Search Engine Marketing (SEM)

Tip Google Ads: Build audience strategies to improve targeting and performance How to exploit Google Ads audiences? How to analyze campaign performance using the notion of audience? What strategy should you adopt? Discover the challenges of search engine marketing (SEM) as part of a Google Ads audience strategy.

Tip How to choose your AdWords agency for high-performance SEA campaigns? How to choose an AdWords agency to create and manage your SEA advertising campaigns? Improve your site's performance and win new online customers.

Definition SEA: definition, benefits and best practices for your search engine optimization Generating traffic and clicks on your website is one thing. Attracting a qualified audience and converting them into leads or customers is better. Find out how in our article dedicated to SEA.