15 software programs to revolutionize your sales prospecting!
Big Data, IP tracking, Lead Scoring... you've probably already come across these terms, well known to sales and marketing teams. These technologies are constantly improving prospecting and lead management software, enabling you to address the right person at the right time.
The Internet has become a goldmine of data that you can use to attract the right prospects ("pull" approach) rather than "push" prospecting.
SaaS-based prospecting software is exploding. They organize your prospecting, facilitate your sales reps' tasks and save them time!
Whatever the size of your company, you could well find in our selection the future ally to help you get your sales off the ground ! 🚀
What's the best prospecting tool? Our selection criteria
To draw up our comparison, we've chosen software designed to speed up sales prospecting, and secondly complementary solutions to cover many aspects of prospecting. Far from aiming for completeness, we have focused on usefulness, with all-in-one or complementary solutions.
Indeed, the best tools are all the more effective if they can be combined to boost your performance: combine prospecting techniques and channels, for example :
- social selling + emailing sequence + automatic appointment setting,
- telephone prospecting + face-to-face appointments,
- emailing + telephone,
- content creation (blog, webinars) + contact form + telephone, etc.
💡 The software selected is aimed at different sizes of company, whatever their sector of activity.
👉 Here are the various benefits you can expect to find:
- search for and find hot prospects,
- create a segmented, scored database,
- generate qualified leads,
- automate online appointment setting,
- manage your sales pipeline,
- track your sales opportunities,
- convert more prospects into customers...
And ultimately increase your sales!
Comparison of prospecting software
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Aircall, your best ally in telephone prospecting
Aircall is cloud telephony software designed for sales teams. This tool assists you in your telephone prospecting and saves you precious time. One click to initiate a call, another to record it, not to mention that you can connect it to your CRM to have all your customer data at your fingertips.
Bonus? You get clear, precise statistics on your telephone prospecting so you can optimize your strategy!
Benefits
- One-click native CRM integration,
- VoIP technology combined with other online communication services (videoconferencing, IP messaging),
- Telephone call recording,
- Quick to install and easy to learn.
Rates
From €30 per month per user, for unlimited use.
Aircall
BlackSales, the automation of B2B prospecting
BlackSales is a B2B prospecting tool designed to make your sales teams more efficient. The software defines your priority prospect contacts, builds an ultra-qualified and segmented database, and automatically makes appointments with them.
Based on their responses or behaviors (analyzed by the tool), it creates multi-channel follow-up plans: email, LinkedIn, telephone. A tool that helps you increase your sales performance, and scales with you!
Benefits
- Automate contact from your sales reps' email inboxes to generate more qualified appointments,
- Analyze prospect behavior and responses, then send contextualized follow-ups and create automatic follow-up tasks,
- Real-time CRM enrichment: your data is integrated into your tool and tasks are assigned automatically, saving your sales force time,
- Personalized onboarding: we'll help you set up your prospecting targets, create your e-mail sequences, and connect them to your sales reps' e-mail accounts.
Price list
From €990 excl. tax/month.
Blacksales
Datananas, BtoB contact recovery and cold emailing
Datananas is a BtoB prospecting tool that integrates with the most popular professional social networks: Viadeo, LinkedIn. As you browse, an additional button is added next to the profiles you're browsing to add them to your list of interesting contacts.
Datananas then takes care of building the contact file with valid contact details. With its cold emailing features, your prospecting is more targeted and you can concentrate on the best opportunities.
Benefits
- Target prospects and generate professional contact lists,
- Creation of email sequences (including contact and follow-up),
- Search for qualified leads and enrich data,
- Increase the number of qualified appointments.
Pricing
From €60 per user/month.
Datananas
Easybusiness, the prospecting solution combining the largest BtoB database in the world
Easybusiness is a comprehensive and innovative prospecting solution that uses the Kompass BtoB database to help you find and contact prospects in France and abroad.
With millions of qualified BtoB contacts presented via an intuitive interface, the platform enables you to target the contacts most relevant to your business, thanks to over 60 search criteria, such as country of origin, number of contacts, etc. criteria, such as company country and city, business sector, number of employees, contact function and sales figures.
