Just In! The top news of the web - Week 4
What should you take away from the news this week? In this episode, we’re going to discover: the video format trend, report of Pinterest on spending habits of gen Z, wifi HaLow, new US federal taxes regulations, and many more.
Let’s get right into it now!
#Marketing
📱 ⅔ US marketers plan to use the video format like TikTok for their marketing strategy by 2025
In 2020, 36% of US marketers used TikTok, the famous video platform, for their influencer marketing, and this rate continues to increase in 2021 (42%). By 2025, the video format is expected to be used in combination with Facebook, Instagram and become the game-changer factor for the strategy of companies.
📈 Marketing’s ROI returns reached their 2005 records
The latest report of econometrics firm Magic Numbers shows us the new marketing’s ROI returns have reached their 2005 records. Furthermore, according to the report, online advertising is the principal success factor behind this amazing increase.
🙋 Pinterest: Gen-Z is interested in new products more than any generation
According to the new report of Pinterest, 80% of new products are bought by gen Z in the past 12 months. 30 000 new products will be used every day. This result shows that gen Z has different spending habits and brands should pay more attention to it.
#IT
🌐 Wi-Fi HaLow is expected to become the next IoT enabler
With the low power consumption and long-range wireless connectivity, Wi-Fi HaLow is expected to be used in IoT applications. In fact, Wi-Fi HaLow can go through walls and operate on wearable devices. It will be used also in smart cities, education systems, etc. in the future.
#HR
💰 $1K will be spent on US employee mental health benefit by HR vendor in 2022
According to Phenom, HR vendors announce that they will spend $1K on each US employee’s mental health in 2022. In fact, in 2021, lots of employees have been affected mentally and financially by the pandemic. This politic shows the effort of companies on taking care of their employees.
💻 HR technology budget continues to increase triples
According to the 2021-2022 HR Systems Survey by Sapient Insights Research Group, HR tech spending increased 57% in 2021 and continues to increase remarkably in 2022. HR technology is now an essential part of many companies, not only large companies but also small businesses.
#Accounting
🏦 US federal taxes: What’s new for 2022?
Amortization of R&E expenditures, carried interests, exempt organization executive compensation, expired provisions or depreciation special rules, etc. are some of the new topics that will appear in the US federal taxes in 2022. Discover the details by reading the article!