The ultimate guide to the 13 best free mailing programs to boost your marketing in 2025
Email marketing is a privileged means of communicating with customers and prospects.
To send out your newsletters, the use of emailing software is essential. A simple tool to set up, newsletters can be used by small and large companies alike.
Whether for reasons of cost or simply to test out new software, you can take advantage of the free versions offered by most mailing platforms.
Find yours by discovering our comparison of the 13 best free mailing software packages in 2025.
Which is the best mailing software? Free vs. paid software comparison chart
In this comparison table, you'll find all the software discussed in this article. All prices have been updated to April 2024.
1 of 13
Active Trail
ActiveTrail is a multi-channel email marketing and automation platform, enabling companies to create a powerful customer journey and send tailored campaigns to the right channel based on the behavior of each contact.
With an easy-to-use interface, ActiveTrail offers features such as advanced contact segmentation, email personalization, marketing automation, multi-channel campaign management and detailed reporting on campaign performance.
Added bonus: ActiveTrail also provides real-time customer support via phone, chat and email, including webinars and live training sessions, as well as an online help center, to help customers get the most out of their experience on the platform.
French availability: yes ✅
The platform offers a multilingual user interface, including French, to meet the needs of French-speaking businesses and users.
Possible integrations: all popular CRMs on the market (Salesforce, HubSpot, SugarCRM, Zoho CRM...), social networks, Google Analytics, Paypal, WooCommerce, Shipify, instant messaging, web forms (Wufoo, Unbounce...).
💰 Prices for the paid version of Active Trail start from €8/month for 1 single user for 500 contacts.
Active Trail benefits
- Advanced marketing automation features to create personalized marketing paths based on prospect behavior and interactions,
- Highly responsive French-language support by phone, chat and email,
- An easy-to-use user interface for creating email marketing, SMS and social networking campaigns,
- Affordable rates for small and medium-sized businesses,
- A wide range of customizable email templates to help users quickly design attractive campaigns, powerful personalization tools.
Active Trail's drawbacks
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Performance reports are less detailed than some other email marketing tools.
Limitations of the free version
Active Trail does not offer a free version, but a 30-day free trial with no commitment and no credit card required. Paid plans depend on the number of contacts you have , and email dispatches are unlimited.
ActiveTrail
Sender
Sender is an email and SMS marketing platform designed to simplify the management of marketing campaigns. Sender makes marketing campaign management accessible, even for those who are not marketing experts, making communication and marketing easier for a wide range of users and businesses.
French availability: no ❌
Possible integrations: Sender integrates easily with platforms such as Zapier, WordPress/WooCommerce, PrestaShop and Shopify.
Sender benefits
Ease of use: Sender makes marketing campaign management accessible to everyone, thanks to an intuitive interface and integrated email and SMS marketing features.
Ideal for small businesses: With its free version offering up to 2,500 subscribers and 15,000 emails per month, plus email automation features, Sender is positioned as an advantageous solution for small businesses and beginners.
Segmentation and personalization: Allows advanced contact segmentation and message personalization, with an extension to SMS campaigns in the paid version.
Free version of Sender with no time limit: Sender offers a free version for life, ideal for small businesses and beginners. This version includes :
- Up to 2,500 subscribers and 15,000 emails per month.
- Email automation features.
- Sender branding on communications.
Sender's drawbacks
Despite its many assets, Sender has one notable drawback: the absence of a French translation. This can sometimes be a barrier for French-speaking users.
Limitations of the free version
The free version of Sender is particularly suited to small businesses and beginners. However, this version does have its limitations, including:
- Limited number of subscribers and emails: The free version allows up to 2,500 subscribers and 15,000 emails per month.
- Email automation: This feature is included, but may be limited compared with the options available in the paid versions.
- Sender branding: Communications sent via the free version carry the Sender brand, which may not be suitable for some companies wishing full personalization.
Note that Sender offers paid plans starting at €14.58/month, raising the monthly e-mail limit from 15,000 to 30,000.