Benefits
- Constantly updated contact information: company addresses, contacts, workforce, management and financial data (sales, net income, etc.),
- Segmentation, targeting and direct contact with your prospects on the platform: you create relevant prospecting files and analyze your data with dashboards and reports,
- Geolocation of contacts and connection of Easybusiness to your CRM: optimize your business travel and centralize your activity,
- Integrated emailing platform: you select the recipient contacts, choose an email template, personalize the content and subject of the email, customize the sender, and finally, choose to send immediately or to defer sending.
Price list
Price on request.
Easybusiness
HubSpot CRM, the CRM for all sales teams
HubSpot CRM is a tool for all sizes and organizations, with a free, easy-to-use CRM dedicated to sales teams. It gives you all the tools you need to automate your sales prospecting: contact and pipeline management, meeting creation, call management, sales proposal tracking, etc.
When your growth accelerates, you'll benefit from its integration with other HubSpot software for marketing, sales or customer service, to generate even more leads!
Benefits
- Powerful, fast implementation for effective growth support,
- Transaction and pipeline tracking, and automation of repetitive tasks,
- 360° visibility of sales performance thanks to customizable dashboards and detailed reports,
- Chatbot and shared online messaging to generate new business opportunities.
Pricing
Free CRM, with no user or time limits.
noCRM.io, the efficient lead management solution
noCRM.io is a 100% sales prospecting solution designed for sales teams. Once you've got your leads, you need to turn them into sales opportunities quickly, and noCRM.io helps you do just that.
This online application, which goes against the grain of traditional CRMs, structures your approach (on-the-fly note-taking, status changes, visual sales cycle, etc.). The tool also gives you all the tools you need to sell better: import of qualified contacts, mobile application, reminders, clear statistics, synchronization with your calendar, etc.
Benefits
- Rapid creation of opportunities from multiple sources (LinkedIn, business cards),
- Helps you create scripts to boost your telephone prospecting,
- Automated entry of qualification data,
- Sales support: each opportunity is associated with an action, so you don't forget any action and win more deals.
Rates
From €10 per month per user. Free 15-day trial.
noCRM.io
Plezi, integral management of your B2B inbound marketing
Plezi is an online B2B marketing automation application that manages the entire inbound marketing chain. Upstream of your sales approach, Plezi gives you the opportunity to share your white papers, videos, articles and events with your audience in return for their contact details.
Once you've made this initial contact, you then roll out relevant marketing scenarios to convert them into customers: personalized emailings, landing pages, forms, and so on. You build a privileged relationship with your audience around their issues and, ultimately, offer them your services.
Benefits
- Intelligent email campaigns, tailored to the stage your leads have reached in the conversion tunnel,
- Easy management of inbound marketing, without technical skills: management of ebooks, blogs, creation of landing pages and forms,
- Publish your content on your social networks,
- Creation of workflows to accelerate the sales process.
Rates
From €169 per month per user.
Plezi
Predict by Sparklane, the automatic generation of scored leads
Predict by Sparklane is a solution that uses advanced Big Data and Artificial Intelligence technologies to automatically deliver qualified leads. Using dozens of criteria, you can select a high-quality group of potential customers.
Sparklane's predictive algorithm performs lead scoring to prioritize and target your prospecting actions. In addition to freeing up the time of your sales and marketing teams, Sparklane multiplies your conversions thanks to the relevance of your contacts.
Benefits
- Predictive Lead Scoring: search, identify and classify prospects using intelligent algorithms,
- Interconnection with CRM to create a scored database and help sales staff focus their actions on high-potential leads,
- Help to build contextualized sales pitches tailored to the characteristics of each account,
- Personalized advice to optimize your prospecting process.
Price list
From €79 per month. 3-week trial period.
Sparklane
ProspectIn, the automated LinkedIn prospecting software
Prospecting on social networks also requires specialized tools to be optimized. ProspectIn is software that helps you manage all your prospecting on LinkedIn, using a Chrome extension.
You benefit from a complete tool designed to automate your prospecting tasks (automatic connection requests, sending personalized messages, exporting profiles to CSV, etc.), and generate qualified leads. The tool is ready to use as soon as you launch the extension, so let it manage your canvassing on autopilot and concentrate on planning your next actions!
Benefits
- Export LinkedIn leads to your CRM to facilitate your marketing actions,
- Automate visits and contacts,
- Send mass messages to targeted prospects,
- Assisted creation of marketing scenarios: you sequence your actions according to specific deadlines and criteria (message read, unread) and assign tags to classify your prospects.
