23 Best AB Testing Software for 2025

AB Testing : related categories

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Our selection of 23 ab testing software

UserTesting

Optimize Experiences with Real-Time Feedback Software

4.4

Based on +200 reviews

Free version

Free trial

Free demo

Pricing on request

A robust AB testing tool that simplifies experimentation with intuitive setup, real-time analytics, and user insights to enhance conversion rates.

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UserTesting is a powerful AB testing software designed to streamline the experimentation process. It offers an intuitive setup that allows users to create and launch tests effortlessly. With real-time analytics, it provides actionable insights into user behavior, helping businesses identify successful strategies to enhance conversion rates. The platform empowers teams to make data-driven decisions, ultimately leading to better engagement and improved user experiences.

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AB Tasty

The Experience Optimization Partner for Continuous Progress

4.6

Based on +200 reviews

Free version

Free trial

Free demo

Pricing on request

Boost conversion rates with this AB Testing software. Test and optimize your website to improve user engagement and increase sales.

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Get insights into user behavior with advanced analytics and heatmaps. Easily create and run experiments without coding or IT support. A/B Tasty is the perfect tool for data-driven decision making.

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Concurra

Optimize Digital Growth with Website Analytics

Pricing on request

Optimize website performance with advanced analytics and real-time insights using this AB testing software.

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Identify user behavior patterns, customize content and improve conversion rates with Concurra's easy-to-use dashboard and split testing capabilities. Its intuitive UI and comprehensive data visualization enable users to create data-driven optimization strategies.

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AB Testing softwares: Q&A

How does AB testing software work?

AB testing software helps businesses test two or more variations of a webpage or app to determine which one performs better. The software randomly assigns visitors to each variation and compares the results. This helps businesses make data-driven decisions on how to optimize their website or app.

What features should I look for when looking for AB testing software?

When choosing AB testing software, look for features such as a user-friendly interface, easy integration with your website or app, statistical significance calculations, and the ability to test multiple variations at once. It's also important to consider pricing and customer support.

What are the benefits of AB testing for my company?

AB testing allows you to make data-driven decisions to improve your website or app's performance. By testing variations, you can determine which changes lead to higher engagement, conversions, and revenue. AB testing also helps you avoid making expensive changes based on assumptions or guesswork.

What are the best AB testing software options?

Some of the best AB testing software options include Optimizely, VWO, Google Optimize, and AB Tasty. Each of these options offers a range of features and pricing plans to suit different business needs.

What are the free AB testing software alternatives I could try?

Some free AB testing software alternatives include Google Optimize, which allows for basic AB testing, and Leanplum, which offers mobile-focused AB testing for free. However, keep in mind that free options may have limited features or support compared to paid options.