Save time, boost sales... don't wait any longer to find your marketplace integrator!

In the face of increasing competitive pressure and the multiplication of marketplaces, selling effectively online is becoming an increasingly thorny exercise... and so time-consuming!

Don't panic, sell more, sell better, and save as much time as possible, thanks to a marketplace integrator.

OK, that's all well and good... but which one should you choose? Which features are best suited to your needs?

To help you, here are 7 marketplace feed integrators on the test bench.

See all software Feed management

Selection criteria

A marketplace integrator, also known as a marketplace flow manager, is software that structures your product data, with the aim of selling them across multiple marketplaces.

To be truly effective, this type of tool needs to include a number of features, including the ability to :

• communicate with a large number of marketplaces (even the most specialized), but also with other devices, in particular e-commerce platforms and PIMs;
• easily optimize product information to meet the specific requirements of different marketplaces;
• centralize and simplify inventory and order management;
• sell more strategically, thanks to reporting and dashboards, as well as features such as dynamic repricing and intelligent categorization.

But marketplace managers often go even further. Many of them also support your marketing activities, by offering to send your product feed to :

• Google Shopping,
• affiliate networks,
• price comparison sites,
• retargeting platforms,
• Ads platforms, etc.

All the marketplace integrators in our comparison address these issues. Discover these 7 champions without further ado 💪

Comparison table of the best marketplace feed managers

BeezUp

The software promise

BeezUp, one of the most popular marketplace managers on the market, helps you manage and send your items via over 2,000 networks.

These networks include marketplaces, price comparison sites and Google Shopping.

The advantages of BeezUp

• Wide choice of marketplaces. With this software, you can integrate your products into a very wide choice of marketplaces, from the most general (Amazon, AliExpress, Cdiscount, eBay, etc.) to the most sector-specific (1001Pharmacies, Bricomarché, Decathlon, etc.).
  
  
• Quality support. Support is the platform's strong point:
  • a project manager for onboarding,
  • an account manager to advise you on improving your performance,
  • support available in case of problems,
  • an easily accessible document database.
    
    
• Data structuring. With BeezUp, you can easily structure your item data so that its characteristics (required fields, price, etc.) are adapted to the specificities of each marketplace.
  
  
• Distribution rules. Set up your own distribution rules to intelligently select which products are sent to which marketplaces.
  
  
• Centralized order management. Centralize your order management in a single tool. Your product inventories are automatically synchronized.
  
  
• Track your performance. The tool provides dashboards and other statistics, updated in real time. This gives you greater visibility of your performance, so you can fine-tune your strategy accordingly.
  
  
• Integration. BeezUp integrates with numerous online store management solutions, including PrestaShop, WooCommerce and Magento. Thanks to the new REST V2.0 API, the tools communicate with each other in the finest detail.
  
  
• Marketing strategy support. Increase your online visibility by distributing your products via price comparison sites, affiliate networks and retargeting platforms.

Our opinion of BeezUp

We appreciate BeezUp's rich functionality for managing all your product data and ensuring their listing on marketplaces. All in a simple, well-informed way. And the tool goes even further, since its partners include affiliation agencies and price comparison services.

But where the solution particularly stands out is in the quality of the support offered to the customer: you are well guided in getting to grips with the tool and in exploiting its capabilities on a daily basis to ensure maximum performance.

BeezUP

SEE SOFTWARE

E-commerce Feed Management

Learn more about BeezUP

Canvassable

The software promise

Channable is the benchmark software for e-merchants who want to boost their visibility and sales in a centralized, efficient and intuitive way.

A true all-rounder, Channable is a SEA automation software coupled with a feed manager that also features a marketplace affiliation module enabling e-merchants to integrate their online store with the main marketplaces and optimize product catalogs and advertising campaigns.

