SMS pro: 5 platforms to launch your professional SMS campaigns
Have you thought about integrating SMS pro into your marketing activities?
If not, we strongly recommend you make use of this powerful marketing lever. Indeed, when we consider that some 81% of the French population owns a cell phone and consults it all day long (sometimes as soon as they wake up), we understand the business stakes of the famous text messages!
However, even if SMS marketing seems easy to exploit at first glance, it requires the implementation of certain best practices, as well as the use of adapted tools... particularly when it comes to sending mass SMS messages!
Conversion, loyalty... whatever your objectives, find the SMS model that's right for you among our examples. Then discover a selection of SMS solutions that will ensure the success of your SMS campaigns.
The 5 benefits of SMS Pro
1. High read rate
SMS is a communications medium with a very high read rate. In fact, SMS read rates vary from 95% to 100%!
2. Sender personalization
With certain marketing solutions, you can personalize the sender's name so that your recipients can immediately identify you.
3. Adapt content to recipient characteristics
Message content can be personalized simply by entering the recipient's first and last name, or even an order number, appointment date or time.
4. Speed of reception
Professional SMS messages take just a few seconds to arrive on your recipient's cell phone, even for high-volume messages!
5. Acknowledgement of receipt
With some marketing solutions, you can track the performance of your campaigns in real time, so you can see which SMS has arrived on a mobile that's switched on, unreachable, or to an invalid mobile number.
How do you make a success of your SMS campaign?
1. Optimize the content of your message
In most cases, your SMS is limited to 160 characters, so you need to be concise, clear and effective. And don't forget to personalize your content with the recipient's characteristics!
2. Send at the right time
To be sure of reaching your target and optimizing your performance, you need to choose the right time to launch a marketing campaign. Some SMS sending platforms allow you to schedule the sending of your marketing messages.
3. Adapt the frequency of sending
The aim is to strike the right balance between SMS campaigns that are too frequent and those that are too far apart.
Free SMS platforms
It can be tempting, especially if you're just starting out, to look for free Internet SMS platforms. But the fact is that everything has a cost, especially if you opt for mass SMS.
However, if you're not sure about taking the plunge, most SMS solutions require no commitment or subscription. What's more, they often offer a batch of free text messages so you can test out their services.
Last but not least, you'll get a good return on your investment thanks to the low cost of these platforms.
Selection of SMS pro platforms
There's a wide range of software for sending SMS pro messages, so which solution should you choose?
Here's a quick roundup of tried-and-tested tools.
Allmysms
A complete professional SMS service connected to over 700 operators worldwide, allmysms will help you achieve your marketing objectives.
Allmysms in a nutshell:
- An easy-to-use SaaS interface;
- Easy contact management for your direct marketing strategy: you can add segmentation filters to better target your campaigns;
- Optimized planning for more effective SMS campaigns;
- The ability to integrate your SMS with your software, websites and applications, thanks to APIs and web services. Time savings guaranteed!
- The presence of a dashboard to analyze the impact of your campaigns;
- The choice of launching a premium or low-cost SMS campaign, depending on the number of credits you want to allocate to your mobile marketing;
- Buy SMS packs, or pay for your campaigns at the end of the order. You can even pay at the end of the month, allowing you to send unlimited SMS messages;
- No commitment, no subscription;
- Free trial available.
Price: from €4.5 for a pack of 100 SMS messages
allmysms
Octopush
The Octopush sending platform is ideal for successful SMS marketing and transactional mailings.
Octopush in a nutshell:
- An ergonomic SMS solution in SaaS mode;
- The ability to connect Octopush to an SMS API;
- A platform that's both easy to use and secure for hosted data;
- Greater flexibility, thanks to a wide range of services: for example, you can choose between SMS pro (for more qualitative campaigns) and SMS low cost (for mass mailings);
- SMS templates available. No more lack of inspiration!
- Easy management of your SMS campaigns thanks to the possibility of managing your sub-accounts;
- A usage alert to help you stay within your pre-set credit limit;
- Statistics to help you assess the success of your campaigns;
- No commitment, and free SMS to test the solution.
Price: from €0.019 per SMS
Octopush
SMSFactor
SMSFactor is a French platform specializing
- intuitiveSAAS platform , quick and easy to learn,
- integrates and automates
the sending of SMS directly into your business applications, thanks to its REST API, - a range of plugins to connect to your favorite tools (Zapier, HubSpot, Prestashop, Chrome...),
- a connection with hundreds of operators to send your SMS Pro campaigns worldwide,
- offers free support 5 days a week for all customers, as well as a 24/7technical hotline ,
- buy prepaid SMS packs or opt for monthly pay-as-you-go (from 3,000 SMS per month),
- with no time limit on use and no commitment, and the possibility of testing the platform free of charge.
Rates: from €0.039 per SMS.
SMSFactor
SMS Proxima
Simple to use, the SMS Proxima platform lets you send large numbers of SMS messages... but that's not all!
SMS Proxima at a glance:
- Assistance in preparing and programming your SMS campaigns. This support is included in the price, with no unforeseen additional costs;
- Numerous features for a successful Rich SMS experience: adding landing pages (directions, slideshows, etc.) to your SMS messages, sending surveys (very useful for gathering information about your customers), etc.
- The possibility of acquiring new customers by renting an opt-in file, from which you select your prospects according to various criteria (geographical location, title, age range, etc.). These files come from partners who have obtained permission from their contacts, so everything is secure!
- Free online access: pay only for credits;
- 100 free SMS messages to test the platform.
Rates: from €0.15 per SMS for an opt-in campaign.
SMS Proxima
Spot-Hit
With over 300,000 million messages a year, Spot-Hit is a sure bet!
Spot-Hit in a nutshell:
- Ideal for multi-channel management of your marketing campaigns, since the software allows you to manage SMS, emailing, voice, MMS and mail campaigns simultaneously;
- The ability to create enriched SMS messages;
- Easy management of national and local campaigns for your groups and networks;
- Optimization of your contact lists through deduplication, group classification and file import;
- A free tool for building your mobile sites;
- Performance tracking (unsubscribes, open and click rates, etc.);
- A no-commitment, no-subscription solution;
- Try Spot-Hit for free with 100 free credits.
Price: from €0.039 excl. tax per SMS
Spot-Hit
Here's an overview of SMS pro software that will help you achieve your marketing objectives. And there are many more (OVH Telecom, Orange SMS pro, Api SMS, Sarbacane, etc.). It's up to you to find the one that best suits your business and your SMS budget.
Launch your SMS pro campaign!
SMS pro is a communication channel you need to deploy: high open rates, easy to set up, very good ROI - there are many business benefits to be gained from this powerful marketing lever.
Convinced? Get inspired by our examples, choose the right tool... and text!
Updated article, originally published August 2017.
Article translated from French
Currently Editorial Manager, Jennifer Montérémal joined the Appvizer team in 2019. Since then, she's been putting her expertise in web copywriting, copywriting and SEO optimization to work for the company, with her sights set on reader satisfaction 😀 !
Trained as a medievalist, Jennifer took a break from castles and manuscripts to discover her passion for content marketing. She took away from her studies the skills expected of a good copywriter: understanding and analyzing the subject, rendering the information, with a real mastery of the pen (without systematically resorting to a certain AI 🤫).
An anecdote about Jennifer? She distinguished herself at Appvizer with her karaoke skills and boundless knowledge of musical nanars 🎤.