E-merchants, boost your performance with the top 5 product flow managers
Every year, sales generated on marketplaces explode. Enough to delight all e-tailers in search of growth!
But as marketplaces and business opportunities multiply, management becomes more complicated and competition intensifies.
Fortunately, a magical piece of software has appeared to support you in these arduous operations: the famous Product Flow Manager.
Its superpowers? Not only does it save you precious time in managing your sales on marketplaces, but it also supports your acquisition strategy.
How can you benefit from this little marvel? By choosing the ideal tool, thanks to our comparison of the 5 best product flow managers.
What is a product flow manager?
A product flow manager is a software tool that enables you not only to export your catalog to the various marketplaces, but also to structure your product data easily so that it is adapted to each channel.
This is why it's also referred to as :
- marketplace flow manager,
- marketplace integrator.
These tools then automate the entire ordering process: preparation, dispatch, communication with customers, stock synchronization, and so on.
But the power of these solutions goes beyond this, as they also prove to be real strategic devices. Selling on marketplaces is easy, but selling intelligently is even better.
That's why most of them integrate features that, among other things, enable you to:
- determine the best prices to position you against competitors, while preserving your profitability;
- choose the most appropriate channels;
- identify the best products to push through these channels.
Finally, product flow management isn't just about the marketplace. It's also about increasing your online visibility and your acquisition rate, by distributing your offer to :
- price comparison sites,
- retargeting platforms
- affiliate networks,
- Ads platforms, etc.
👉 The software products in our comparison have been selected because they largely cover the various needs set out above.
Comparison table of the best product feed managers
1 of 4
 BeezUP |  Lengow |  Sellermania |  shoppingfeed |
|---|---|---|---|
| For companies with 1 to 5000 employees | For all companies | For companies with 1 to 250 employees | For all companies |
| See software | See software | See software | See software |
| Learn more about BeezUP | Learn more about Lengow | Learn more about Sellermania | Learn more about shoppingfeed |
BeezUP
The software's promise
BeezUP is undoubtedly one of the best-known product flow managers.
Thanks to its functional coverage, but also to the large number of channels with which it connects, it addresses the needs of many users:
- all types of e-tailers, even those just starting out ;
- marketing teams of larger companies, who need to promote large product catalogs.
The benefits of BeezUP
- Multiple sales and distribution channels. The software communicates with over 2,000 channels worldwide, including :
- marketplaces (Amazon, Cdiscount, AliExpress, etc.),
- price comparison sites (123comparer, Beauté test, etc.),
- affiliate networks (Affilae, Effilation, etc.),
- Product Ads (Facebook, Google Shopping, Instagram, etc.),
- retargeting (Criteo, AdRoll, etc.).
- Optimum support. One of BeezUP's key strengths? Support. The publisher offers documentation, high-performance support and, above all, 7-step onboarding to help you optimize your business.
- E-commerce multi-management. With BeezUP, you can manage as many online stores as you like, and switch easily from one to another.
- Wide functional coverage. The solution includes all the features you'd expect from a good e-commerce workflow management tool:
- structuring and customization of data according to the specificities of each channel (title, price, fields, etc.),
- implementation of personalized distribution rules,
- simple catalog import,
- automated depublication to ensure maximum profitability,
- centralized order management,
- stock synchronization, etc.
- Analytical performance. With dashboards, statistics and decision-making tools, you can make informed choices about your sales and digital marketing strategy.
- Enhanced collaboration. Easily share access to your store with your internal staff, as well as external partners.
Our opinion of BeezUP
BeezUP is a truly comprehensive tool, thanks to its many distribution channels and marketing tools.
But above all, we appreciate the quality of its support, in particular the premium onboarding option, which helps you step by step to discover the software and improve its use.
BeezUP
ChannelPilot
The software promise
ChannelPilot is also a comprehensive flow management solution that does more than just optimize sales. In fact, it supports companies' multi-channel marketing strategies (affiliation, retargeting, etc.).
In this sense, it is equally suited to structures of all kinds.
ChannelPilot benefits
- An extensive network. ChannelPilot connects to thousands of networks. Specifically :
- price comparison sites (leGuide.com, PriceRunner, etc.),
- Google Shopping and CSS,
- marketplaces (Amazon, eBay, Cdiscount, Darty, etc.),
- social networks (Facebook, Instagram, YouTube, TikTok, etc.),
- affiliation and retargeting networks (Criteo, Awin, etc.),
- third-party solutions to optimize your product flows.
