The 21 best emailing programs for creating high-performance, unforgettable campaigns
Emailing has become an essential tool for converting leads into customers and building long-term loyalty. More than just a simple communication channel, it's a formidable marketing tool when coupled with the right strategy.
Another important argument is that email is inexpensive, and can deliver excellent returns on investment. So, whether you're launching your business with little cash in your pocket, or need to streamline the costs of your marketing department, it's worth making the most of it.
To make your search and choice easier, we've selected 21 free and paid emailing software packages, some of which are French (cocorico!). 🐓
Comparison table of the best mailing tools
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ActiveTrail
ActiveTrail is a complete emailing and marketing automation software designed to create a powerful customer journey. Its new emailing editor lets you create professional, attractive emails, then send them to the right person thanks to advanced segmentation.
Automated scenarios make it easy to send campaigns to the right marketing channel based on the behavior of each contact.
ActiveTrail also supports :
- the creation of landing pages and forms,
- sending SMS campaigns,
- WhatsApp marketing,
- mobile push notifications.
Finally, ActiveTrail offers a 30-day free trial to test all its features. In addition, support is highly responsive and available in French via telephone, chat and email.
ActiveTrail
Brevo (ex Sendinblue)
Brevo (formerly Sendinblue) is a French email marketing software released in 2007. Having since evolved into a true marketing platform, it offers all the tools you need to make yourself visible, attract traffic and convert your visitors into customers. In short, unleash your full potential and grow your business!
With Brevo, you create professional marketing and transactional emails very simply, and personalize the customer journey every step of the way. Plus :
- A/B testing with machine learning to optimize your campaigns ;
- landing pages or Facebook ads to turn your visitors into customers.
Finally, there's a free version offering up to 300 emails/day, with unlimited contacts and chat included.
Brevo (ex Sendinblue)
ActiveCampaign
ActiveCampaign is more than an emailing platform. It helps companies create a memorable experience for their customers, to boost their growth, thanks in particular to automation.
It offers a wide range of tools for reaching your targets, developing relationships with your prospects, better converting them, and building loyalty by satisfying them.
More specifically, the software integrates email and newsletter creation functions, as well as :
- a CRM (with scoring system),
- as well as intelligent dashboards to monitor your performance and aim for continuous improvement.
ActiveCampaign
Benchmark Email
With its attractive pricing and free version allowing you to send 3,500 e-mails per month, Benchmark Email will appeal to organizations on a tight budget.
In terms of functionality, it includes all the essentials for developing high-performance marketing campaigns:
- email creation with templates,
- automation,
- landing pages, registration forms, etc.
Benchmark Email integrates with more than 300 applications, including Shopify, Zoho, Slack, SurveyMonkey and WooCommerce, to make your processes more fluid and efficient.
Benchmark Email
Digitaleo
Digitaleo is a made-in-Brittany platform specializing in local marketing and communication.
It helps companies make themselves visible online to the right people, i.e. potential customers who are geographically close to them. It is particularly well-suited to retail chains or networks that lack digital expertise.
In addition to emailing tools, it offers :
- functionalities dedicated to communication on social networks,
- a "presence management" module, designed to maximize your local visibility on search engines.
Digitaleo
eTarget
eTarget is the 100% French mailing software that offers a very attractive free version, allowing you to send up to 6,000 e-mails per month.
More specifically, the solution features an HTML editor that makes it easy to create professional, responsive and personalized messages. Then send them at the right time to your contact list, or distribute them on your social networks.
What's more, thanks to the statistics tool, you can track the performance of your campaigns and the reactions of your recipients in real time.
GetResponse
Looking for a comprehensive email marketing solution? Then GetResponse is for you.
It supports :
- importing contacts,
- creation of personalized fields,
- responsive email design,
- campaign management, etc.
But GetResponse is also powerful when it comes to scripting and integrating web marketing actions. For example, landing pages, pop-ups, forms and surveys can be produced.
What's more, with integrated webinar and chat tools, you can optimize communication with your audience anywhere, anytime.
Finally, the platform offers a free version for up to 500 contacts.
GetResponse
HubSpot
Inventor of inbound marketing, the strategy of attracting customers with quality content, HubSpot has created an all-in-one platform to apply and expand this method.
The aim? To centralize your data and provide you with all the marketing tools you need to exploit it intelligently.
These tools include functionalities linked to :
- marketing automation,
- landing pages, forms and CTAs.
But HubSpot also includes modules for SEO, blogging, social networking, web advertising and online chat.
The icing on the cake: HubSpot offers a whole range of free marketing tools.