Sender
MailChimp
A forerunner of its kind and a leader in email marketing, MailChimp is an American company that has carved out its market share with a comprehensive free offering that offers advanced features such as email personalization and a range of professional email templates.
French availability: yes ✅
Although Mailchimp is not a French platform, the user interface is available in French.
Possible integrations: Quickbooks Online, Shopify, Stripe, Yelp...
💰The "Essential" plan starts from €11.90/month for 5,000 emails sent per month.
Mailchimp advantages
- Many predefined templates to guide users in creating their first newsletter;
- Highly detailed statistics in the free version;
- The free version of Mailchimp offers integrations with basic third-party tools such as WordPress and Google Analytics;
- Mailing list segmentation using basic criteria such as location and activity;
- Market leader with a very good deliverability rate.
Mailchimp's drawbacks
- Mailchimp doesn't offer automatic emailing (automation) or SMS;
- Advanced email campaign reports are expensive.
Limitations of the free version
- Sending is limited to 2,000 emails per day, 10,000 emails per month and 2,000 contacts in total;
- No access to Mailchimp's personalized technical support; you have to make do with an online knowledge base;
- There is no possibility of personalizing e-mails, which may limit brand image.
MailChimp
Brevo (Ex-Sendinblue)
Brevo has grown rapidly to become one of the benchmarks in email marketing. The free offer is very attractive, and the paid versions offer good value for money. Its great advantage is its ergonomic interface, which is easy for beginners to learn. It offers a wide range of functions, including transactional SMS sending (paid version).
French availability: yes ✅
Brevo is a 100% French platform.
Possible integrations: numerous CMS (Wordpress, Prestashop, Drupal...) and offers an API.
💰Paying offers start at €19/month, which remains reasonable.
The benefits of Brevo
- Simple, intuitive interface in French, with wizards to guide you through the creation process;
- Contact automation and segmentation;
- Unlimited number of contacts in the free version;
- Ability to send 9,000 emails per month in the free version (but limited to 300 emails per day).
Disadvantages of Brevo
- Brevo can be costly for users with large e-mail volumes,
- Sendinblue users have to pay extra for access to personalized technical support.
Limitations of the free version
The statistics are fairly succinct; for more details, you'll need to opt for a subscription. The free version is limited to 300 e-mails per day (but the deferred sending function means you can still have an e-mail list of over 300, with the software automatically sending over several days).
The paid version also lets you create SMS campaigns and landing pages.
Brevo (ex Sendinblue)
Hubspot Marketing Hub
HubSpot needs no introduction! Hubspot offers a complete platform called Marketing Hub, free for up to 5 users, but limited to 2,000 emails sent per month.
With HubSpot Marketing Hub, businesses can create professional, targeted e-mails for their audience, segment their mailing list, track campaign performance and improve customer engagement. The platform also offers advanced automation features to simplify email management.
French availability: yes ✅
The platform offers a French-language user interface, as well as French-language customer support to help users resolve any issues they may encounter.
Possible integrations: Salesforce, Zapier, Eventbrite, Hubspot CRM, social networks...
💰The price of the paid version of HubSpot Marketing Hub varies according to the plan you choose and the number of contacts you wish to include in your mailing list. Plans start from €15 per month for Marketing Hub Starter, allowing the addition of up to 1,000 marketing contacts.
The benefits of HubSpot Marketing Hub
- A comprehensive free version for up to 2,000 contacts,
- Powerful segmentation tools to segment the mailing list and target recipients more precisely,
- Unsubscribe management and e-mail performance tracking,
- Basic automation features included free of charge for scheduling e-mailings,
- Free, high-quality customer support via chat and e-mail.
Marketing Hub's disadvantages
- Upgrading from Hub Starter can quickly drive up costs, especially if you don't need the rest of the Marketing Hub suite,
- The free version is limited in terms of e-mail personalization.