- Numerous modules. The solution includes numerous modules in a single interface, for fine-tuned management of your product flows:
- automated flow management,
- dynamic data to adapt to the specific features of each channel,
- optimization of product listings,
- updated connections to merchant sites to respond to changing conditions,
- performance monitoring with customized KPIs and alert systems,
- creation of black and white lists to automatically exclude products that do not generate sufficient margin, etc.
- In-depth analysis. ChannelPilot puts the emphasis on analysis, particularly with regard to pricing, to stay in line with the market. You therefore benefit from real-time visibility of what your competitors are doing (prices, product availability, etc.). A warning system alerts you if certain thresholds are not reached or are exceeded.
- Dynamic repricing. Automate your pricing management to the maximum, so you can always offer the most appropriate price to each e-commerce site, and thus guarantee both your profitability and your competitiveness.
- Integration. Gain time and fluidity in managing your product data, as the software connects to the most common PIM tools (Akeneo, PimCore, etc.).
Our opinion of ChannelPilot
ChannelPilot is a powerful tool for optimizing product flow management.
Particularly noteworthy are its advanced analysis functions. Thanks to this asset, you can remain competitive and strategic in the face of market demands and pressure from your competitors.
Lengow
The promise of software
Lengow is also one of the most popular marketplace integrators. And with good reason, as it addresses a wide range of needs and use cases: sales on marketplaces, Product Ads, product content syndication, web-to-store, and more.
A perfect tool, therefore, for different types of organization (distributors, key accounts, agencies, etc.).
The benefits of Lengow
- Advanced management of marketplaces. With Lengow, you can integrate and customize your product data (prices, presentation sheets, promotions, etc.) in just a few clicks, to match the specific features of all the marketplaces in which you wish to distribute them. Even internationally, since the software manages languages and currencies.
- Data enrichment. Make the most of :
- your own data (CPCs, indicators, information gathered by your analytics, etc.) to adjust your strategy, choose the right prices and the most appropriate channels;
- your customers' data: displaying photos from Instagram, integrating customer reviews into your ads, excluding low-rated offers from pay-per-click channels, etc.
- competitor data, to refine your distribution process or pricing.
- Offline and web-to-store sales management. The software also supports professionals with physical stores, by integrating associated information (stock, prices, etc.) into your catalog.
- Integrations. The tool connects with a number of third-party solutions, including bidding, emailing, marketing and analytics software. You benefit from seamless, global management of your entire e-commerce activity.
- Support for fulfillment. The software supports companies wishing to use shipping services from marketplaces:
- Amazon Fulfillment,
- Cdiscount Fulfillment,
- Mano Fulfillment,
- and Zalando Fulfillment Service.
This way, you don't have to worry about all the logistics, and can concentrate on developing your business.
- Recommendation management. Thanks to the INSIGHTS module, you can obtain recommendations on where to sell your products according to their type, and at what price.
Our opinion of Lengow
When it comes to selling on marketplaces and processing your product data, Lengow is a real winner! It enables you to distribute your offer everywhere, even abroad, and takes into account your physical network.
All in the most intelligent way possible, thanks to its INSIGHTS tool, a new feature that ensures you gain proactivity in your strategy by taking into account everything that's happening elsewhere on the web.
Lengow
Sellermania
The software promise
Sellermania's marketplaces manager enables you to send your product flows to various marketplaces, as well as to price comparison sites, retargeting platforms and social networks.
This makes it ideal for :
- large companies looking to fine-tune their strategy, particularly in terms of pricing ;
- smaller companies, such as SMEs, who want to save time and automate their catalog and inventory management as far as possible.
The advantages of Sellermania
- A repricing tool. Sellermania includes an intelligent, high-performance repricing tool: Market First. Its strength? Automatically propose the most appropriate prices in real time, so you can remain competitive while preserving your margins.
- Order and stock management. Save precious time managing your orders thanks to :
- automatic order acceptance,
- invoice printing with VAT,
- automatic dispatch of order confirmation e-mails to your customers,
- real-time stock synchronization,
- automation of Amazon multisite sales, etc.