Hub Marketing
Mailchimp
Mailchimp has evolved from an emailing pure player into a global marketing platform.
The goal? To help you grow your business by selling more, using a variety of levers.
Even if you're just starting out in marketing or sales, its many tools and support service are there to teach you as you go along how to build a business, make it grow, and evolve with you.
In terms of functionality, Mailchimp is a powerful tool, with features such as :
- A/B testing,
- creation wizard,
- customer journey automation,
- predictive segmentation,
- comparative reports, etc.
Mailchimp is also known for its free version (2,500 e-mails per month for 500 contacts).
MailChimp
MailerLite
MailerLite is a complete mailing tool designed to manage all your campaigns. It integrates all the features you need to create and distribute your newsletters:
- simplified creation,
- personalization,
- automation,
- creation of landing pages and subscription forms,
- integration of your online store,
- management of paid newsletter subscriptions, etc.
And the free version allows for 12,000 emails per month!
At the same time, MailerLite lets you build your own websites and blogs.
Last but not least, MailerLite's award-winning support service is available 24/7.
Mailerlite
Mailjet
Mailjet is the promise of creating attractive, responsive and professional-looking emails in just a few clicks. And to make the process even smoother, multiple users can collaborate in real time on your productions (suggesting modifications, for example).
At the same time, Mailjet offers features such as :
- personalization
- segmentation
- automation,
- A/B testing,
- email verification.
Finally, enjoy a free version (up to 6,000 emails/month) and 24/7 support.
Mailjet
Mailpro
Mailpro is a powerful, all-in-one marketing software package. With this tool, you can generate personalized emails from a library of 600 templates, send them to your segmented database, and then analyze your results in detail so you can move forward.
But Mailpro is also :
- CRM functionalities,
- SMS campaign management,
- and the creation of forms, customer surveys and quizzes.
What's more, with the software hosted on a private cloud in Switzerland, the publisher guarantees the security and confidentiality of your data.
Note: take advantage of 500 free e-mail credits to test the solution.
Mailpro
Moosend
Moosend's ambition? To make managing your email campaigns as simple as possible. However, the platform doesn't neglect the number and quality of features on offer:
- drag-and-drop newsletter editing,
- A/B testing,
- landing page and form creation, etc.
The software also proves robust in terms of marketing automation, thanks to predefined automation templates, numerous triggers (over 100) and the generation of visual workflows.
Finally, Moosend connects to a multitude of applications (WordPress, WooCommerce, Magento, HubSpot, etc.), without the need to generate a single line of code.
Moosend
Omnisend
Omnisend offers all the features you'd expect from a good newsletter software.
Easily create emails (templates, drag & drop, etc.), in which you can integrate dynamic discount codes. Thanks to marketing automation, you can define workflows for each stage of the customer journey, so you never miss an opportunity to generate additional sales. And to familiarize yourself with the solution, take advantage of a free version including 500 e-mails and 60 SMS/month, for 250 contacts.
The solution also supports the production and management of other conversion tools such as :
- SMS,
- landing pages
- forms
- pop-ups, etc.
Finally, benefit from award-winning customer support, available 24/7.
Omnisend
Revue
Revue stands out from the other tools in this comparison in terms of the way it works.
Published by Twitter, its aim is to build audience loyalty by sending out paid editorial newsletters. As such, it's perfectly suited to professionals who make a living from their writing, such as journalists, authors and other influencers.
All your audience has to do is subscribe directly via your Twitter page. You then manage your subscribers efficiently and schedule your emails. The solution integrates not only with WordPress, but also with Facebook and Instagram.
With the analytics tools, you have access to extensive data on your audience's engagement.
Salesforce Marketing Cloud
Marketing Cloud, from the renowned publisher Salesforce, is more than just an emailing solution. It's a powerful digital marketing platform for small and medium-sized businesses.
Overall, the software enables you to :
- manage your marketing actions across all channels (emailing, SEO, SEA, social networks, etc.),
- with maximum personalization of the customer journey and experience.
When it comes to emailing, our Email Studio tool meets these exacting standards:
- precise segmentation and targeting of your audience, thanks to Marketing Cloud's high capacity for exploiting customer data,
- message personalization,
- simplified email creation using configurable templates,
- automation of the email path.
All in all, you can work smarter and make sure you send the right message, to the right person, at the right time.
Marketing Cloud
Sarbacane
Sarbacane is a French emailing software solution, which has the particularity of supporting its customers in their strategy and use of the tool, so as to get the best out of it for their business. A bit like a consulting agency, the teams will study your market positioning, and help you put everything in place to achieve your objectives.