Limitations of the free version
Hubspot is one of the most comprehensive solutions on the market, but there are a number of drawbacks, such as the 2,000 contact limit, and limitations on automation features like workflows and advanced triggers.
In addition, the HubSpot brand is added at the end of e-mails sent with the free version.
Hub Marketing
Zoho Campaigns
Zoho Campaigns is a mailing platform that enables companies to create, send and track email campaigns quickly and efficiently. It offers a wide range of features such as the creation of personalized e-mail templates, e-mail automation, mailing list segmentation, subscriber management, A/B testing and performance analysis.
Companies can use Zoho Campaigns to improve customer engagement, increase conversion rates and strengthen their brand by creating targeted, relevant e-mails for their subscribers. The platform is also compatible with other Zoho applications, such as Zoho CRM, for easier customer relationship management.
French availability: yes ✅
The platform offers a French interface for users who wish to work in this language.
Possible integrations: Google Analytics, Eventbrite, Surveymonkey, Zapier, social networks.
💰The paid version starts from $6 per month for 500 contacts and allows unlimited e-mailing. Paid plans include advanced features such as marketing automation, online surveys and polls, personalized landing pages, advanced reporting and more. Prices increase according to the number of contacts and features included in each plan.
The benefits of Zoho Campaigns
- Intuitive, easy-to-use interface,
- Access to image libraries to create visually appealing, professional e-mails and newsletters,
- The ability to integrate registration forms with websites and social networks,
- 24/7 technical support to answer all your questions,
- SMS campaign support to reach your prospects on their cell phones
- Marketing scenarios" functionality to automate actions based on your contacts' behaviors, such as sending them an automatic reminder after a period of inactivity.
Disadvantages of Zoho Campaigns
- Some features are limited or not available in the free version, such as campaign automation or advanced e-mail template personalization,
- The Zoho Campaigns advertising banner is displayed in e-mails sent from the free version.
Limits of the free version
The number of contacts in the paid version is limited to 2,000, beyond which it is necessary to upgrade to a paid version. Advanced campaign automation features are not available, and e-mail templates are limited. Finally, advanced personalization is not possible.
Zoho Campaigns
GetResponse
GetResponse is an all-in-one mailing platform that lets you create email campaigns, landing pages, forms and surveys. It also offers features for contact management, segmentation, campaign automation and data analysis.
Among its benefits, GetResponse offers an intuitive email editor, predefined email templates, A/B testing, advanced marketing automation features, personalization and segmentation options, and excellent customer support.
French availability: yes ✅
The platform is available in several languages, including French.
Possible integrations: WordPress, Shopify, Salesforce, and many more.
💰GetResponse's paid version starts from €13.12/month for 1,000 contacts.
GetResponse benefits
- A wide choice of customizable email templates,
- Advanced features to automate campaigns, such as sending email sequences based on recipient behavior,
- Integrated webinar functionality for online events and presentations,
- Landing page editor to create responsive, high-quality landing pages,
- An audience engagement analysis tool to measure campaign performance and improve results.
The disadvantages of GetResponse
- The number of subscribers is limited for certain platform features,
- The free version includes GetResponse ads in the emails sent.
Limitations of the free version
The free version of GetResponse is limited to 500 contacts for 2,500 newsletters per month and 1 landing page. It does not offer access to advanced features such as campaign automation, advanced contact list segmentation, lead scoring and sales tunnel creation.
GetResponse
Moosend Campaign
Moosend offers a wide range of features, including A/B testing, landing page creation and email marketing automation. The platform also offers a range of advanced features for personalizing e-mails , automating workflows and tracking results in real time. It's all easy to use, with a block-based, drag-and-drop editor.
You can create several types of campaign with Moosend: regular campaigns, RSS campaigns (automated email marketing that uses RSS feeds to distribute regularly updated content to a contact list), repeatable HTML campaigns, A/B Split Test campaigns and automation campaigns.
French availability: yes, but the interface is simply translated into French.
Possible integrations: Salesforce, Magento and Shopify...