- Customized product flows. With this product flow manager, you can easily send your references to the various marketplaces, and always in a structured and adapted way (categories, formats, etc.).
- Integration with FBA and FBC. If you want the marketplaces to handle the storage and shipment of your products themselves, Sellermania offers integration with :
- Fulfillment By Amazon, or Expédié par Amazon,
- Fulfillment By Octopia, or Expédié par Octopia (Cdiscount).
- Integration with your other tools. Export your product catalogs in just a few clicks, whether you're using Prestashop, Magento or other tools such as PIM, in-house solutions, databases, etc.
- Duplicate file management. With the Smart Chain feature, you can reference your products on all duplicate listings on marketplaces (same product for different EAN codes) and "chain" them together to facilitate order and stock management.
- Advanced analysis. The solution includes analysis tools so you can keep an eye on your performance and fine-tune your distribution and pricing strategy.
Our opinion of Sellermania
Sellermania is a particularly effective product flow manager for the marketplace.
Its greatest asset is its repricing tool, but also its ability to synchronize inventory between marketplaces. In short, Sellermania is designed to save you time and increase your performance and productivity.
Sellermania
Shoppingfeed
The promise of the software
The Shoppingfeed product flow manager plays both the marketplace and acquisition card.
It supports the distribution of your catalog on the various marketplaces, as well as increasing the visibility of your online offering.
The benefits of Shoppingfeed
- Automated product data management. With Shoppingfeed, you're in complete control of your product data. They are managed by a system of automatic rules designed to personalize them according to the chosen channel.
- Order management. The software simplifies order processing (preparation, invoicing, dispatch, tracking, etc.). Your stocks are automatically updated.
- Increased online visibility. Shoppingfeed optimizes your marketing campaigns and helps you increase your acquisition rate. It supports your strategies:
- social Ads,
- web-to-store,
- product Ads,
- affiliation,
- retargeting.
- Analysis tools. The solution includes advanced analysis tools to track your performance. You benefit from :
- comparison reports to compare your products, categories, etc.
- tracking of your return on investment,
- increased visibility on your top products, on the distribution of your offer through each channel, etc.
- Access management. Easily share access to your internal staff and external partners, in line with your security requirements.
- Support. The Shoppingfeed teams will support you in your marketing and acquisition strategy, in improving your productivity, and so on.
Our opinion of Shoppingfeed
While Shoppingfeed is very good on the marketplace side, we particularly appreciate its acquisition functionalities. All of this is crowned by optimal support, with the aim of increasing your competitiveness and online visibility even further.
shoppingfeed
How to choose your product flow manager?
Choosing the right product flow manager is not a trivial matter, since it can help you increase your sales while saving you a lot of energy.
Your first questions will revolve around the features you need. Even if the software presented is all very complete, some services are more developed.
- What degree of flow customization is offered?
- What integrations are possible with your other tools?
- Does the tool enable you to manage web-to-store? Fulfillment? Etc.
In other words, sound out your requirements beforehand, and make sure you opt for the most aligned product flow manager.
And the same applies to the channels connected to the solution. Indeed, while it's true that the main marketplaces (Amazon, eBay, etc.) are always supported, the possibilities vary from one solution to another. It's up to you to study the list of partners beforehand, in the light of the nature of your offer and your marketing needs.
Finally, there are two other very important criteria:
- Price. Should you opt for a more expensive but comprehensive product flow manager? A more affordable one, but with reduced functional coverage? Take the time to carefully compare the different offers.
- Support. Support is one of the strengths of certain publishers. In addition to helping you get to grips with the tool, some are there to help you develop the best strategy for your ambitions.
Armed with all this advice, all you have to do is choose the best product flow manager... and then look forward to seeing your online sales take off!
Article translated from French
Currently Editorial Manager, Jennifer Montérémal joined the Appvizer team in 2019. Since then, she's been putting her expertise in web copywriting, copywriting and SEO optimization to work for the company, with her sights set on reader satisfaction 😀 !
Trained as a medievalist, Jennifer took a break from castles and manuscripts to discover her passion for content marketing. She took away from her studies the skills expected of a good copywriter: understanding and analyzing the subject, rendering the information, with a real mastery of the pen (without systematically resorting to a certain AI 🤫).
An anecdote about Jennifer? She distinguished herself at Appvizer with her karaoke skills and boundless knowledge of musical nanars 🎤.