Email marketing software allows you to send mass emails to people on a mailing list.
Boost your email campaigns with advanced analytics, automation, and A/B testing.
MailSquad's email marketing software offers detailed reporting on campaign performance, automated workflows for personalized messaging, and the ability to test different email variations to optimize engagement.
Read our analysis about MailSquadTo MailSquad product page
Boost your email marketing with easy-to-use software that offers customizable templates, segmentation, and automation.
With MDirector, you can create personalized campaigns that reach your audience at the right time. Track your metrics and optimize your strategy with A/B testing and detailed reports. Save time with automated workflows and integrations with your favorite tools.
Read our analysis about MDirectorBenefits of MDirector
Deliverability, No daily sending limit, Editor Drag and Drop
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Boost your email marketing with advanced automation, segmentation and A/B testing features.
MoonMail enables you to easily create complex email campaigns with personalized content, triggered messages, and automatic follow-ups. Its intuitive drag-and-drop interface and pre-designed templates make email creation simple and quick. Plus, with real-time analytics and reporting, you can track your campaigns' success and optimize accordingly.
Read our analysis about MoonMailBenefits of MoonMail
All in one Messaging Platform: Email, SMS, Voice, WhatsApp..
Easily segment your audience
Competitive pricing
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Boost your email marketing with a powerful SaaS solution. Automate campaigns, personalize messages, and track performance with ease.
Create custom templates, segment your audience, and schedule campaigns in advance. With advanced analytics, you can optimize your email marketing strategy for maximum impact.
Read our analysis about MumaraTo Mumara product page
Boost your email marketing with powerful tools that optimize your campaigns for maximum impact.
With advanced features like A/B testing, segmentation, and automation, you can personalize your emails and track their performance with ease. Plus, our intuitive interface makes it easy to create professional-looking emails in minutes.
Read our analysis about MailjetTo Mailjet product page
Automate email campaigns, track leads, and analyze results with this email marketing software.
Create personalized campaigns, segment audiences, and integrate with other tools for a complete marketing automation solution. Mautic makes it easy to manage your email strategy and drive conversions.
Read our analysis about MauticBenefits of Mautic
Free
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Enhance your email marketing with powerful tools for automation, segmentation and personalization.
Dialog Insight offers a user-friendly platform that allows you to create targeted campaigns, analyze results and integrate with your CRM system. With features like A/B testing, dynamic content and triggered messaging, you can optimize your email strategy and increase engagement.
Read our analysis about Dialog InsightBenefits of Dialog Insight
Custom email marketing solution
Dynamic and personalized content
Drag-and-drop email and landing page editor
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Streamline your email marketing campaigns with powerful automation, targeting, and reporting tools.
AdobeCampaign offers a user-friendly interface for creating and managing personalized email campaigns, with features like dynamic content, A/B testing, and integration with other Adobe tools for seamless workflow. Analyze performance metrics to optimize future campaigns and drive engagement.
Read our analysis about AdobeCampaignTo AdobeCampaign product page
Boost your email marketing with advanced automation, flexible templates, and real-time analytics for a more targeted campaign.
Easily create and send personalized emails with Campaign Monitor's drag-and-drop editor and customizable templates. Automate your campaigns with triggers and workflows, and track performance with real-time analytics to optimize your strategy.
Read our analysis about Campaign MonitorTo Campaign Monitor product page
Boost your email campaign with advanced analytics, A/B testing, and segmentation.
Proofy's Email Marketing software provides you with detailed reports on your email campaign performance, helps you to identify the best performing subject lines, and allows you to segment your audience based on their behavior.
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Boost your email marketing with advanced automation, segmentation, and personalization tools.
ExpertSender's user-friendly platform allows you to easily create and send targeted campaigns, track results, and optimize your strategy with real-time data insights. Customizable templates, A/B testing, and integrations with leading e-commerce platforms make it a top choice for businesses of all sizes.
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Streamline your email marketing with powerful automation and segmentation tools.
Rapidly create and send targeted campaigns with ease. Personalize your messages with dynamic content and track performance with real-time analytics.
