Become number 1 on Google with these 7 SEO tools
Are you looking to rank in the top results of a Google search, but don't know whether your content will please the algorithm ? Appvizer offers you a selection of the seven best SEO tools to ensure that your content is pampered by the algorithm and attracts the maximum number of visitors.
Today's search engine algorithms evolve and are updated regularly. It's normal to be at a loss when it comes to deciding how to optimize your content. That's why using an SEO tool is a real time-saver, as they guide you through every step of optimizing your content.
As SEO software is essential to ensure your visibility on search engines, before making our selection, we made sure that the software you'll find in this article shares the following features:
- a free trial version to test the software,
- a list of keywords associated with the search,
- the difficulty established by the competition,
- indications on titles and meta tags to use,
- advice on how to structure your content.
SEO tools comparison chart
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 Ahrefs |  InLinks |  Ubersuggest |  Ranxplorer |  SEMrush |  SEObserver |
|---|---|---|---|---|---|
| For all companies | For companies with more than 250 employees | For companies with more than 1 employees | For all companies | For all companies | For all companies |
| See software | See software | See software | See software | See software | See software |
| Learn more about Ahrefs | Learn more about InLinks | Learn more about Ubersuggest | Learn more about Ranxplorer | Learn more about SEMrush | Learn more about SEObserver |
Ahrefs
Introducing Ahrefs
Ahrefs is a tool with a wealth of SEO features. This comprehensive tool gives you access to valuable information on your site, your competitors ' sites and user searches .
Benefits and highlights
Ahrefs features include the following:
- Site Audit, which analyzes your website and its structure, and suggests concrete changes to improve its performance,
- the Site Explorer, which analyzes what's currently working in your competitors' SEO strategies, so that you can directly implement winning strategies,
- Content Explorer, which gives you the most relevant content ideas for your website, based on your sector,
- tutorials and an active community to help you get to grips with the software, so you don't miss out on any features.
What we like about Ahrefs
Thanks to a robot that analyzes web pages and updates the information collected every 15 minutes, you're sure to have the most conclusive information on the strategy to implement on your website.
Ahrefs
Inlinks
Introducing Inlinks
Inlinks is a platform that guides you in optimizing your SEO content. The software not only suggests actions you can take to get the best possible ranking, but also offers ideas to help your content consolidate its position.
Advantages and strengths
Despite being one of the lesser-known SEO software packages on this list, Inlinks manages to stand out in several respects :
- content optimization : Inlinks not only gives you lists of keywords to use in your content, but also suggests contextual topics, synonyms and related questions to engage your visitor;
- optimizing your internal linking: the platform offers ideas for linking your content on your site to improve your visitors' browsing experience.
What we like about Inlinks
Beyond the optimization aspect, Inlinks is concerned with making content that is already well positioned sustainable over the long term. More than just SEO optimization, the platform warns you when your content needs to be modified in line with algorithm updates .
InLinks
Ubersuggest
Introducing Ubersuggest
Ubersuggest is SEO software edited by Neil Patel, recognized as an expert in SEO. With Ubersuggest, you have access to the SEO strategies that work in your industry.
Benefits and strengths
Ubersuggest is one of the SEO tools with the best user experience. From the interface, you can easily access Ubersuggest's multiple functionalities :
- a summary of the SEO strategies implemented in your field of activity,
- in-depth SERP analysis of the keywords you want to rank for,
- ideas for short- and long-tail keywords related to your field.
What we like about Ubersuggest
Ubersuggest's interface is clear and easy to read. If you're a newcomer to SEO, and you don't find SEO software intuitive to use, Ubersuggest is the easiest and quickest to master.
What's more, the platform offers one of the lowest prices of the selection (€29/month), and you can take out a lifetime subscription if the software has convinced you.
Ubersuggest
Ranxplorer
Introducing Ranxplorer
Ranxplorer is a SaaS solution to help you develop your SEO strategies. The software has focused its development solely on the French market , in order to offer its users the most relevant information on this market.
Advantages and strengths
Ranxplorer software offers all the functionalities of a classic SEO tool, as well as features for those who want to go further in their search engine rankings:
- more than just an SEO tool, the software lets you set up SEA strategies for maximum traffic,
- the integration of programming interfaces to enable you to customize your use of the software.
What we like about Ranxplorer
Ranxplorer is perfect for you if you're targeting the French market. Claiming to be the largest SEO results database in France, the software gives you access to over 3 billion results, 100 million keywords and information on over 30 million sites.
Ranxplorer
Semrush
Introducing Semrush
Semrush is one of the best-known and most widely used SEO software packages . Perfectly suited to SEO novices , provided they spend a little time getting to grips with it, the software is also ideal for SEO experts, given the wide range of features on offer.
Advantages and strengths
Semrush offers a host of features that make it a must-have tool:
- numerous integrations, including one with Google Data Studio,
- up to 5,000 keywords in your domain,
- creation of 5 to 40 projects to help you organize your strategies.
What we like about Semrush.
Semrush offers the Keyword Magic Tool. This feature gives you quick access to synonyms and variations you can use for your keywords. Whether for short or long tail keywords, the software shows you where it would be most relevant for you to position yourself.
SEMrush
SEObserver
Introducing SEObserver
SEObserver is a software program that enables users to copy the best SEO strategies to optimize your chances of reaching the top of the SERP. The software makes it a point of honor to ensure that your content remains positioned over the long term.
Advantages and strengths
SEObserver is a software package which, in addition to the usual SEO functionalities, offers other solutions to help you stay well positioned on the SERP:
- Identify which of your competitors' sites are rising in the search results for the keywords on which you are positioned,
- choose automatic filters to keep you informed of changes in certain aspects of your site or those of your competitors on subjects of interest to you,
- track the changes you make to your site to see if they have an impact on your ranking.
What we like about SEObserver
SEObserver understands that the main promise of SEO tools is the ranking of your keywords on the SERP. The platform has decided to go a step further by focusing on an ongoing analysis of competitor sites that may dethrone you on keywords.
Once this analysis has been carried out, the software suggests a number of strategies to counter the rise of your competitors as far as possible, so that your site remains positioned in the long term.
SEObserver
SEO software: an indispensable tool for increasing your free traffic tenfold
As you can see, improving your visibility on search engines is no mean feat when you consider the number of functions that these software packages can provide.
They offer you strategic advantages whatever the content you're offering your customers, be it articles, sales pages, and so on. Whether you're in a competitive market or not, SEO optimization of your content will enable you to increase the authority of your site and attract your competitors' visitors to you.
The SEO tools presented in this article will guide you in your quest for the first page of the SERP. So don't wait any longer and find out how to optimize your content to win visitors!
Article translated from French