Customer Data Platform (CDP)
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Definition Customer Data Platform: the intelligent tool for knowing your customers by heart Need to make your marketing actions more relevant and create a truly personalized customer experience? CDP is the tool you need!
Definition CDP & DMP: how multichannel digital marketing is revolutionizing customer relations [SPECIAL DOSSIER] CDP and DMP: what are the differences between these platforms, and how can you leverage them to maximize the ROI of your marketing campaigns? Definitions, comparisons, explanations and examples of CDP and DMP.