Trend 2024: CMOs more selective in their digital investments

[In partnership with Digital CMO]

CMO, are you wondering about digital advertising investment strategies 2023 and 2024? Digital CMO's latest study on these trends has the answer!

53% - that's the proportion of marketing and communications managers in large and medium-sized companies who said they wanted to pay more attention to their digital investments. Read more in this article.

Companies need more digital tools

According to the study, carried out in partnership with We are Com and Plug and Play GE Communication, marketing and communications managers in medium-sized and large companies are clear: they are more careful about their digital investments.

The reasons? To name but the main ones: growing needs for an omnichannel customer journey, ever more data to manage and process, and a customer experience that needs ever more attention. In short: more business needs = more tools = a growing bill! That's why CMOs need to be careful to make the right choices.

A trend confirmed for 2024

There'll be no pause in investment, and no reconsideration of investments.

But can we afford to be selective in an ecosystem dominated by the GAFAs? What are the implications for social networking strategies, with the right tools? And on overall corporate strategy? Answers in the Digital CMO article, which shares the results of the study!