The benefits of Channable

• Access to over 2,500 marketplaces and sales channels worldwide. The solution maximizes the online visibility of e-tailers by facilitating the marketing of their products and services on over 2,500 marketplaces, advertising platforms and price comparison sites.
• A powerful feed manager with intelligent categorization. It enables e-tailers of all sizes to import their catalogs into the tool and manage everything in one place, with the tool taking care of product listing and categorization.
• An intelligent SEA automation system that automatically generates targeted campaigns. The solution offers different ad formats for ultra-precise targeting: Responsive Ads (RSA), Dynamic Ads (DSA), Search and Performance Max campaigns.
• Integrated real-time analytics. The solution enables you to make informed decisions via up-to-date, analyzed data that comes directly from the performance of your ads and product catalog.

Our opinion of Channable

Channable is an excellent marketplace integrator for e-tailers who want to boost their visibility and sales simply and with support.

In addition to its wealth of functions, we particularly appreciate its multilingual technical support and the many resources available free of charge to help users use the software: practical advice, white papers, comprehensive customer case studies, the latest trends in e-commerce and digital marketing, etc.

Channable

+200 reviews

SEE SOFTWARE

Innovative E-commerce Management for Marketing Success

Learn more about Channable

Channel Pilot

The promise of the software

Channel Pilot is also one of the most comprehensive marketplace integrators, as it enables you to distribute and/or sell your products on a variety of channels other than marketplaces.

It therefore addresses a wide range of needs, and is suitable for different types of business.

Channel Pilot benefits

• Connection to over 50 marketplaces. The software enables you to bidirectionally connect your product flow to over 50 marketplaces worldwide. These connections are regularly updated by the editor to incorporate changes in marketplace conditions.
  
  
• Dynamic repricing. Channel Pilot includes a dynamic repricing tool, as well as a market price analysis tool. This enables you to apply the right prices to differentiate yourself from the competition, while preserving your margins.
  
  
• Performance strategy. With Channel Pilot, you benefit from data updated in real time with the aim of better steering your online sales and improving your performance. For example, you can
  • Create black or white lists to exclude low-margin products,
  • give priority to your best-selling products, etc.
    
    
• Optimize product data. All product information is centralized within the solution. All you have to do is correct and optimize it according to the constraints of each channel, to not only add value, but also better target your offer.
  
  
• Wide choice of networks. Channel Pilot isn't just about the marketplace! You can also list your products on over 2,000 networks worldwide, including retargeting platforms, affiliate networks and price comparison sites.

Our opinion of Channel Pilot

Like BeezUp, Channel Pilot proves to be a very complete and powerful solution. More than just a marketplace integrator, it is a product flow manager communicating with multiple sales and marketing channels.

On the marketplace side, it has all the expected functionalities, particularly in terms of structuring product information. The little extra? Powerful, strategy-oriented tools to refine your tactics and boost sales.

Iziflux

The software promise

Unlike other solutions, Iziflux remains focused on marketplaces and online comparisons. As a result, it remains simple to use and highly operational, with the aim of simplifying marketplace content management and increasing sales.

With a price range from €49 excl. tax/month to €169 excl. tax/month, it targets different company sizes, from small and medium-sized e-tailers to larger organizations with a large catalog.

Iziflux benefits

• Compatibility with numerous marketplaces. Iziflux is compatible with over 70 marketplaces, from the generalist (Amazon, eBay, Cdiscount, etc.) to the more specialized (Mano Mano, Truffaut, Go Sport, etc.).
  
  
• Product data optimization. Easily optimize your product data to conform to different marketplaces. You can also set up automatic rules to simplify catalog management and distribution.
  
  
• Pricing strategy. With Iziprice, you can monitor your competitors' prices and adjust your own accordingly. The software then suggests areas for improvement, which you may or may not follow.
  
  
• Fine-tuned category management. Thanks to IziKeywords, and the finer categorization of your items, you can promote their indexing (and therefore their sale).
  
  
• Easy order management. The flow management solution includes a unique dashboard, enabling you to easily manage all your orders placed on all your marketplaces. Your inventory is automatically synchronized.
  
  
• Reports and statistics. Detailed, visually presented statistics give you an at-a-glance overview of your performance and profitability, so you can improve.
  
