12 tools and tips to boost your online sales
How do you optimize your online sales site, how do you boost your sales on the Internet? appvizer helps you to form an opinion on the best e-commerce software for building customer loyalty and increasing the average shopping basket - in short, improving your return on investment.
Understanding how to boost sales on the Internet raises the question of what means to use. Which web strategy and which marketing tools? What are the best ways to practice cross-channel commerce, use natural or paid search techniques, position yourself in the marketplace, etc.? Here are our secrets and tips for knowing everything there is to know about e-business, and having an Internet sales site with a competitive offering that's easy to use by your potential customers and targets.
Boost your online sales: the only way to guarantee your return on investment
Setting up an online store and selling your products over the Internet is not a trivial matter. E-tailers all have the same ritual, which quickly becomes addictive: checking the sales figures generated by their e-commerce site every day. Have they reached their break-even point, with a conversion rate high enough not to risk insolvency and business failure? Is their online business generating revenue? What's their return on investment?
Selling online is difficult for several reasons:
- Sellers compete with each other. Some marketers apply tricks that you haven't yet adopted, which enable them to boost their sales and position themselves better.
- A marketing strategy wears out quickly, and Internet marketing must be constantly renewed.
- E-commerce doesn't work by itself: it takes time and investment on your part.
To boost your Internet sales, you need to:
- Be curious and try new things, innovative "tricks", take calculated risks,
- Try to stay one step ahead of the competition,
- Go after customers by multiplying the ways you boost your e-commerce site, find different web strategy techniques, without being too aggressive.
Fortunately, changing your e-marketing methods isn't all that difficult.
Tools and advice for generating and retaining new customers
Develop your marketplace quickly and without technical constraints
It takes just five minutes to create your marketplace with Kreezalid. You manage users, product and/or service catalogs, orders and marketing functions on a single platform. You get a multilingual, 100% responsive, Google- and network-compatible site at low cost. This solution is certified RGPD compliant.
Create an online shopping site protected by Payfacile
Ogustine Franchise, the e-commerce solution for e-commerce service providers
Ogustine Franchise lets you order the services you offer via smartphones, tablets and other smart screens. It's easy to configure to suit your site and your services (childcare, household help, etc.).
Ranxplorer, the SEO measurement tool to boost your visits
Ranxplorer software gives you essential information for managing your traffic, keywords of interest to Google's robots, URL positioning, or even the progression in the number of visits. It's ideal for practicing SEO and ensuring that your cross-channel business is not penalized by search engines.
Visiblis supports marketers in SEO without the need for paid search.
It analyzes the semantic field and SEO power of your articles. Visiblis is a secret weapon for web copywriters, giving you the best chance of increasing your revenues through higher conversion rates.
Afineo, a PIM to control data quality and boost performance
This product information manager helps you collect and maintain quality data on your goods, or your prices, for example. Afineo streamlines your management methods to accelerate your time to market and gain in efficiency, a good method to use when you're looking to boost your sales on the Internet.
New Oxatis, Europe's leading e-commerce platform
You can boost your e-boutique's Internet sales by hiring the services of New Oxatis, the SaaS leader, which offers you personalized support. You can also use it to build customer loyalty, thanks to several of its 400 different management functions.
Advibe enhances your white-label affiliate network
The Advibe affiliation platform is one of the marketing tools aimed at e-commerce sites: the idea is to pay a commission to affiliates in exchange for recommendations on products in your range. It's a web strategy that contributed to Amazon's success in the 1990s.
Dropy, when selling on the Internet is more than just presenting your own products
To put an end to market place techniques, take the Dropy marketplace and establish yourself as the reference platform in your field. Market research shows that you need a wide range of offers to sell and build loyalty.
Your website can also partner with its competitors: you offer them visibility, and earn a commission on this type of online sale. Choose partners whose products don't interfere with your own e-business (for example, cosmetics sellers can partner with hairdressers, wedding planners, etc.).
Babbler, the link between you and the media
It's one of the marketing tools we don't often think about when we ask ourselves how to boost sales on the Internet, but it can be very useful for interacting with journalists and influencers in your sector. Babbler's interface enables you to energize a media community more effectively in both the short and long term.
Newsletter2Go, an anti-spam e-mailing solution
The idea behind Newsletter2Go is to encourage conversion from aggressive mailing techniques to responsible e-mailing. You won't increase your customers' average shopping basket by spamming: the tool helps you to be more strategic in your e-mailing. For those who are still wondering how to boost sales on the Internet, it's important to understand that e-business is about striking the right balance, and not driving customers away with aggressive practices.
iAdvize, a practical communication tool
Boosting your online sales is child's play!
When you've just set up your distance-selling platform, the question quickly arises: I've thought up an original web project, I've got a domain name, a multi-channel tool, I've created my store, but how do I create a competitive edge?
We've given you a few secrets and techniques you can use to gain a foothold on the online market.
Don't hesitate to come up with new ideas for your website: whether it's an in-depth redesign, or marketing operations for the Christmas holidays, short-term event offers and so on. Targeting an audience is no longer enough: expand your range, invest! Boost your online sales, and reap the rewards of your e-business...
Article translated from French