Optimize your emailing with 13 valuable alternatives to Mailjet
Email marketing remains a pillar of digital communication for companies. In this world, Mailjet has positioned itself as a benchmark solution, offering advanced functionality and ease of use.
However, the specific needs of each company may lead to the exploration of other options. This article presents a detailed comparison of the best alternatives to Mailjet, assessing their features, benefits and particularities.
Why use Mailjet?
Mailjet stands out for its ability to handle large volumes of email, while boasting an intuitive interface and advanced personalization tools.
Its strengths include :
- easy creation of newsletters
- effective audience segmentation,
- and detailed campaign analytics, enabling users to maximize the engagement and performance of their communications.
In addition, Mailjet offers robust integrationoptions with various platforms, reinforcing its versatility in different digital marketing ecosystems.
Finally, its reputation for reliability and compliance with data protection regulations (including the RGPD) makes it a preferred choice for many businesses, ensuring secure and compliant management of customer data.
Why look for an alternative to Mailjet?
Although Mailjet is comprehensive, some companies may be looking for specific features not covered, or for prices more suited to their budget.
They may also need advanced automationcapabilities, finer segmentation options or extended customer support.
Alternatives to Mailjet present a variety of options in terms of customization, integration with other tools and customer support, better meeting specific marketing needs and varied operational requirements.
But which one should you choose? We'll help you ⤵️
The 13 best alternatives to Mailjet
Comparison table of the best alternatives to Mailjet
1 of 10
 ActiveCampaign |  ActiveTrail |  Brevo (ex Sendinblue) |  GetResponse |  MailChimp |  Mailerlite |  Marketing 360 |  Moosend |  Sender |  Sendgrid |
|---|---|---|---|---|---|---|---|---|---|
| For all companies | For companies with more than 1 employees | For all companies | For all companies | For all companies | For all companies | For companies with more than 50 employees | For all companies | For companies with 1 to 50 employees | For all companies |
| See software | See software | See software | See software | See software | See software | See software | See software | See software | See software |
| Learn more about ActiveCampaign | Learn more about ActiveTrail | Learn more about Brevo (ex Sendinblue) | Learn more about GetResponse | Learn more about MailChimp | Learn more about Mailerlite | Learn more about Marketing 360 | Learn more about Moosend | Learn more about Sender | Learn more about Sendgrid |
ActiveCampaign
ActiveCampaign stands out in marketing automation and CRM. Perfectly suited to SMEs seeking personalized interaction with their customers, it offers detailed customer tracking and advanced segmentation functionalities, enabling a targeted and effective marketing approach.
ActiveCampaign excels in the creation of personalized customer journeys, facilitating the implementation of highly targeted and engaging email campaigns. In addition, it integrates advanced analysis tools, providing users with valuable insights for optimizing their marketing strategies.
Its ease of integration with other platforms reinforces its position as a solid choice for companies looking to synchronize their efforts to grow in the market and optimize their customer relationships.
To remember: 🌟 Better CRM integration than Mailjet, enriching user experience and customer data management.
ActiveCampaign
ActiveTrail
ActiveTrail stands out for its rich functionality and powerful automation tools. This platform is particularly appreciated by small and medium-sized businesses looking to create effective email campaigns without the technical complexities.
With ActiveTrail, you can create your emails in just a few clicks (using customizable templates), then schedule them to be sent to the segment of your choice. It also lets you set up automated scenarios: the software takes care of sending the right message, to the right person, at the right time, without any extra effort, via email, SMS, WhatsApp, push notifications or retargeting onsocial networks.
In addition to the features listed above, ActiveTrail appeals to small businesses with its highly responsive customer support (phone, chat and email) and its many features, such as setting up marketing campaigns on WhatsApp and mobile push notifications.
To remember: 🚀 Simplicity and efficiency for SMEs, with powerful marketing automation functions as well as available, responsive customer support via phone, email and chat.
ActiveTrail
Brevo
We love Brevo for its innovative approach to digital marketing, offering a multitude of services that encompass much more than classic emailing, including SMS management.
This flexibility in managing various communication channels makes Brevo a wise choice for companies looking to enrich their customer interactions.
Beyond email and SMS, Brevo integrates tools for creating attractive landing pages, marketing automation features and fine segmentation options for effective audience targeting.
This integrated multichannel strategy from Brevo helps build coherent, impactful marketing campaigns, promoting increased customer engagement and continuous improvement in marketing performance.
To remember : 📱 Versatility exploitable for multichannel communication, also associating with email and SMS.
Brevo (ex Sendinblue)
EmailOctopus
EmailOctopus is renowned for its excellent value for money, making it particularly attractive for smaller businesses. It provides robust functionality for campaign management and segmentation, supported by a clean, intuitive user interface.
In addition to these core features, EmailOctopus offers convenient integrations with other platforms, enabling easy synchronization ofcontact lists and improved campaign management.
Its ability to provide simple yet effective analyses of campaign performance makes it a valuable alternative for those looking to maximize the impact of their email marketing efforts, all at a very competitive cost.
To remember: 💸 The best choice for limited budgets, combining efficiency and affordability.
GetResponse
GetResponse is positioned as an all-in-one marketing solution, merging email marketing, webinars and landing page creation .
This diversity of functionalities, at varied and competitive price plans, makes it an ideal platform for companies aiming for an integrateddigital marketing strategy.
The software offers advanced automationtools and detailed segmentation options , enabling users to be targeted effectively. GetResponse's in-depth analytics are crucial for measuring engagement and fine-tuning campaigns.
