Email Marketing News, Articles, Software Programs, and Business Resources

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Why use emailing
Why can emailing be a real plus for your business? We tell you!

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Emailing software: 8 criteria to evaluate before choosing your solution
How do you choose the right email software for your needs? Maximilian Modl, Chief Marketing Officer at Newsletter2Go, gives you his advice!

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Emailing tutorial: create a newsletter that works
Making a newsletter is simple, but making a newsletter that performs well with good open rates, click-throughs and few unsubscribes is a real challenge.

Latest articles

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November 10, 2024

Give your mailings more impact
Emailing is a common practice in commercial prospecting. But what are the results? And how can you optimize it?

How to make an emailing? Key steps and software

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November 10, 2024

How to make an emailing? Key steps and software
Want to get started with email marketing? We'll show you how in just a few steps!

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November 10, 2024

Definition of email marketing
Discover email marketing to create fast, effective sales communication!

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November 10, 2024

Which plugin should I use to create a WordPress newsletter?

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November 10, 2024

Email automation: best practices
You often send out marketing emails. But are you getting the most out of them? Here are a few tips to help you do better.

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Becoming the Best Email Marketers with 9 of the Finest ActiveCampaign Alternatives

Three tips to turn your bounces into opportunities!

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November 10, 2024

Three tips to turn your bounces into opportunities!
When you launch an email campaign, a certain bounce rate is included in your results. What does it mean? How can you avoid them?

How can you improve your email campaigns?

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November 10, 2024

How can you improve your email campaigns?

Automated email to save time and spice up your communications

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October 23, 2024

Automated email to save time and spice up your communications
Automated emails are one of the most important and indispensable marketing levers for good communication with your customers. Discover our 10 examples of effective automated emails and the best practices to follow in 2022!

Improve the deliverability of your e-mails with these 10 best practices

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October 23, 2024

Improve the deliverability of your e-mails with these 10 best practices
How can you be sure that your prospects and customers are reading your e-mails? Are your e-mail marketing campaigns considered spam? Are your databases well organized? Check the deliverability of your mailings!

BtoB email campaigns: key figures and best practices

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October 23, 2024

BtoB email campaigns: key figures and best practices
BtoB emailing is an essential part of prospecting and marketing automation: figures, best practices and tools for successful campaigns.

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October 23, 2024

SMTP: how to avoid ending up in spam?
What do you need to know and do about the SMTP server used to send your e-mails to avoid them being considered as spam?

KPI emailing: 5 indicators for your marketing campaigns

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October 23, 2024

KPI emailing: 5 indicators for your marketing campaigns
Evaluate the effectiveness of your marketing campaigns, and take a look at the main emailing KPIs that every marketing manager should be monitoring!

10 Tips to Optimize Your Email Marketing Campaign for Higher Conversion Rates

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June 21, 2024

10 Tips to Optimize Your Email Marketing Campaign for Higher Conversion Rates
Let's see how you can simply upgrade your email marketing campaign by optimizing it in just a few steps. The tools we recommand for you are going to prove themselves very valuable to you.

Our Top 9 Bulk Email Best Practices to Take Your Campaigns to The Next Level

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June 17, 2024

Our Top 9 Bulk Email Best Practices to Take Your Campaigns to The Next Level
We've brought to you 9 of the best bulk emailing practices to ensure your email marketing campaign's success! This will allow you to maximize your click-through rate and boost your conversion rates!

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June 12, 2024

Becoming the Best Email Marketers with 9 of the Finest ActiveCampaign Alternatives
Becoming the best email marketers is right at the tip of your fingers with 9 of the finest ActiveCampaign alternatives. Definition, benefits, pros and cons... By the end of this article, you'll be equipped to enhance your campaigns and optimize customer engagement!

What are the Different Marketing Communication Channels Your Company Should Use?

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June 4, 2024

What are the Different Marketing Communication Channels Your Company Should Use?
What are the different marketing communication channels and which ones to use for your company? Read this article to find out!

Boom ! Now you’ll know how to ensure email deliverability with 6 simple steps

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February 8, 2023

Boom ! Now you’ll know how to ensure email deliverability with 6 simple steps
Email deliverability refers to the ability of your emails to land in the proper inboxes. It's a metric that marketers use to assess the health of an email campaign. You need relevant and compelling content if you want to stand out from the crowd. These six techniques will assist you in increasing deliverability and avoiding spam filters.

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