  
• Easy to use. The software features a simple, easy-to-understand interface.
  
  
• Free trial. Take advantage of a free, no-obligation 60-day trial.

Our opinion of Iziflux

When it comes to integrating product feeds into marketplaces, Iziflux gets straight to the point... and we like that! While the tool doesn't handle everything from retargeting to affiliation, it's nonetheless packed with features to support your marketplace strategy.

What's more, it's more affordable than some of its competitors. This means that smaller e-tailers can benefit from the advantages of this type of solution.

Iziflux

SEE SOFTWARE

Optimize E-commerce Sales with Advanced Channel Management

Learn more about Iziflux

Lengow

The software promise

Lengow is one of the best-known marketplace feed integrators. It connects with 1,600 distributors worldwide, including, in addition to marketplaces, affiliation agencies, social networks and display and retargeting platforms.

What we have here is a powerful tool that meets the needs of high-stakes companies in terms of promoting their product catalogs. It targets both marketing teams and e-commerce managers.

The advantages of Lengow

• Multiple distribution channels. As we said, Lengow offers over 1,600 distribution channels. On the marketplaces side, you'll find all the generalist or specialist platforms in which you want to distribute your products. And find them more easily with the Marketplace Finder!
  
  
• Multiple integrations. Simplify the distribution of your product catalog: Lengow integrates with the leading e-commerce management software (Shopify, Magento, etc.) and PIM software (Akeneo, Pimcore, etc.) on the market.
  
  
• High degree of automation. The tool automates a wide range of operations, enabling you to develop your business to the full:
  • duplication of marketing channel settings,
  • optimization of flows according to the performance of your products,
  • product catalog segmentation,
  • A/B testing of Google Shopping ads, etc.
    
    
• Product data enhancement. Import your product data into Lengow in just a few clicks, and add value according to your chosen distribution channels (categorization, pricing, language, currency, etc.).
  
  
• Simplified order management. Manage your orders centrally, regardless of which platform they come from, and save precious time in managing your supply chain.
  
  
• Fulfillment management. Would you like your marketplaces to handle the dispatch of your orders themselves? Take advantage of fulfillment services from Amazon, Mano Mano and Cdiscount.
  
  
• Strategic performance. The INSIGHTS tool guides you in adopting the best strategy, in an automated way. Get business recommendations and intelligently segment your items.
  
  
• Marketing offer. In addition to the Marketplace Offer, Lengow has a Marketing Offer, designed to further develop your online visibility (Google Shopping, social networks, retargeting, affiliation, etc.).

Our opinion of Lengow

Lengow is a powerful and comprehensive tool for deploying efficient distribution and marketing tactics. The result: time savings thanks to numerous automations, and boosted sales!

Note: depending on your needs, you can subscribe to the Marketplace Offer only, without the Marketing Offer.

Lengow

103 reviews

SEE SOFTWARE

Optimize E-commerce with Multichannel Automation

Learn more about Lengow

Medialeads

The software promise

Medialeads has been an expert in the development of customized B2B and B2C marketplaces for over 10 years. Featuring a wealth of functionalities and a dedicated account manager who offers full project support, Medialeads enables you to deploy a platform perfectly adapted to your market needs.

A true turnkey solution, Medialeads is 100% customizable, modular (integration of feeds, payments, specific modules, etc.) and easy to use. You can integrate all the functionalities you need into your marketplace, with optimal delivery times.

The benefits of Medialeads

• A wealth of functions. You create and manage your marketplace, integrating all the modules you need to run it efficiently:
  • quote management,
  • real-time order management,
  • API to export your data to an ERP system,
  • transport and carrier management,
  • natural referencing,
  • e-commerce statistics tool for comprehensive reporting,
  • messaging for communication between sellers and customers, etc.
    
    
• Ultra-complete support. A dynamic team is on hand to support you at every stage of your project (indexing, implementation, structuring, etc.). An account manager is also on hand to assist you, even after you've gone live.
  