The platform's functionalities include :
- contact management,
- email designer
- automated email and SMS campaign creation,
- an advanced analysis tool.
Last but not least, you'll benefit from completely free support in French, as well as live training sessions.
Sarbacane
SendBlaster
SendBlaster is an open source software program that lets you easily create, plan and send email campaigns.
Thanks to its editor, you can design newsletters from A to Z, choosing blocks and colors. You can choose from over 230 templates, or code everything in HTML.
You can also manage your mailing lists by importing contacts from Outlook or a CSV file, and segment your list using multiple criteria and rules.
You can analyze your results by connecting Sendblaster to Google Analytics or using the integrated TrackReports tool.
SendBlaster
SendPulse
SendPulse is a powerful platform that goes beyond emailing.
With its newsletter service, edit aesthetically pleasing and professional emails in just a few clicks, then integrate them into a mailing flow using 360° automation functionalities. Thanks to a tagging system, you can organize and segment your contact list in the best possible way, so you can always send them a relevant marketing message. What's more, the tool offers a free version for up to 500 subscribers and 15,000 e-mails per month.
But SendPulse also offers :
- SMS text messaging,
- creation of landing pages, pop-ups, push notifications and chatbots (Instagram, Facebook, WhatsApp, etc.).
And if you're a training organization or school, know that the software supports the creation of online courses!
SendPulse
SendEthic
SendEthic is a complete marketing platform, including functionalities for :
- email and SMS sending,
- marketing automation,
- marketing database management,
- landing page editing.
But what sets SendEthic apart is its ethical orientation. Indeed, the solution is committed to fighting spam, protecting data, and provides features designed to limit the environmental impact of your e-mail campaigns. What's more, it's hosted in France and complies with the RGPD.
Finally, take advantage of premium support with experts available remotely, collaborative workshops, training, deliverability audits and even the possibility of delegating the management of your campaigns.
Sendethic
Zoho Campaigns
Zoho Campaigns is the emailing platform in the Zoho suite. With this software, you can easily create and personalize emails and marketing automation scenarios.
It integrates many interesting features, such as :
- dynamic content, allowing you to adapt certain parts of your emails to the target segment;
- autoresponders, i.e. the configuration of staggered mailings to maintain communication with your database in all circumstances.
And to align your marketing actions with your sales actions, Zoho Campaigns synchronizes perfectly with Zoho CRM.
A free version is available for up to 2,000 contacts and 6,000 emails/month.
Zoho Campaigns
How to choose your emailing software?
💡 Download our detailed comparison table now if you'd like to get more details and better compare the offers between them!
The main features
There are plenty of email marketing software packages on the market, both free and paid. Which one should you choose to equip your marketing team with?
The range of features on offer will be your No. 1 criterion. Valuable tools generally include :
- a sophisticated email editor,
- A/B testing for optimization,
- advanced dashboards to track campaign performance,
- automation,
- connectors with your other software,
- the ability to create landing pages and registration forms,
- a CRM to centralize all customer data.
Other criteria to consider
While the choice of functionalities takes precedence, there are other components to consider, starting with pricing. Clearly define your needs and budget in advance, so you can choose the tool that's right for your business, and that will provide you with the best return on investment. And if you're really short of cash at the moment, we've seen that there are some very interesting free packages available.
You should also ask yourself the following questions:
- What type of hosting? SaaS or On Premise? The first option is still the most widespread.
- Is the software easy to deploy, learn and use on a day-to-day basis?
- What level of support does the publisher provide? On this point, check whether you have :
- dedicated experts at your service,
- training courses to help you make the most of the tool's potential,
- high-quality support available in the event of a problem.
So, which software should you use for your e-mail campaigns?
As you may have noticed, creating professional emails and setting up automated email campaigns is almost child's play with these emailing software packages.
In just a few years, they've become platforms that empower your marketing actions throughout the customer journey. Now it's up to you!
Article translated from French
Currently Editorial Manager, Jennifer Montérémal joined the Appvizer team in 2019. Since then, she's been putting her expertise in web copywriting, copywriting and SEO optimization to work for the company, with her sights set on reader satisfaction 😀 !
Trained as a medievalist, Jennifer took a break from castles and manuscripts to discover her passion for content marketing. She took away from her studies the skills expected of a good copywriter: understanding and analyzing the subject, rendering the information, with a real mastery of the pen (without systematically resorting to a certain AI 🤫).
An anecdote about Jennifer? She distinguished herself at Appvizer with her karaoke skills and boundless knowledge of musical nanars 🎤.