Price list
From €9.99 per month per user. 7-day trial.
ProspectIn
Saalz, the CRM that makes prospecting easier
Saalz is customer relationship management (CRM) software that enables companies to better manage their customer relationships and grow their business. The solution is designed to help companies of all sizes, from start-ups to large corporations, improve their sales and marketing processes, better understand their customers and develop lasting relationships with them , while generating new leads!
Benefits
- Add leads from Linkedin using a powerful extension and personalized email templates,
- Professional contact details (phone numbers and emails) for your potential leads and contacts are just a few clicks away,
- Quick, user-friendly start-up and installation,
- Full task tracking and exchange history.
Price
From €13 per month for 3 users.
Saalz CRM
Sales Cloud, sales prospecting for the whole company
Sales Cloud, the CRM by Salesforce solution, includes all the features you'd expect from effective prospecting software: it helps you manage your leads efficiently, track your customizable sales pipeline, and automate tasks to boost productivity and accelerate sales.
To enhance your performance, you can choose to integrate it with other modules (Marketing Cloud, Service Cloud), for a complete view of your customer lifecycle.
Benefits
- The world's most widely used CRM: a wide range of offers for all business models and sizes, from VSEs to ETIs, including start-ups,
- Flexibility of the tool: multiple configuration options and a wide ecosystem of services (Big Data, marketing automation),
- Enterprise-wide prospecting management: connects your sales team to all corporate departments (marketing, customer service, IT),
- Comprehensive reporting and dashboards to predict sales and make informed decisions.
Pricing
From €25 per user/month.
SMSFactor, targeted prospecting by SMS
Made in France, the SMSFactor solution specializes in professional SMS. Complete and flexible, it offers companies a range of options: a REST API to send messages directly from your business software, plugins to connect SMSFactor to your own tools (HubSpot, PrestaShop, etc.), and, finally, a complete online SMS management platform.
Its main advantage in terms of prospecting? The ability to rent a qualified database of mobile numbers, so you can reach new customers with your SMS campaigns.
Benefits
- Access to well-stocked opt-in prospect files qualified according to your objectives (you can effectively target up to 30 million people!),
- Insertion of a clickable link in your SMS messages to track contact behavior and measure campaign performance,
- Support from A to Z from SMSFactor experts, for prospect file recovery, message design and dispatch planning,
- High-quality infrastructure, enabling fast and secure SMS dispatch, even for large volumes.
Rates
You can choose between prepaid packs (from €65/user for 1,000 SMS) and monthly payment by direct debit.
In addition, contact file rental is available from €700 for a minimum of 5,000 contacts. For all rentals, SMS dispatch is included and does not need to be added on.
SMSFactor
Visiblee, hyper-targeting BtoB visitors to your website
Visiblee is a BtoB lead generation tool that combines advanced technologies to discover anonymous visitors to your website, in real time. Big Data coupled with Crowdsourcing guarantee rich, fresh data.
Thanks to a tracking code placed on your website and the IP address of Internet users, Visiblee identifies for you the people and companies who show an interest in your offers, and helps you focus on the hottest leads through behavioral targeting.
Benefits
- Obtain contact information from external sources: BtoB database of 2 million shared contacts,
- Scoring of leads by machine learning algorithms, based on your target market and visitor behavior,
- Segmentation of your prospecting base and tailored lead nurturing campaigns with email retargeting, to educate and mature your prospects,
- Rapid return on investment.
Rates
From €250 per month per user.
Visiblee
Webikeo, engagement through interactivity
Whether on the Web or in real life, there's no buying act without trust. Webikeo is a very interesting tool for prospecting and lead generation: its webinar broadcasting platform is a very powerful way of creating links thanks to conferences with up to 1,500 participants.
After the conference, you can measure participants' satisfaction levels and retrieve their contacts. You deploy your content marketing to engage your targets and move them up your conversion funnel. A source of acquisition worth considering!
Benefits
- Lead generation: visibility within the Webikeo community and communication campaigns to increase your visibility with targeted audiences,
- Data retrieval from your web conferences via API or connectors,
- Lead nurturing: send invitations to participants of your previous webinars, engagement features and support in the sales cycle,
- Integration with your other tools: emailing, CRM, marketing automation, to link the tool to your overall strategy.
