6 tips for recruiting on LinkedIn: attract and find your talent!

Not surprisingly from the title, today we're proposing to answer the question: how do you recruit on LinkedIn?

Company managers, especially HR directors, use this medium to attract talent and recruit. In fact, according to LinkedIn, a recruitment is carried out every 10 seconds on its platform.

Here are 6 tips for optimizing your social network recruitment strategy!

See all software Recruiting

1. Develop your presence on the network

Maintaining a LinkedIn account has become a must for recruiters. It's a free and easy way to promote your employer brand, so why deprive yourself?

Create a Company Page

To benefit from a showcase with features such as :

• content sharing (news posts, job offers),
• linking to your employees' accounts (subject to their goodwill).

☝️ The visibility of your posts depends on your number of subscribers.

Add a customizable career page to your Company page (paying option)

With the tabs :

• Company life, to promote your organization, values and culture ;
• Jobs, to personalize your offers and enable your candidates to create alerts.
  ☝️ In the free version, your employees' profiles appear in the careers tab.

✅ Tips for improving your profile on LinkedIn, especially with potential candidates:

• ask your employees and partners to follow your page and relay your offers;
• consider communicating your LinkedIn page via a button in all your digital communications (blogs, newsletters, website, email signatures);
• create regular posts to improve your presence.

2. Post targeted, relevant offers

In any recruitment strategy, the starting point is to define the personas of your ideal candidates, followed by the correspondingjob descriptions.

To post a job offer on LinkedIn for free

• Click on the " Jobs " tab at the top of your page or profile;
• Fill in the form, including a description, the skills you're looking for, and pre-selection questions;
• Relay the vacancy and a few key details via a publication on your Company page and to your network, why not tag certain people to encourage them to share? Don't forget LinkedIn groups that might share your interests!

To publish a job offer on LinkedIn via the paid options

• Either follow the same procedure as above, but this time tick " promote job offer ", here estimated at13 per day to pass from 4 to 20 potential candidates (prices are in line with market rates, depending on the position sought);
  

• Or subscribe to the LinkedIn Recruiter offer (€700/month), attractive for large organizations or those looking for rare profiles, with, among other things :
• full access to the network,
• 25 advanced search filters to improve targeting,
• automatic candidate follow-up,
• 150 InMails;

• For smaller structures, Recruiter Lite, offers 10 search filters and the ability to see who has observed your company page (€90/month).

✅ Tips for optimizing your job postings on LinkedIn:

• include the right keywords that will speak to your target audience;
• use the job description template provided by LinkedIn, if available, and adapt it to save time;
• ask pre-selectionquestions if you're firm on certain criteria (be careful not to close the door on atypical profiles), and tick the box to send automatic rejection emails to those who don't match your expectations;
• post a recruitment video: videos are popular and a good way of developing and sharing your sympathy capital;
• indicate the candidates that interest you, as LinkedIn remembers them when suggesting positions to similar candidates.

You can also use recruitment software (ATS) such as softgarden to multi-post your job offersin just a few clicks (LinkedIn, Indeed, Google Job, etc.). You can also make it easier for candidates to apply directly via LinkedIn, and automatically retrieve all their information in the tool thanks to CV parsing.

3. Consult a variety of specific profiles

To recruit on LinkedIn, you can also go into headhuntermode and search the LinkedIn database for profiles that interest you, among future graduates or competitors.

✅ Tips for searching profiles on LinkedIn:

• Use the free advanced search function to perform sourcing queries and find candidate profiles that match your recruitment needs.
• To go even further, use Boolean operators, words or signs that allow you to detail your search, such as :
• quotation marks " " to search for an exact expression ;
• NOT: to exclude a term from your search;
• OR: to add an alternative and broaden your search;
• AND: to add a term, associate it with the first, and be more selective.

4. Contact selected candidates and talents

For those who respond to your offer and whose profile interests you, if you've given them the opportunity to apply directly via their LinkedIn profile, all you have to do is reply and set up a first meeting, why not a video interview (a good option these days...).

On the other hand, if you're on a proactive search, here are a few tips for prospecting on LinkedIn:

• some members openly communicate their e-mail and telephone contact details on their profiles (click on Contact details), or indicate them on the CV they share in the Content selection section (images, PDFs or links to their blog, for example);
• if the person is part of your network, you can send them a message directly on the platform;
• if they're not part of your network, send them an invitation to join, specifying the purpose of your initiative;
• finally, if you have a paying account, you can send them an InMail.

✅ Tip for contacting talent on Linkedin:

There are tools for prospecting them and defining scenarios on LinkedIn, such as the ProspectInextension . Use it to make automatic connection requests, send personalized messages in bulk, follow up, or export LinkedIn contacts in CSV format.

5. Advertise

In addition to promoting your job openings to move them up in search results, for a budget per day, you can leverage LinkedIn's " Work With Us " ads.

Your ads are personalized and automatically shared on the profiles of your employees or targeted influencers, based on their positions and skills, to highlight your available positions.

According to Linkedin, these ads generate 50 times more click-through rates than job ads without them.

6. Use an ATS

ATS stands for Applicant Tracking System.

Not only do most of them allow you to publish job offers on LinkedIn, but you can also centralize applications received from all the distribution channels you've used, including LinkedIn.

You can also connect your ATS with the LinkedIn Recruiter solution.

✅ This is what Nicoka ATS offers, an easy-to-use yet powerful application management and tracking tool, suitable for corporate HR departments and headhunters alike. Its Chrome extension, which works with or without a LinkedIn Recruiter account, lets you import the profiles you consult on professional social networks directly into your CV library. This gives you a complete, up-to-date database with no duplicates, saving you precious time.

✅ Beetween also supports you in your LinkedIn sourcing. Nothing could be simpler: thanks to its Chrome extension, source the best profiles directly from LinkedIn and import them into your CV library with a single click . Beetween's added bonus: its CV matching functionality guarantees you a qualified CV library!

See all software Recruiting

Why recruit on LinkedIn?

There are multiple benefits. As part of an e-recruitmentstrategy , LinkedIn enables a company to :

• develop its employer brand;
• relay information from its career site
• keep abreast of professional news and market trends ;
• develop and solicit a network of employees and partners;
• benefit from greater visibility on the Internet;
• complement recruitment actions carried out via other channels;
• share and configure selection criteria, such as "telecommuting accepted";
• recruit at lower cost, without using job boards or recruitment agencies;
• access qualitative information, such as a talent's key skills and recommendations by other professionals;
• reach different and otherwise untraceable candidates.

🎯 According to LinkedIn, 9 out of 10 of its members are available, actively or passively on the lookout, but do not consult job boards.

In France, the network's community totals 16 million users. Do the math!