💰Moosend's pricing is based on the number of contacts in your mailing list. Prices start at $9 per month for up to 500 contacts, and increase with the number of contacts.
The benefits of Moodsend Campaign
- Creation of personalized opt-in forms to collect subscriber data,
- Segmentation of email lists according to any subscriber data,
- Customization of campaigns for different subscriber segments,
- Automation tools to create automated workflows for different scenarios, such as new subscriptions, cart abandonment and subscriber anniversaries,
- Pre-built, customizable workflow templates,
- Real-time campaign analytics for e-mail open rates on different devices and e-mail clients, performance by location, subscriptions, click-through rate (CTR) for multiple links in a single campaign, etc.
Disadvantages of Moodsend Campaign
- Some advanced features, such as A/B testing for e-mail marketing campaigns, are only available on higher-paying plans,
- The platform lacks native integration with certain tools, such as Facebook Ads or Google Ads.
Limitations of the free version
Moosend does not offer a free version, but a 30-day unlimited free trial, with no commitment and no credit card required.
Moosend
Mailjet
Mailjet is a French company that launched in 2010. Initially specialized in transactional emails, Mailjet also manages newsletters.
It offers a wide range of features, including e-mail personalization, A/B testing, contact list segmentation, unsubscribe management, transactional messaging functionality, detailed performance reports and inbound e-mail management.
Availability in French: yes ✅
Mailjet is a French platform.
Possible integrations: integrations with over 150 platforms such as WordPress, Salesforce, Shopify, Magento, Google Analytics, Zapier, etc.
💰"Essential" pricing starts from €14/month for 15,000 emails/month, 1 sub-account and no daily sending limit.
Mailjet advantages
- A comprehensive, intuitive newsletter template editor that lets you create professional designs without graphic design skills,
- No Mailjet logo at the bottom of emails,
- Comprehensive statistical reports,
- 20% discount for non-profit organizations,
- A collaborative tool, allowing multiple users to work together on the same campaign project, assigning tasks and sharing feedback,
- Automated workflows to send e-mails based on user actions, such as cart abandonment or unsubscription.
Mailjet's drawbacks
- Pay-as-you-go rates can be high for businesses requiring advanced features or high e-mail volumes.
Limitations of the free version
You can only send 200 e-mails per day and 6,000 per month, which is quite limited.
In addition, A/B testing is only available in the paid versions.
Generally speaking, the free features are fairly limited (for example, you can't edit your own forms in the free version).
Mailjet
Dolist
Dolist, expert in Data, E-mail and SMS Marketing for over 20 years, offers a complete range of services combining multi-platform consulting and high-performance marketing technologies such as omnichannel automation, e-mailing, SMS, Customer Data Platform and dataviz.
The company also specializes in deliverability and data security, providing tailor-made support in the design and deployment of your loyalty program.
Dolist offers advanced marketing technologies to optimize the performance of your digital campaigns: Email Responsive Builder, Omnichannel Marketing Automation, Transactional SMS, Monitoring...
French availability: yes ✅
Dolist is a French platform.
Possible integrations: Salesforce Marketing Cloud, Adobe Campaign, Microsoft Dynamics CRM, SugarCRM, Magento, WooCommerce, Shopify, PrestaShop...
💰Rates depend on each company's needs and projects. There is no clear information on a paid version above a certain price. Interested parties can request a quote on the Dolist website for a personalized estimate.
The benefits of Dolist
- The offer includes multi-platform consulting, enabling customers to choose the marketing platform that best suits their needs, from options such as Salesforce Marketing Cloud and Adobe Campaign,
- Omnichannel Marketing Automation technology to manage marketing campaigns across multiple communication channels (e-mail, SMS, social networks, etc.) from a single platform,
- A monitoring and ROI measurement tool to track marketing campaign performance in real time,
- Customized support, whatever tools they use.
Dolist's disadvantages
- Due to its many advanced features, Dolist may be more difficult to use for novice users or for companies with tighter budgets.