What's more, its ability to integrate with other online services confirms its role as a flexible, comprehensive solution, suitable for any business configuration.
To remember: 📈 Ideal for an integrated marketing strategy, with excellent value for money in every plan.
GetResponse
Hubspot Emailing
Hubspot can also replace Mailjet with a complete digital marketing ecosystem, offering an integrated suite of tools for all aspects of online marketing, including A/B testing.
Its emailingfunction , in harmony with components such as CRM, content marketing and social network management, enables seamless customer data management and centralized analysis.
With its seamless integration, Hubspot offers advanced email personalization, automation and A/B testing services, making it easy to create targeted campaigns.
This set of tools makes Hubspot ideal for companies aiming for a coherent, integrated multi-channel digital marketingstrategy .
To remember: 🔗 Perfect integration into a global marketing ecosystem, optimal for a multi-channel strategy.
Mailchimp
Mailchimp, a major competitor to Mailjet, stands out for its ease of use and attractive designs.
Users particularly appreciate its customizable templates, which make it easy to create visually captivating emails.
The solution offers a wide range of features, including automation, advanced segmentation and detailed campaign analysis. These tools, combined with an intuitive interface, make Mailchimp ideal for content creators and SMEs wishing to optimize their email marketing without advanced technical skills.
Last but not least, the software's regular updates ensure that it's always up to date with the latest trends in digital marketing.
To remember: 🎨 An ideal software for creativity and simplicity, thanks to its distinctive design and user-friendliness, perfect for automation in SMB marketing.
MailChimp
Mailerlite
Mailerlite stands out in the email marketing landscape for its intuitive user interface and elegant, easy-to-use email creation tools.
The platform is particularly prized for its competitive pricing, making it affordable even for companies with the tightest budgets.
In addition to its ease of use, Mailerlite offers a variety of customizable email templates, automation features and effective segmentation options, enhancing the management of email campaigns.
What's more, Mailerlite offers excellent analytics features to help users track and optimize the performance of their campaigns. Combining simplicity, functional richness and affordability, this software proves a great option for beginners or professionals looking for a no-fuss solution.
To remember: ✨ Its low prices and its ability to make emails look pretty chic in just a few clicks.
Mailerlite
Mailgun
Mailgun is a Mailjet replacement designed primarily for developers, thanks to its powerful and flexible APIs.
It is especially suited to companies wishing to integrate emailing functionalities into complex applications or automated systems.
In addition to its technical integration capabilities, Mailgun includes advanced features such as detailed email tracking, bounce management and email address verification to improve deliverability.
These tools, combined with comprehensive documentation and top-quality technical support, make Mailgun particularly attractive to technical teams looking to customize and optimize their emailing strategies.
Its ability to handle large volumes of emails with great reliability also makes it a solid choice for medium to large companies.
To remember: 🔧 The preferred choice of developers for advanced technical integration and customizable emailing management.
Marketing 360
Marketing 360 is an all-in-one solution for digital marketing, offering a complete suite of tools covering all marketing needs, including emailing.
Its key strength lies in its ability to provide a 360° view of marketing campaigns and customer engagement, enabling users to gain a holistic understanding of their marketing initiatives.
In addition to emailing, Marketing 360 integrates features such as social media management, SEO and online advertising, ensuring seamless coordination between different marketing channels.
The platform is also renowned for its analytics and reportingtools, which help companies measure the effectiveness of their marketing strategies and make informed, data-driven decisions.
To remember: 🔄 Global solution offering a comprehensive, integrated view, ideal for effective multichannel marketing management.
Marketing 360
Moosend
Moosend is particularly appreciated for its advanced automation features, available at a very competitive price.
This platform adapts well to the needs of companies of all sizes, enabling even the smallest to benefit from sophisticated automation tools without a major financial investment.
Moosend offers a variety of predefined automation scenarios that make it easy to personalize and optimize email campaigns, increasing customer engagement and conversion.
In addition to automation, Moosend offers tools for precise segmentation, newsletter creation and performance analysis, enabling users to create targeted, effective campaigns while staying within their budget.
To remember: 🤖 Advanced automation at an affordable price, ideal for campaign personalization without big costs.
Moosend
Sender
Sender is an effective alternative to Mailjet in the field of email marketing, thanks to its specialization in sending personalized, high-performance emails on a large scale.
The software is designed to make email creation and management easy, even for users without advanced technical skills. With its advanced personalization features, it enables you to create targeted messages that captivate your audience.
The solution is complemented by real-time analysis tools, delivering detailed insights into mailing performance, recipient engagement and behavior. This information helps refine emailing strategies for greater effectiveness.
To remember 📊 A robust service for top-level performance and analytics, perfect for sending large-scale personalized emails.
Sender
SendGrid
SendGrid excels in email marketing with its robustness and ability to handle large volumes of emails. It's ideal for large enterprises.
The platform ensures high deliverability and exceptional performance, suitable for demanding transactional email campaigns. SendGrid features precise monthly tracking and advanced email performance analysis.
Its compatibility with other systems reinforces its value for companies looking to integrate email marketing with their other services and processes.
To remember 💪 Suitable for high volumes and large companies, with robust functionality for transactional emails.
Sendgrid
What can we learn from the alternatives to Mailjet?
In conclusion, each Mailjet alternative has its own specific strengths, tailored to different needs and company sizes.
Whether you're looking for deeper CRM integration, a more affordable solution or advanced automation features, there's a solution to suit every situation.
That's why it's essential to clearly define your email marketing needs in order to choose the tool most relevant to your strategy.
Article translated from French