4 best practices to boost performance on marketplaces
Merchants who have launched on marketplaces have reported an average increase in sales of between 22% and 35% (depending on the product category sold). Why shouldn't you?
Start by following the 4 simple tips below, and equip yourself with a feed management application, such as iziflux, to distribute your products. See all our tips on marketplace creation.
Create optimized product sheets
Product sheets are a particularly important point of contact between you and web users. Make sure you take special care of them! This means writing a unique description that's easy for consumers to read. To achieve this, remember to include catchy titles, useful and relevant descriptions and appropriate keywords. In addition to attracting the customer's eye, you'll help your products' SEO.
Systematic monitoring
Marketplaces are full of merchants selling the same products as you. Stay one step ahead by spying on what's being done elsewhere. Pay particular attention to prices. Your price positioning needs to be carefully thought through. Either you're more expensive than the competition and you add value, or you're positioned at a discount price. You can't continually lower prices while increasing service levels. Be realistic and justify your price differences.
Rigorous inventory management
Ah, stock... the source of many conflicts! You need to pay particular attention to your stock. A product that is no longer in stock will pose a problem if you sell on marketplaces. Marketplaces won't accept poor inventory management. Remember to update your stock several times a day to be sure of what you have. Marketplaces are uncompromising when it comes to inventory management, and they won't hesitate to deregister you if you make mistakes in this area, as they take this to mean that consumers have been dissatisfied with your services.
Focus on customer satisfaction
Marketplaces are all about customer satisfaction and quality of service. If you sell on this type of medium, you need to set high standards for your e-commerce policy. You have to be perfect in terms of complaints management and after-sales service. Just 1% of faulty orders or 2.5% of order cancellations before processing will get your account closed on any marketplace. Tough, isn't it? So don't hesitate to refund a dissatisfied customer... You'll avoid negative reviews and stay a seller on the marketplace.
Read articles by the same author:
- How marketplaces work in just 5 minutes
- Marketplaces: undeniable advantages for developing your business
- Save time and money on marketplaces with Iziflux!
Article translated from French