Read our analysis about rapidmailTo rapidmail product page
Boost your email productivity with this software. Automate tasks, track emails and schedule follow-ups.
With this software, you can easily manage your emails with features like email tracking, automated reminders, and the ability to schedule follow-ups. It also integrates with your calendar and CRM, allowing you to streamline your workflow and increase productivity.
Read our analysis about SalesforceIQ InboxTo SalesforceIQ Inbox product page
Boost your email campaigns with advanced analytics, automation, and personalization features.
Get a deeper understanding of your target audience with detailed metrics and A/B testing capabilities. Automate your campaigns with drip sequences and trigger-based emails. Personalize your messages with dynamic content based on subscriber behavior and preferences. Maximize your ROI with our comprehensive email marketing solution.
Read our analysis about SenderTo Sender product page
Boost your marketing campaigns with targeted email automation and customizable templates. Streamline your workflow and increase your ROI.
StreamContact's powerful email marketing software enables you to segment your audience, track performance, and optimize your campaigns. With drag-and-drop design tools and advanced reporting features, you can easily create and manage personalized campaigns that drive engagement and conversions.
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Boost email response rates with advanced analytics and real-time reporting.
With Time To Reply, you can track email metrics and optimize your email performance. Get insights into open rates, response times, and more. Plus, receive notifications and alerts for important emails, ensuring no message gets left behind.
Read our analysis about Time To ReplyTo Time To Reply product page
Boost your marketing campaign with this email software that offers customizable templates, A/B testing, and real-time analytics.
With Mailpro, you can easily create professional-looking emails using their drag-and-drop editor, segment your audience for targeted campaigns, and automate your emails for maximum efficiency. Plus, the software integrates with popular CRM platforms for seamless management of your contacts.
Read our analysis about MailproTo Mailpro product page
Powerful email marketing tool with automation, personalization, and analytics features.
Wundermailing offers a comprehensive email marketing solution with automation workflows, personalization options, and in-depth analytics to help businesses optimize their email campaigns. Its drag-and-drop editor makes creating visually appealing emails easy, and its segmentation and A/B testing features ensure targeted and effective messaging.
Read our analysis about WundermailingTo Wundermailing product page
Streamline your email marketing with easy-to-use software that automates campaigns, tracks performance, and offers customizable templates.
With our email marketing software, you can create and send targeted campaigns, segment your audience, and analyze engagement metrics in real-time. Whether you're looking to reach new customers or nurture existing relationships, our platform simplifies the process and helps you achieve your goals.
Read our analysis about Zoho CampaignsBenefits of Zoho Campaigns
Email marketing
To Zoho Campaigns product page
Streamline your email marketing with personalized mass emails, tracking, and scheduling.
With YAMM, easily create and send personalized mass emails, track open and click rates, and schedule your campaigns for optimal timing. Save time and improve your email marketing strategy.
Read our analysis about Yet Another Mail Merge (YAMM)Benefits of Yet Another Mail Merge (YAMM)
Very Easy to use
It's not an other software, it's included inside GSuite
To Yet Another Mail Merge (YAMM) product page
An email marketing software or emailing software is a marketing tool composed of an interface to manage contacts, advertising campaigns and email design; as well as an email routing system that allows you to send personalized mass emails.
Email campaigns can have three objectives:
The answer to this question is essentially marketing because a simple free email allows you to send emails to hundreds of recipients.
Increase volume of E-mails being sent
Mass email servers can handle thousands of mailings without being blacklisted because they comply with good Web practices: IP preheating, adhering to charters, the timing of mailings, etc.
Improve the Targeting Process
Emailing tools are equipped with a contact manager that allows users to segment emails according to specific criteria (age, gender, registration date) or even dynamic criteria such as the number of hits or clicks.
Marketing automation
Email marketing software also makes it possible to automate the sending of mass emails by scheduling advertising campaigns, autoresponders or the RSS-to-email function, which triggers a message when an article is published, for example.
Emailing software can also be used to automate certain tasks such as opting out, cleaning databases, creating reports for performance monitoring, etc.