Limitations of the free version
Dolist does not offer a free version of its marketing services. All functionalities are accessible via paid offers, which vary according to needs and mailing volumes.
However, the company does offer a free demo of its platform to enable interested companies to discover the features before taking out a paid subscription.
Dolist
Sarbacane
Sarbacane is a cost-effective, easy-to-use emailing and SMS marketing solution developed in Northern France. It enables you to manage contacts, create attractive newsletters, send them without spam and accurately analyze results.
As the French market leader for 18 years, Sarbacane is an ergonomic solution that requires no technical skills, enabling any user to develop their business, build customer loyalty and rapidly increase sales.
Availability in French: yes ✅
Sarbacane is a French platform.
Possible integrations: Salesforce, Magento, PrestaShop, WooCommerce, Shopify and Zapier.
💰The price of the paid package depends on the number of subscribers and the features required. It's possible to subscribe to a monthly or annual offer, with sliding-scale rates depending on the length of the commitment. Rates start at €9 ex VAT per month for the basic package.
The advantages of Sarbacane
- A simple, intuitive interface,
- An anti-spam test function to optimize deliverability rates and prevent emails from being classified as spam,
- Precise tracking of campaign statistics,
- An intelligent database to efficiently manage contacts and segment them according to various criteria,
- A responsive customer service team available to answer any questions and help users get the most out of the platform.
Sarbacane's drawbacks
- The platform doesn't offer as many advanced features as some of its competitors,
- It includes advertising mentions in the emails it sends.
Limitations of the free version
The free version of Sarbacane is limited to sending 300 e-mails per month, which may not be enough for some companies with a large database. In addition, it does not allow access to certain advanced functions such as campaign automation or advanced contact segmentation.
Sarbacane
Omnisend
Omnisend is a free emailing platform specialized in e-commerce, for companies of all sizes. It allows you to create personalized e-mails and newsletters, by finely segmenting lists. Forms integrate easily with Facebook and other tools, including CRMs.
Omnisend offers a variety of features, including email automation, SMS campaigns, registration forms, surveys, rewards and loyalty programs. Users can also use the cart abandonment function to send e-mails to customers who have abandoned their shopping cart.
French availability: yes, but the interface is simply translated into French.
Possible integrations: numerous integrations with popular third-party applications such as Shopify, Magento and WooCommerce, CRM tools such as Salesforce and HubSpot, as well as messaging services such as Facebook Messenger and WhatsApp Business.
💰Omnisend offers a free trial version, but the paid version starts from $16 per month. Users can also opt for more advanced plans with additional features.
Omnisend benefits
- Creation of personalized customer paths based on behavior, purchase history and preferences,
- Precise contact segmentation,
- A library of pre-designed campaign templates for different scenarios, such as new subscribers, anniversaries or shopping cart abandonment,
- Advanced features for messaging channels such as SMS and Facebook Messenger, including automated abandoned cart recovery messages for SMS,
- A user-friendly, easy-to-use interface.
Disadvantages of Omnisend
- Personalization of e-mails may be limited in certain situations,
- The Omnisend logo is displayed in e-mails for the free version.
Limitations of the free version
The free version of Omnisend can manage up to 2,000 subscribers, sending 15,000 e-mails per month, as well as limited automation campaigns.
Advanced features such as unlimited automation workflows and detailed reporting are only available with paid plans.
Omnisend
MailerLite
MailerLite is one of the leaders in web-based email marketing, thanks to its easy-to-learn, albeit English-language, interface. Its innovative editor is intuitive and works with drag-and-drop blocks to build your newsletter. The tool offers marketing automation and a link to Google Analytics for tracking statistics.
MailerLite stands out for its ease of use, affordable pricing, compatibility with numerous third-party applications and responsive customer support. The platform also offers educational resources such as guides, webinars and an online academy to help users improve their email marketing skills.
French availability: yes ✅
The software is available in several languages: English, Arabic, Spanish, French, Italian, Russian...
