Lead Generation

Tip Maximize outbound lead generation with the right strategies and tools This article looks at lead generation and how marketing automation can optimize your efforts in outbound campaigns. Discover concrete strategies for attracting leads and identify common mistakes to avoid.

Tip 5 differences between content and inbound marketing Inbound marketing enables software publishers to create leads by bringing prospects directly to their brand.

Tip Make your website your company's first sales tool How can you acquire leads simply through your website? Solutions exist, and your conversion rate will be all the better for it.

Latest articles

Tip • November 10, 2024

What are the challenges of sales prospecting?

Find customers, choose the right CRM, use the right sales methods: capitalize on feedback from a sales manager.

Definition • November 10, 2024

Sales prospecting: what about freelance work?

Sales prospecting is a major challenge for experts invoicing via a freelance administration company. Here are a few useful tips for generating new customers and avoiding slack periods.

Definition • October 24, 2024

[Outbound marketing] How to boost your marketing strategy?

Outbound marketing and inbound marketing are two very different marketing strategies. Find out in this article how to optimize your webmarketing performance.

Tip • October 24, 2024

B to B prospecting: the best hacks to apply in 2018

Ready to make your B-to-B prospecting more efficient and effective? Start prospecting using the best practices and new B-to-B prospecting tools that sales reps love!

Tip • October 24, 2024

18 B2B solutions for generating qualified leads overnight

Discover the French definition of lead, how to buy qualified leads and the best platforms for finding B2B prospects: ready to generate qualified leads? Save time, win customers!

Tip • October 24, 2024

Inbound vs. outbound: what are the differences?

Inbound versus outbound: what are the differences? Which digital strategy really appeals to your prospects? Marketing automation, lead nurturing and content marketing subtly attract your prospects. Are you ready for some seductive webmarketing?

Lead Generation: our software guides

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4 B2B Solutions to Generate and Track Leads on the Web Find your digital preferences when generating and tracking leads on the web.

Tip • October 24, 2024

How do you create a quality prospecting file?

Looking for prospects? Build your B-to-B or B-to-C sales prospecting file. Here are the steps and tools you need to succeed.

Definition • October 24, 2024

Inbound Marketing: definition and steps to optimize your web marketing

Inbound marketing is the engine that gets your digital marketing off the ground. What is inbound marketing? How does it work? Find out in this article.

Tip • October 24, 2024

CPC, CPA, CPL: defining 3 web marketing channels

Webmarketing ensures your sales development through web-based prospecting and loyalty channels. Uncompromising definitions: CPC, CPA, CPL.

Tip • October 24, 2024

The complete guide to boosting your B2B lead generation

Are you looking to boost your growth and win new customers? Then lead generation is the technique that optimizes your prospect discovery and conversion process.

Tip • October 24, 2024

How do you draw up a sales prospecting plan?

To identify the best prospects in the digital world, CRM tools and the best techniques are your guide: action!

Tip • October 23, 2024

Marketing targeting: from definition to method

What is marketing targeting? Find out about targeting strategies, how to achieve successful segmentation, and define your target in 5 steps.

Definition • October 25, 2021

Marketing qualified lead: All you need to know about MQL

Find out what a Marketing Qualified Lead (MQL) is, the difference with SQL and our tips for turning them into a prospect, then into a customer!

Tip • January 21, 2021

How Do You Successfully Prospect in Sales? Steps & Tricks

Want to know how to successfully prospect in sales? Follow these easy steps, techniques and tricks for an effective approach

Definition • November 28, 2020

5 Great Inbound Marketing Examples

Are you looking for inbound marketing examples? Here you will find everything you need to know about inbound marketing including definitions, examples, and a list of the best tools!

Software • May 20, 2020

4 B2B Solutions to Generate and Track Leads on the Web

Find your digital preferences when generating and tracking leads on the web.

Tip • May 20, 2020

Generate New Internet Leads to Expand Your Client Base

Get the most out of lead generation and learn what it takes to find the best leads for your business.

Lead Generation

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Lead Generation: our software guides