Rental marketplaces: 6 marketplaces for your ads

Which rental marketplace should you choose? Whether you're looking to rent a property for a long period of time, or a villa or vacation home for seasonal rental, it's crucial to choose the right platform to give your offers visibility... and ensure they find takers!

This article focuses on rentals, but these marketplaces are also relevant to real estate sales.

There's more to life than Airbnb: from Facebook Marketplace to Paruvendu, discover our list of marketplaces where you can post your rental ads. Bonus: why not create your own marketplace to better manage your listings?

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Facebook marketplace, the social network that's become indispensable

Since 2017, Facebook has been offering its users the opportunity to publish geolocated ads on its marketplace.

Advantages of Facebook marketplace

For real estate or rental professionals, or individual lessors :

• simple ad creation ;
• multiple criteria for complete ads: type of rental, monthly rent, total number of rooms, type of rooms required (bedroom, bathroom, kitchen, etc.), surface area, pets accepted or not, etc. ... ;
• well-illustrated ads with 10 photos per ad, at no extra charge;
• the possibility of sharing the ad on the news feed of a Facebook profile, as well as in groups with a targeted audience, in addition to the ad visible on the marketplace;
• an interface familiar to over 2.5 billion monthly users worldwide, including 46.9 million in France (sources: Blog du modérateur, Médiamétrie).

For users :

• a comprehensive filtering system to find only the ads they're really looking for;
• ads located within a 60 km radius by default;
• easily request more information via Messenger;
• no risk of coming across ads without photos: ads are not published without photos.

Disadvantages of Facebook marketplace

• ads can't be linked to an online store or a professional's profile;
• users may be reluctant to use a social network to search for rental ads;
• a very large number of users does not guarantee greater visibility and qualified leads, if your ads are not well written and targeted;
• it's hard to tell a serious ad from a well-crafted scam.

How to sell well on the Facebook marketplace?

Here are a few best practices to keep in mind:

1. Use quality photos that show your goods to their best advantage: a picture is worth a thousand words!
2. Include as much information as possible in your ad.
3. Use relevant keywords to get your ad seen and read.
4. Share your ad on a professional profile (of a real estate agent, for example), on your company page, or in real estate rental and sales groups.
5. Provide information about yourself to reassure users: name of your agency, name of a contact person, RCS number, contact information, etc.

Example of ads published on Facebook marketplace

Nestenn

Figaro Immo and Facebook Marketplace join forces to simplify rental searches

Figaro Immo (or Figaro Location), the Figaro website dedicated to real estate, has been integrating its rental listings with Facebook Marketplace since early 2019.

The aim is to offer users of Facebook Marketplace additional rental ads, notably to meet certain specific needs (budget, or location where it's difficult to find a rental ad meeting one's criteria).

Paruvendu, the essential classifieds marketplace

Advantages of Paruvendu

• a high profile that naturally attracts users looking for real estate rental or sale ads;
• simple, free ad placement (for private users);
• statistics to measure the reach of your ads;
• the option of leaving ads in " draft" form before putting them online;
• a mobile application to keep track of your ads on the marketplace, even when you're away for a visit, for example;
• clear anti-scam communication to prevent scams and reassure users.

Disadvantages of Paruvendu

• customer service is available from 8 a.m. to 8 p.m. every day, but the call is subject to a charge (0.50cts/min);
• posting ads is not free for professionals;
• a somewhat complex interface, due in particular to the numerous ads that confuse navigation.

Example of an ad published on Paruvendu

Paruvendu

SeLoger, THE marketplace for real estate ads

Advantages of SeLoger

For professionals or private landlords:

• the different types of rentals available: long-term rentals, vacation rentals, temporary rentals, student residence rentals, senior citizen rentals and foreign rentals;
• a service, designed in conjunction with the Logic-Immo website, dedicated to professionals to help them innovate and develop their business, with the aim of increasing the visibility of their offers and customer satisfaction;
• free assistance with a dedicated telephone number for each type of property (new, old, vacation rentals with SeLoger Vacances, etc.);
• high visibility of ads appearing in search engine results.

