Marketplaces: undeniable advantages for growing your business
There are many reasons why you might decide to sell on marketplaces. Are you looking for a new distribution channel or a new source of sales? These platforms are made for you. Get started!
Bringing buyers and sellers together via third-party sites like marketplaces has many advantages. Here are 4 good reasons to export your product catalog to marketplaces. You'll also find all our articles and tips on using feed management.
A trusted third party
Marketplaces are platforms that guarantee payment for the seller and delivery for the buyer. This creates a climate of trust during transactions. What's more, this type of site has high security standards, which reassures Internet users when making purchases. You'll never be able to compete with the brand image and reputation of marketplaces, so you might as well take advantage of their popularity to boost your performance!
Fees known in advance
On a marketplace, you know what you're going to pay! This means you're guaranteed to pay a commission on products sold. No nasty surprises at the end of the month. What's more, the principle is simple: you only pay if you sell. It's a win-win strategy!
High visibility
Marketplaces benefit from high visibility on Google, and therefore high traffic. By selling on this type of platform, you're sure to reach a wider target than on your e-commerce site. It's a fact that marketplaces have much higher communication and marketing budgets than your own. Take advantage of their visibility by showcasing your products via a feed management software like Iziflux. What's more, if you sell products that stand out from the competition or are positioned in a niche market, you have every chance of succeeding online!
A complementary sales channel
Marketplaces can be generalists or specialists. Depending on your distribution policy, you can choose to sell your products on marketplaces with a wide assortment, or on a platform positioned in a niche sector. In either case, you'll gain an additional distribution channel and a source of sales not to be overlooked.
Read articles by the same author:
- How marketplaces work in just 5 minutes
- Save time and money on marketplaces with Iziflux!
- 4 best practices to boost performance on marketplaces
Article translated from French