5 software packages to create your sales brochures quickly and easily
Are you looking for intuitive, comprehensive software to create the ideal sales brochure for your company?
If you're not a graphic designer, one solution is to turn to easy-to-use graphic design software.
These programs have been specially designed to help freelancers and large companies alike to create visual aids and boost their communications.
So look no further than Appvizer' s list of the 5 best programs to help you create your sales brochures.
How to choose the ideal software?
Before choosing a software solution to create your sales brochure, you need to be sure that its functionalities meet your expectations. Above all, look for the following points:
- A platform or interface that is intuitive, easy to use and ergonomic,
- A drag-and-drop system including various shapes to create graphic representations very quickly,
- The ability to work simultaneously with your teams.
- The software 's reputation in its market.
Comparative table of sales brochure creation software
1 of 5
 Adobe Illustrator |  Canva |  EdrawMax |  Flipsnack |  Microsoft Publisher |
|---|---|---|---|---|
| For all companies | For all companies | For all companies | For all companies | For all companies |
| See software | See software | See software | See software | See software |
| Learn more about Adobe Illustrator | Learn more about Canva | Learn more about EdrawMax | Learn more about Flipsnack | Learn more about Microsoft Publisher |
Adobe Illustrator
Adobe Illustrator is one of the most comprehensive and well-known tools available for creating sales brochures. Part of the Adobe suite, Illustrator is one of the most widely used graphic design programs today.
Who's it for?
Adobe Illustrator is known and used by graphic designers and creative professionals.
Features
- Numerous customizable sales brochure templates,
- Perfectly integrated touch control if you prefer to create with your own hands or stylus,
- Creation of custom shapes, vector images and color charts,
- Free illustration images.
Prices
Adobe Illustrator comes in two packages:
- A classic package at €23.99 per month,
- A package for students and teachers at €19.5 per month.
Adobe Illustrator
Canva
Canva is a graphic design tool that needs no introduction. Mainly used to create communication media, this intuitive solution helps you create sales brochures quickly and easily.
Who's it for?
Canva is designed for all types of audience: students, start-ups, small businesses, SMEs and large corporations.
Features
- Share, publish or download your sales brochure in high definition,
- Online software for PC and phone applications ,
- Offers ready-to-use, 100% customizable brochure templates,
- Intuitive interface with drag-and-drop tools, simple enough to suit novices and professionals alike.
Pricing
Canva offers three packages:
- A free version with limited functionality,
- A Pro version at €109.99 / year,
- A customized enterprise version .
Canva
EdrawMax
EdrawMax is a visual design software that helps you create all types of communication media, including sales brochures. With EdrawMax, you'll be able to create striking, effective communication media and sales brochures .
Who's it for?
VSEs, SMEs and large groups.
Features
- Free trial version,
- Numerous sales brochure templates,
- Collaborative tools enabling team members to make changes simultaneously and in real time,
- Up to 10 GB of storage in the EdrawMax cloud,
- Creation downloadable in many formats (BMP, JPEG, EMF, WMF, PDF, SVG, HTML, Word, PowerPoint, etc.).
Prices
EdrawMax offers a single annual fee of €95.
EdrawMax
Flipsnack
Flipsnack is an intelligent visual creation software that makes it easy to create professional and elegant visuals. The software helps you create your sales brochures from scratch, or from one of the many templates available. You can then publish your sales brochure or download it as a print-ready PDF .
Who's it for?
Self-employed workers, VSEs and GEs.
Features
- Allows you to track metrics on your online brochures,
- Allows you to add gifs and videos to your online sales brochures ,
- Provides tips for improving sales brochure performance ,
- Adapts brochure format for better visibility when shared on social networks,
- Works on computer and smartphone.
Rates
Flipsnack offers four different packages:
- Starter : $14 per month, adapted to simple editing needs and enabling you to publish and share your sales brochures on social networks.
- Profesional : $35 per month, includes the Starter package and provides additional editing options.
- Business : Includes the previous formulas, as well as corporate editing and team management options,
- Tailor-made for businesses.
Flipsnack
Microsoft Publisher
Microsoft Publisher is DTP software that helps you create sales brochures and other product presentation media. Microsoft's software lets you create polished, professional-quality sales brochures.
Who's it for?
VSEs, SMEs and GEs.
Features
- Responsive, easy-to-contact customer support,
- Integration with all Microsoft software,
- Easy, intuitive insertion of visual elements (photos, video, Excel spreadsheets).
Pricing
Microsoft offers two packages for Publisher:
- A license for one PC at €149,
- A Publisher license included in Microsoft 365 from €7 per month.
Microsoft Publisher
The usefulness of software to create your sales brochures: a time-saver for your company
Using software to help you create your sales brochures means, above all, creating communication media without any prior graphic skills.
With the above software solutions, you create your own materials, with visuals you like. This saves you from spending time on freelance platforms with the aim of recruiting a graphic designer for a single assignment.
Creating your sales brochure with graphic design software is the guarantee of a result you like, at a fraction of the cost.
Article translated from French