Marketing Automation News, Articles, Software Programs, and Business Resources

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Communicating to sell: the benefits of automation
In sales, communication is a real lever. How can you deploy it to optimize your conversion rate?

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Intelligent marketing automation: dream or reality?
Can we hope to automate marketing actions while personalizing the message? Machine learning-based marketing automation is one solution.

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Workflows with HubSpot: the secret to successful marketing automation!

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Harness the power of drip marketing to boost your conversions!

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November 10, 2024

Harness the power of drip marketing to boost your conversions!
Drip marketing has become an indispensable pillar for businesses wishing to maintain a constant, personalized link with their customers. Discover all its secrets in this article!

Increase your results effortlessly: LinkedIn automation examples and tools

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November 10, 2024

Increase your results effortlessly: LinkedIn automation examples and tools
Learn how LinkedIn automation can optimize your networking, prospecting and recruiting. Discover the best tools to save time and maximize your efficiency on the platform.

Everything you need to know about push marketing

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November 10, 2024

Everything you need to know about push marketing
Push marketing involves "pushing" products or services to a large unsolicited audience. Why is this approach so essential? What challenges might it pose for you?

Develop your B2B contact base with customized segmentation

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November 10, 2024

Develop your B2B contact base with customized segmentation
Discover B2B segmentation, its methods and how to implement an effective strategy with practical examples and our advice.

Deciphering lead magnets: from theory to practice

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November 10, 2024

Deciphering lead magnets: from theory to practice
Today, lead magnets have become an indispensable part of marketing automation. But how can you fully exploit their potential and guarantee their effectiveness?

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The art of using email automation, the Holy Grail of digital marketing (+ case studies)

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November 10, 2024

The art of using email automation, the Holy Grail of digital marketing (+ case studies)
Discover what email automation is, its benefits and how to implement it effectively in your digital marketing strategy.

Activate your business by automating, now!

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November 10, 2024

Activate your business by automating, now!
Companies that industrialize their marketing have access to a qualified, up-to-date database, enabling them to build responsive customer relationships. In this article, you'll find best practices in marketing automation and concrete examples of automation scenarios.

Improve your B2B strategy with marketing automation!

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November 10, 2024

Improve your B2B strategy with marketing automation!
In an economic context where B2B customers are increasingly demanding, marketing automation is an essential strategic response. Find out everything there is to know on the subject.

Strengthen your marketing automation with efficient workflows (+ 3 examples)

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November 10, 2024

Strengthen your marketing automation with efficient workflows (+ 3 examples)
Optimize your marketing campaigns by discovering how to create effective marketing automation workflows in 4 simple steps, with concrete examples to maximize your ROI.

Transforming data into insights for better customer knowledge

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November 10, 2024

Transforming data into insights for better customer knowledge
To obtain a complete view of each customer, and achieve a high level of personalization at every point of contact, it's important to make data the conductor of your digital strategy. This data must then be exploited and transformed into insights, for appropriate marketing activation.

Automate marketing, yes, with a finely qualified target

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November 10, 2024

Automate marketing, yes, with a finely qualified target
Mass marketing is a thing of the past. It's time for personalization. But how do you personalize when you're addressing a large volume of prospects?

The future is now, thanks to these 10 uses of AI in marketing

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October 23, 2024

The future is now, thanks to these 10 uses of AI in marketing
Marketing departments have understood the benefits of harnessing the potential of artificial intelligence to boost efficiency and productivity. Automate, personalize, create... discover 10 use cases.

Unleash your teams' innovation and creativity with cross-functional management

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October 23, 2024

Unleash your teams' innovation and creativity with cross-functional management
What are the advantages and limitations of this type of management, and how can it be implemented? Focus on the key skills of the cross-functional manager!

7 examples of marketing automation scenarios to roll out the red carpet for your strategy

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October 23, 2024

7 examples of marketing automation scenarios to roll out the red carpet for your strategy
Discover effective marketing automation strategies with examples and scenarios to implement to effectively convert your leads.

Emailing: 10 marketing automation scenarios to activate

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October 23, 2024

Emailing: 10 marketing automation scenarios to activate
Thanks to marketing automation, you can put your email campaigns on autopilot. 10 scenarios to activate your lead management.

The marketing manager: a strategist who listens to customers and trends

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October 23, 2024

The marketing manager: a strategist who listens to customers and trends
What does a marketing manager do? Here's a job description, an overview of the profession and a 2.0 toolbox.

Omnichannel marketing: the new customer journey that revolutionizes the power of your campaigns!

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October 23, 2024

Omnichannel marketing: the new customer journey that revolutionizes the power of your campaigns!
Want to multiply the performance of your marketing campaigns with an omnichannel strategy? Discover our tips for optimal implementation and 3 emblematic examples of successful omnichannel strategies!

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