Tip • November 10, 2024
Give your mailings more impact
Emailing is a common practice in commercial prospecting. But what are the results? And how can you optimize it?
Definition Why use emailing Why can emailing be a real plus for your business? We tell you!
Tip Emailing software: 8 criteria to evaluate before choosing your solution How do you choose the right email software for your needs? Maximilian Modl, Chief Marketing Officer at Newsletter2Go, gives you his advice!
Tip Emailing tutorial: create a newsletter that works Making a newsletter is simple, but making a newsletter that performs well with good open rates, click-throughs and few unsubscribes is a real challenge.
Tip • November 10, 2024
Give your mailings more impact
Emailing is a common practice in commercial prospecting. But what are the results? And how can you optimize it?
Definition • November 10, 2024
How to make an emailing? Key steps and software
Want to get started with email marketing? We'll show you how in just a few steps!
Definition • November 10, 2024
Definition of email marketing
Discover email marketing to create fast, effective sales communication!
Tip • November 10, 2024
Which plugin should I use to create a WordPress newsletter?
Tip • November 10, 2024
Email automation: best practices
You often send out marketing emails. But are you getting the most out of them? Here are a few tips to help you do better.
Tip • November 10, 2024
Three tips to turn your bounces into opportunities!
When you launch an email campaign, a certain bounce rate is included in your results. What does it mean? How can you avoid them?
Tip • November 10, 2024
How can you improve your email campaigns?
Tip • October 23, 2024
Automated email to save time and spice up your communications
Automated emails are one of the most important and indispensable marketing levers for good communication with your customers. Discover our 10 examples of effective automated emails and the best practices to follow in 2022!
Tip • October 23, 2024
Improve the deliverability of your e-mails with these 10 best practices
How can you be sure that your prospects and customers are reading your e-mails? Are your e-mail marketing campaigns considered spam? Are your databases well organized? Check the deliverability of your mailings!
Tip • October 23, 2024
BtoB email campaigns: key figures and best practices
BtoB emailing is an essential part of prospecting and marketing automation: figures, best practices and tools for successful campaigns.
Tip • October 23, 2024
SMTP: how to avoid ending up in spam?
What do you need to know and do about the SMTP server used to send your e-mails to avoid them being considered as spam?
Tip • October 23, 2024
KPI emailing: 5 indicators for your marketing campaigns
Evaluate the effectiveness of your marketing campaigns, and take a look at the main emailing KPIs that every marketing manager should be monitoring!
Tip • June 21, 2024
10 Tips to Optimize Your Email Marketing Campaign for Higher Conversion Rates
Let's see how you can simply upgrade your email marketing campaign by optimizing it in just a few steps. The tools we recommand for you are going to prove themselves very valuable to you.
Tip • June 17, 2024
Our Top 9 Bulk Email Best Practices to Take Your Campaigns to The Next Level
We've brought to you 9 of the best bulk emailing practices to ensure your email marketing campaign's success! This will allow you to maximize your click-through rate and boost your conversion rates!
Software • June 12, 2024
Becoming the Best Email Marketers with 9 of the Finest ActiveCampaign Alternatives
Becoming the best email marketers is right at the tip of your fingers with 9 of the finest ActiveCampaign alternatives. Definition, benefits, pros and cons... By the end of this article, you'll be equipped to enhance your campaigns and optimize customer engagement!
Definition • June 4, 2024
What are the Different Marketing Communication Channels Your Company Should Use?
What are the different marketing communication channels and which ones to use for your company? Read this article to find out!
Definition • February 8, 2023
Boom ! Now you’ll know how to ensure email deliverability with 6 simple steps
Email deliverability refers to the ability of your emails to land in the proper inboxes. It's a metric that marketers use to assess the health of an email campaign. You need relevant and compelling content if you want to stand out from the crowd. These six techniques will assist you in increasing deliverability and avoiding spam filters.
Definition • November 18, 2022
7 tips to identify and improve email churn in your marketing campaign
The goal of email marketing is to generate new leads and convert them into customers. The email churn rate is the percentage of subscribers who stop reading your emails. Client retention programs can help you avoid or minimize customer attrition. We've compiled a list of our top seven tactics for preventing churn and increasing client retention.
Definition • November 17, 2022
Cleaning your email lists is a must and here are 9 tips to allow you to do it perfectly
Cleaning up your email list on a regular basis to remove bounced, unsubscribed, and unengaged addresses improves the effectiveness of your email marketing efforts. Here is a list of potential advantages and disadvantages.
Definition • November 16, 2022
B2C versus B2B? What are the differences and best practices?
A discussion of what email marketing is and its best practices, along with a comparison of B2C and B2B email marketing campaigns.