Pricing
On request.
Webikeo
Zoho SalesIQ, chat to engage your site visitors
Zoho SalesIQ presents itself as a complete platform for engaging your prospects and customers. Thanks to its live chat, marketing and sales teams communicate with your website visitors in an impactful way, to convert them into customers.
This makes it an excellent prospecting software, which has perfectly understood that success means sending the right message, to the right person, at the right time. You can set up automatic triggers to launch personalized conversations based on specific events (time spent on your pages, for example).
Benefits
- Advanced analysis tools to track your visitors' interests in real time, and provide them with relevant answers,
- Lead capture forms to collect all the information you need on potential customers,
- Lead scoring function to prioritize your efforts,
- Advanced contact management, enhanced by AI capable of enriching profiles on its own.
Pricing
From €7 per month per user.
A free version is available, limited to 100 chat sessions per month.
Zoho SalesIQ
What about free prospecting software?
Perhaps free sales prospecting software is just what you're looking for to improve your prospecting. A welcome option if you're just launching your business and don't yet have the cash flow to opt for paid software!
However, there are a few points to bear in mind before opting for completely free software:
- the security of your data is not always guaranteed,
- the number of functionalities is limited, or available as paid modules,
- integrations with your existing tools (including your CRM) may not be offered, etc.
💡 That said, you'll find in our selection software suitable for all company sizes... and budgets!
How do you make a good sales prospect?
Commercial prospecting rests on three fundamental pillars: a clear strategy, a personalized approach and the right tools. Here are the essential steps to maximize your results:
- Set your objectives: define precise targets, such as the number of new customers or expected sales.
- Know your prospects: identify their needs, issues and pain points, so you can tailor your pitch.
- Use the right tools: you have a wide choice of options in this article 😁
- Multiply contact points: alternate calls, personalized e-mails and interactions on LinkedIn to build a relationship of trust.
- Follow up regularly: track your actions in a CRM, plan your follow-ups and adapt your messages according to the feedback.
With a structured approach and tailor-made interactions, you'll maximize your chances of converting prospects into customers. To find out more, take a look at our complete guide to sales prospecting. 🤓
How do you choose the best software for your sales team?
The best prospecting software is first and foremost the one that best suits your company, how it works, its size and its activities. To do this, first make sure you identify your needs.
🤔 Ask yourself the following questions, for example:
- Do you want to equip your sales department to increase efficiency, or acquire a company-wide information system?
- Do you need a prospecting solution that's easy to set up and get to grips with, or are you focusing on an all-in-one or even bespoke tool to manage complex processes?
- What are your strategic customer acquisition channels: website, telephone, social networks, etc., and which ones do you combine?
- How much automation do you need to collect data on your leads? Is a sales intelligence tool essential?
- Do your sales reps need to prospect as a team and have the same information at their disposal at the same time? etc.
👉 Think about your uses first, so you don't end up over-equipped with tools that could weigh down your processes and slow down your efficiency! And don't forget how familiar your sales team is with new technologies.
💰 You can then tackle the question of budget: what budget can you devote to your tool, in order to meet your needs? The question of how your sales force will take to the tool will be essential: if efficiency is paramount, make sure you get to grips with your future software quickly and easily.
Don't hesitate to try out the free trial versions - it's the best way to see for yourself!
Free, B2B or CRM-oriented prospecting software: choose yours!
Prospecting is a vast field, and there are many prospecting software packages to help you win new customers!
Sales prospecting has undergone a major transformation: over the past few years, it has been marked by a sharp decline in outbound marketing and cold leads, which are subject to poor conversion rates.
The sales relationship is now driven by content marketing and hyper-targeting of prospects. Effective sales strategies include less advertising, less canvassing and more proposals for relevant services.
Thanks to powerful prospecting software, supported by new technologies (Big Data, AI, Machine Learning...), your sales reps optimize their time and focus on their high-value-added tasks to close more leads. Close more deals, that's all we wish for you! 🤝
💡 RGPD: What about the protection of consent in all this?
As a reminder, the CNIL authorizes the sending of emails to professionals without Opt-in (i.e. without prior consent) but with information from the organization collecting the data. On the other hand, it is mandatory to offer an easy Opt-out (unsubscribe from your lists).
Article translated from French