's how it fits into your HR approach:
- eNPS provides a quick, clear overview of employee morale. It takes the pulse of the company and identifies which teams are engaged and which are struggling.
- A falling score? A high proportion of detractors? These weak signals indicate problems that need to be resolved quickly, before they affect performance or retention.
- With eNPS, your actions are no longer based on guesswork. Whether it's improving working conditions, strengthening communication or adjusting internal policies, your actions are based on concrete data: in short, you drive effective HR initiatives.
- A good score reflects a healthy and attractive working environment. It enhances your employer brand and serves as a lever for attracting new talent and retaining existing teams.
💡 Remember: eNPS is much more than just a survey. It helps you align your HR objectives with your employees' real expectations, while guiding your strategic decisions. A must-have for any company that relies on engagement as a driver of success.
How to calculate eNPS
1. Identify respondent types
The first step is to rank your employees according to their response to the key question:
"Would you recommend our company as a place to work?"
Each employee gives a score from 0 to 10. These scores are used to create three categories:
- Promoters (9-10): these are your ambassadors. They are motivated, committed and ready to recommend the company to their friends and family. 💓
- Passives (7-8): satisfied, but not enthusiastic. They don't talk about you, but remain open to other opportunities 🙂
- Detractors (0-6): dissatisfied, they could criticize the organization and damage your image. ❗
2. Calculate the percentages of promoters and detractors
Next, calculate the proportion of promoters and detractors among respondents. Passives are not taken into account in this step. Here are the formulas:
- % Promoters = (Number of promoters / Total number of respondents) x 100
- % Detractors = (Number of detractors / Total number of respondents) x 100
3. Obtain the eNPS score
The eNPS score is the difference between the percentages of promoters and detractors:
eNPS = % Promoters - % Detractors
For example, if 60% of respondents are promoters and 20% are detractors, the eNPS score will be +40.
4. Interpreting the results
What is a good eNPS score? 🤔
The eNPS score ranges from -100 (all detractors) to +100 (all promoters). Here's how to read it:
- Negative score: a serious alert. Your employees are not satisfied! You need to act, and fast.
- Zero or slightly positive score: a starting point. Your culture can still improve. Think about an action plan to turn things around.
- High score (30+): an excellent sign! Your employees are committed and motivated. Make sure they stay that way. 😎
Our tips for improving your score
A good eNPS score doesn't just fall from the sky. It's the result of concrete action, continuous listening and proactive adaptation. Here are a few strategies to boost employee engagement and improve your score. ⤵️
Tip 1: Integrate eNPS into Continuous Listening programs
Don't limit eNPS to an annual survey. Make it part of a Continuous Listening approach, with regular, proactive listening. This will enable you to :
- understand changing perceptions in real time;
- quickly identify weak signals before they become critical, and anticipate problems;
- reinforce corporate culture: showing that you're listening improves employee satisfaction.
Don't forget: take your team's pulse continuously. After all, an employee who feels heard is an engaged employee. 💓
Tip n°2: align your HR decisions with the eNPS score
An eNPS isn't just a number. It should guide your strategic decisions. Here's how:
- Identify points of satisfaction and frustration to prioritize your actions.
- Adjust your internal policies, development plans or working conditions according to the insights gathered.
Tip 3: Turn insights into action
Engagement isn't built on surveys alone. It requires action:
- Involve managers: they're the ones who translate your initiatives into concrete experiences for employees.
- Communicate results: share eNPS scores and planned actions to show that responses are not forgotten.
- Celebrate progress: it's all too often forgotten, but it's important to highlight improvements and thank your teams for their involvement. 🎉
More than just a survey, eNPS measures your employees' commitment to work
eNPS is much more than just a score: it's a window into your employees' commitment and satisfaction. By asking a simple question, it provides valuable insights into your organization's strengths and weaknesses.
Its rapid calculation, ease of implementation and ability to spot weak signals make it a strategic tool for HR. But like any indicator, it gains in value when accompanied by in-depth listening and concrete actions to meet employee expectations.
Do you know what your employees think of their working environment? Are you ready to listen to their voice and turn their feedback into levers for improvement? Let eNPS be your guide, and make engagement a key driver of your success.
Article translated from French