  
• A modular solution. There's no limit to the number of modules you can add, at a controlled cost - ideal for small and medium-sized businesses. You benefit from low operating costs and high-availability servers.
  
  
• Rapid deployment. Rapid deployment within tight deadlines to test your market and get up and running quickly.
  
  
• A training organization. The solution is Qualiopi-certified for training purposes, enabling you to benefit from additional funding to train your teams.
  
  
• Integrated "Elastic Search" or "Algolia" technology. You benefit from a powerful search engine for indexing and searching your data.

Our opinion of Medialeads

Medialeads is unquestionably a benchmark marketplace creation software. Highly comprehensive and ultra-modular, it can be adapted to all business structures, thanks to its tailor-made, controlled cost.

We particularly appreciate its rich functionality, enabling users to create a truly turnkey solution, as well as its ultra-reactive and available technical support.

Sellermania

The software promise

Sellermania's feed manager includes all the features you need to integrate and sell your products on marketplaces... and to do it well.

The solution targets :

• SMEs looking to save time by automating their various operations,
• large companies looking for enhanced performance, thanks to features such as dynamic repricing.

Sellermania's advantages

• Extensive network of partners. Sellermania integrates with a vast choice of marketplaces, from the largest (Amazon, Cdiscount, Fnac, Darty, etc.) to the most specialized (Doctipharma, Animalis, Maisons du Monde, etc.).
  
  
• Dynamic repricing. The software features a powerful repricing technology: Market First. It monitors the behavior of your competitors in terms of pricing, so that you can adjust yours in real time, in line with your strategy.
  
  
• Stock synchronization between marketplaces. As soon as a sale is made on one marketplace, stock is automatically adjusted on all the others in real time.
  
  
• Simplified order management. Sellermania centralizes and simplifies your end-to-end order management (printing invoices, sending confirmation emails, etc.). Stocks on all your marketplaces are automatically and rapidly updated.
  
  
• Fulfillment management. Would you like Amazon and Cdiscount to manage the dispatch of your orders for you? The solution integrates with FBA (Fulfillment By Amazon) and FBO (Fulfillment By Octopia).
  
  
• Increase your visibility. The software doesn't just communicate with marketplaces. You can also send your product feed to social networks, price comparison sites and retargeting platforms.
  
  
• Use with or without a website. If you have a website, Sellermania synchronizes with Prestashop, Magento or other platforms via APIs. Otherwise, use the tool as a multi-marketplace sales center.
  
  
• Optimum support. Benefit from optimum support and teams who listen to your needs. Support is available every day, even at weekends.

Our opinion of Sellermania

Sellermania is the perfect solution for your marketplace sales requirements. The software is designed to simplify your task and avoid time-consuming operations, thanks to its high degree of automation and real-time multi-marketplace synchronization.

But it also enables you to sell better, thanks in particular to its dynamic and intelligent repricing tool, one of the most powerful on the market.

Sellermania

16 reviews

SEE SOFTWARE

Advanced Online Retail Management Software

Learn more about Sellermania

See all software Feed management

How do you choose your marketplace integrator?

To select the right marketplace integrator, start by questioning your needs. As we've seen, some solutions go quite far in terms of functionality, supporting your marketing strategies or integrating fulfillment, for example. So take the time to compare all the offers in the light of your own requirements.

Of course, the extent of the partner network also comes into the equation.

• Does the software integrate with the marketplaces you wish to sell to?
• With retargeting, affiliation or Ads platforms?
• With your e-commerce software? If not, does it have an API?

Of course, you should also take a look at the pricing, to ensure you get the best possible return on investment from the tool. Most suppliers don't display their prices directly. You'll need to ask for a quote, then compare them carefully.

Last but not least, a marketplace integrator is a powerful, feature-rich tool... and one that can be difficult to get to grips with for even the most inexperienced. We advise you to consider the quality of the support provided, when deploying the solution, in the event of problems or even to fine-tune your strategy. Choose an editor who is available and willing to listen.

Armed with this advice, all that's left for you to do is shop around, take advantage of the robustness of these solutions... and watch your online sales take off!