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Content marketing software is designed to enable companies to distribute digital content (white paper, video, webinar) that is of great interest to their potential customers.
A flower shop, for example, can distribute a guide on how to make Valentine's Day success to a wide audience. People who wish to take advantage of this content to learn new things will have to leave their contact details to access it. These contacts (detected as potential customers) are thus considered as qualified leads for the salesperson who will be able to suggest his services or make commercial/promotional offers to these people.
Content marketing offers extremely high conversion rates (prospect to customer) compared to acquisition approaches such as Google Adwords, advertising banners, and others.
Content marketing software usually offers the following features:
A content marketing software streamlines the content creation and distribution process. It allows you to plan, create, publish, and track your content across multiple channels. It also provides analytics to measure the effectiveness of your content and help you optimize your strategy.
Look for a software that offers a content calendar, workflow management, collaboration tools, analytics, and integrations with other marketing tools. A good content marketing software should also have a user-friendly interface and customizable templates that suit your brand image.
Content marketing can increase brand awareness, generate leads, nurture relationships with customers, and establish your company as an industry authority. It can also improve search engine rankings, drive website traffic, and ultimately increase revenue.
Some of the best content marketing software options include Hubspot, CoSchedule, Contently, ClearVoice, and NewsCred. These software options offer a range of useful features to help you streamline your content marketing efforts.
Some of the free content marketing software alternatives you could try include Google Analytics, Hootsuite, Buffer, and Trello. These tools offer basic features such as analytics, social media scheduling, and project management, which can be useful for small businesses starting with content marketing.