Possible integrations: numerous tools, such as Shopify, WordPress, Zapier, Salesforce, HubSpot, etc.
💰MailerLite's paid plan starts from $10 per month, up to 1,000 contacts, all basic features + basic automation, limited to 12,000 e-mails per month.
MailerLite benefits
- Ability to create e-mail marketing campaigns and landing pages,
- E-mail marketing automation for cross-selling, follow-ups and abandoned cart recovery,
- Possibility of personalizing e-mails according to subscriber data,
- Advanced tracking features to monitor e-mail opens, clicks, unsubscribes and bounces.
MailerLite disadvantages
- Limited customization of subscription forms
- Newsletter templates may be limited in terms of customization.
Limitations of the free version
The free version's limited number of contacts allows storage of up to 1,000 contacts only. Users can only send 12,000 e-mails per month.
There is no A/B testing facility for the free version and limited technical support.
Mailerlite
FAQ: your questions about free mailing software answered
What are the best free mailing programs for small and medium-sized businesses?
- Mailchimp: offers a free plan for up to 2,000 subscribers and 10,000 mailings per month,
- Zoho Campaigns: offers a free plan for up to 12,000 e-mails per month,
- GetResponse: offers a free plan for up to 1,000 subscribers,
- Moosend: offers a free plan for up to 1,000 subscribers and an unlimited number of e-mails,
- TinyLetter: offers a free plan with an unlimited number of subscribers and e-mails.
Which mailing programs are the easiest and most intuitive to use?
Ease of use is subjective and depends on the user. It's advisable to test several options to find the one that best suits your needs and working style. But here are the ones best known for their ease of use:
- Mailchimp: known for its user-friendly interface and straightforward e-mail marketing campaign creation process.
- Hubspot Marketing Hub: offers an easy-to-use user interface and drag-and-drop functionality for e-mail creation.
- Moosend: features a user-friendly e-mail editor with drag-and-drop functionality for quick and easy e-mail creation.
- Zoho Campaigns: offers an intuitive user interface with pre-designed templates and drag-and-drop functionality for easy e-mail creation.
What are the key features you need in free mailing software?
- Newsletter creation and personalization,
- Subscriber list management, for efficient creation, import and management of contacts,
- The ability to send mass mailings to a list of contacts, with scheduling and segmentation options to improve the relevance of mailings,
- Reports and analyses to measure the performance of mailing campaigns, including open, click and conversion rates,
- Advanced personalization features to address specific messages to customer segments, based on their interests, location or purchase history,
- Marketing automation features to send automated e-mails based on specific actions, such as cart abandonment, birthdays, etc,
- Subscriber engagement tracking features to understand their behavior and level of interaction with emails sent.
What are the main limitations of free versions of mailing software?
- Limited number of contacts: free versions often have a limit on the number of contacts you can add to your subscriber list.
- Limited functionalities: free versions often offer a limited set of functionalities compared to paid versions.
- Advertising branding: the majority of free versions include advertising branding from the software publisher, which can damage the brand image of the user company.
- Limited technical support: technical support is often less developed in free versions, with longer response times or limited assistance.
- Volume limits: free versions may have limits on the number of emails sent per month or on the size of campaigns.
- Less personalization: free versions may limit email personalization possibilities or offer only predefined basic templates.
Article translated from French
Currently Editorial Manager, Jennifer Montérémal joined the Appvizer team in 2019. Since then, she's been putting her expertise in web copywriting, copywriting and SEO optimization to work for the company, with her sights set on reader satisfaction 😀 !
Trained as a medievalist, Jennifer took a break from castles and manuscripts to discover her passion for content marketing. She took away from her studies the skills expected of a good copywriter: understanding and analyzing the subject, rendering the information, with a real mastery of the pen (without systematically resorting to a certain AI 🤫).
An anecdote about Jennifer? She distinguished herself at Appvizer with her karaoke skills and boundless knowledge of musical nanars 🎤.