Results
E-mails are more appealing, more targeted, more relevant and tracked so the result is necessarily better than with a classic free tool in terms of click rate, opening rate, delivery and engagement.
Emailing solutions have the advantage of maximizing the delivery of emails so that they are not considered as "spam" thanks to continuously improved routing techniques.
Responsive Design
These tools also include the design of responsive emails (adapted to the screen of mobile phones).
Emailing solutions offer all the following basic functions:
Other less common features are found in some programs:
When selecting an emailing tool, it is essential to know precisely the needs of the company and take into consideration the functional coverage that this software offers.
This will make it easier to choose an emailing software: how many emails are sent each month? To how many contacts? Can these figures evolve more or less quickly?
Today, many software editors offer the same results. However, the included features are very different from software to another. If you are looking for a software that will allow you to make Landing Pages then you will have only have a few choices as GetResponse and Mailchimp are the leaders on this feature.
The appvizer comparator is a good way to compare email marketing software. It allows you to compare the features of different email marketing solutions such as marketing automation, A/B testing, responsive design, deliverability testing, segmentation parameters, available forms…
Indeed, it will be easier to make a selection after comparing the features of the best software on the market.
Emailing software makes it possible to send emails to large volumes of contacts simultaneously or at different times.
In addition to volumes that can reach several million recipients per month, emailing software has several qualitative advantages. It allows you to format emails with images, tables, and action buttons and maximize message relevance through segmentation, text customization, and scenarios.
To know everything about this branch of direct marketing, find our guides on email marketing.
Today, there is a large number of email marketing software on the market. The key players promote the efficiency of their emails, the ergonomics of email design, and the quality of campaign tracking.
However, the main differentiating factor today lies in the marketing tools available that lets users enhance their contact bases to carry out relevant actions. This is particularly the case for e-commerce companies that regularly cross-sell after a first visit or purchase.
The emailing market is stable, but the possibilities for new services are evolving. The volume of emails sent has been virtually stable since 2013 at 135 billion e-mails sent per year.
Project management in the context of acquiring an emailing solution is relatively simple, as it does not require any specific integration.
The implementation of an emailing solution consists mainly in cleaning the contact databases, most often in Excel, to carry out a single import of all the data into the solution without generating losses. It is necessary to anticipate a full working day for cleaning, sorting the imports, and the import itself.
The second part of project management consists of creating the different email templates that will serve as the basis for designing the emails sent. This work must respect current messaging standards: the code must be optimized so as not to turn into spam while adapting to different types of screens. Then, the graphic design will create a Corporate standard in order to create a real brand image.
Some applications allow you to send emails via a personalized domain name (example.com). To do this, you must configure the SPF (Sender Policy Framework) which allows you to validate the ownership of this domain. The Domain Keys Identified Mail (DKIM) must also be configured to identify the sender of the emails. This makes it possible to effectively control spam and phishing.
The SPF and DKIM are configured in the administration system of the domain name manager (OVH for example).
In addition to the technical aspect, a successful implementation of an email marketing tool will be based on an elaborate marketing strategy and marketing tactics. This will involve setting up opt-in strategies (proactive user acceptance), scenarios to trigger sales, and varied and relevant content.
Email marketing software allows you to create and send targeted emails to your subscribers. It also helps to manage your email lists, automate email campaigns, track email performance, and analyze data to improve future campaigns.
Look for features such as email templates, drag-and-drop email editor, segmentation options, automation workflows, A/B testing, email analytics, and integrations with other tools like CRM or social media platforms.
Email marketing can help to increase brand awareness, generate leads, nurture customer relationships, drive sales, and provide valuable insights into customer behavior and preferences. It's also a cost-effective marketing channel with a high ROI.
Some of the top email marketing software options include Mailchimp, Constant Contact, AWeber, Campaign Monitor, and HubSpot. Each has its own unique features and pricing plans that may suit different businesses.
Some popular free email marketing software options include Mailchimp's free plan, Sendinblue's free plan, and MailerLite's free plan. While these plans have limitations, they can be a good starting point for small businesses with limited budgets.