For users :

• a shared search service: share the list of selected ads with friends and family to get their feedback;
• simplified searches thanks to voice control and the Google Assistant (Google Home);
• email alerts for the latest rental ads matching your search criteria.

Disadvantages of SeLoger

• risk of getting lost in the profusion of listings;
• the time it takes to update ads: some ads remain online even though they've been filled.

Example of an ad published on SeLoger

© SeLoger

Acheter-louer.fr, rental ads with added service

Advantages of Acheter-louer.fr

• a site specialized in real estate that inspires confidence in users;
• ads grouped by department ;
• a quality charter and personalized support from real estate professionals;
• additional services, such as a directory of real estate agencies, email alerts and a loan comparator to help you finance your project;
• student residence rentals and international rentals;
• contact details of real estate professionals are clearly visible on ads.

Disadvantages of Acheter-louer.fr

• you have to pay to place an ad;
• the site focuses more on property sales than rental ads.

Example of an ad published on Acheter-louer.fr

© Acheter-louer.fr

PàP, Particulier à Particulier

Advantages of Particulier à Particulier

For landlords :

• good value for money to place a rental ad;
• a statistics tool to monitor the visibility of an ad;
• the possibility of testing an ad free of charge (6 photos included) before publishing a "classic" ad with a subscription;
• serious contacts in response to ads, according to feedback from PàP owner-users;
• various rental ads: residential, vacation, parking.

For users :

• numerous filters to find the ad that matches your specific criteria;
• a marketplace for rentals between private individuals: if professionals are also present, users have a better chance of finding a rental without paying agency fees than on another site.

Disadvantages of Particulier à Particulier

• ads without photos are not uncommon, especially in high-demand areas where owners are virtually guaranteed to rent their property;
• users must be vigilant to avoid scams.

Example of an ad published on Particulier à Particulier

© Particulier à Particulier

Leboncoin, the must for rental ads

Advantages of Leboncoin

• a wide choice of rental offers from individuals and professionals;
• the site's reputation attracts many visitors, guaranteeing high visibility for your ads;
• an "Urgent" option to boost the visibility of certain ads in search results;
• a booking calendar to visualize when the rental is available for tenants, and when to adjust prices according to seasonality for owners and lessors;
• the calendar is updated automatically as soon as a reservation is confirmed;
• define availability by the night or by the week;
• online payment service for vacation rentals.

Disadvantages of Leboncoin

• only 3 free photos per ad;
• ads without photos are not uncommon, especially in high-demand areas where owners are virtually guaranteed to rent their property;
• users must be vigilant to avoid scams;
• the sheer number of ads means that each one is only visible for a short time, if it is not displayed as a priority (paying option).

Example of an ad published on Leboncoin

Leboncoin

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Why not create your own rental marketplace?

Not convinced by these marketplaces? Are they not enough to fill your rental ads, or are you wasting too much time publishing offers and managing rental requests? Create your own marketplace!

Marketplaces aren't just for selling products; they're also suitable for services such as rentals. Whether you're an independent real estate agent or a network of agencies, create your own Airbnb! Just one marketplace to manage, and everything is centralized in one place: time-saving guaranteed!

You can create your own marketplace for products or services. How do you go about it? You don't need to be a developer or have 6 months to spare to create your marketplace: there are tools that can do it for you.

• Cocolabs : specialized in service marketplaces; assistance in creating your own, tailor-made marketplace; simple ad posting and administration; definition of prices by date or season; minimum and maximum rental dates; escrow accounts, etc.
  
• Kreezalid: very rapid creation; customizable marketplace; geolocation of ads; online payment gateway (Stripe or Mangopay); management of options and filters in ads, etc.
  
• Mirakl: turnkey marketplace; B2B and B2C compatible; catalog management; automated customer relations (email and SMS).

Ready to rent?