Just In! The top news of the web - Week 9
What should you take away from the news this week? In this episode, we’re going to discover: more than 56% of social media influencers are on metaverse, the development of the virtual market, the increase of HR automation, and many more.
Let’s get into it now!
#Marketing
💡 More than half of social media influencers participate in the metaverse
There are 56% of social media influencers working in the metaverse with 60% of influencers seeing themselves as content creators in virtual universes according to a report of IZEA Worldwide, a supplier of influencers promoting innovation, information, and administrations for brands. The report surveyed 1,034 US web clients ages 18 to 60 on why social media influencers are driving the way into virtual universes.
🔎 B2C e-commerce leaders are fast-tracking social commerce initiatives
Social business has turned into an essential basic for brands looking to extend income and catch new customers. B2C electronic commerce leaders are always the first actors who look for social commerce initiatives, according to the report of Emplifi.
📱 Advertiser spend on TV and social media is twice as high as daily consumption
Advertiser spending on TV and social network is highly inflated in relation to daily consumption according to analytics of 100 overall business sectors by advertising knowledge administration WARC, and the recent survey by GWI of 715,000 buyers.
The result also shows that in the main quarter of 2021, online media attracts more sponsors than TV.
#IT
📈 Consumer Virtual Reality Market to Grow by USD 52.77 bn
The virtual reality market size is expected to grow by USD 52.77 bn from 2021 to 2026. The potential development of the market will speed up at a CAGR of 60.80%. The purchaser of the virtual reality market is divided by types (equipment and programming) and geography (APAC, North America, Europe, MEA, and South America).
🌐 Walmart Enters The Metaverse
Walmart is the next actor entering the Metaverse. The metaverse becomes more real and businesses should pay attention. In the next years, we'll see an increasing number of gatherings, occasions, and even commerce taking place virtually. Huge brands like Walmart are as of now having a special interest.
#HR
⚡ HR tech spending jumps as workloads increase
HR tech spending is increasing, since the beginning of the “Great Resignation”, and a need to put resources into technology advances is emerging, for example, chatbots and RPA to deal with expanding jobs. Discover all the details in the article!