Email marketing software allows you to send mass emails to people on a mailing list.
Emelia offers a simple yet powerful platform for managing all your outreach needs.
With features like cold-emailing, LinkedIn outreach, email warm-up, and email finding, Emelia is trusted by over 1,000 companies to streamline business development and boost prospect engagement.
Read our analysis about EmeliaTo Emelia product page
Salesforge is an AI-driven platform that revolutionizes cold email outreach, enabling businesses to send personalized emails at scale across multiple languages.
Designed to improve deliverability and response rates, Salesforge offers tools for email warm-up, validation, and autonomous sales processes, helping teams focus on growth rather than manual tasks.
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Boost your email marketing with advanced automation and segmentation tools.
Astonish Email offers powerful automation features such as drip campaigns, triggered emails, and dynamic content. With segmentation options based on subscriber behavior and demographics, you can send targeted messages that resonate with your audience.
Read our analysis about Astonish EmailTo Astonish Email product page
Email marketing software with advanced automation and segmentation features for targeted campaigns.
Atmail's email marketing software provides advanced automation and segmentation features, allowing users to create targeted campaigns for maximum impact. With features such as dynamic content, lead scoring, and triggered campaigns, this software streamlines the process of creating and executing successful email marketing campaigns.
Read our analysis about AtmailTo Atmail product page
Streamline your email marketing with easy-to-use tools for personalized campaigns, automation, and analytics.
With features such as drag-and-drop campaign design, audience segmentation, and real-time performance tracking, this software is perfect for businesses of all sizes looking to boost their email marketing efforts.
Read our analysis about MailChimpTo MailChimp product page
Boost your email campaigns with advanced automation and segmentation tools.
With our email marketing software, you can create targeted campaigns, automate your email flows, and track your performance with detailed analytics. Our segmentation tools allow you to tailor your content to specific audiences, while our automation features save you time and increase your conversion rates.
Read our analysis about wewmanagerTo wewmanager product page
Email Marketing software that provides customizable templates, autoresponders, and list management.
With Benchmark Email, you can create professional-looking email campaigns with ease. The software offers a wide range of customizable templates to choose from, and you can set up automated responses to save time. It also has robust list management features that allow you to segment your audience and track engagement.
Read our analysis about Benchmark EmailTo Benchmark Email product page
Create, Send and Track Emails
With this software, you can easily design and send customized emails to your audience. The platform offers a drag-and-drop editor, A/B testing, and automation features. You can track the performance of your campaigns with real-time analytics and reports.
Read our analysis about Brevo (ex Sendinblue)Benefits of Brevo (ex Sendinblue)
An affordable MailChimp alternative
One tool to build comprehensive marketing strategies
Automation & segmentation to streamline your workflow
To Brevo (ex Sendinblue) product page
Streamline your email marketing with powerful automation tools and customizable templates.
BetterMail's automation tools make it easy to send targeted messages at just the right time, while customizable templates ensure your emails always look professional. Plus, with detailed analytics and A/B testing, you can optimize your campaigns for maximum impact.
Read our analysis about BetterMailTo BetterMail product page
Streamline your email marketing with advanced automation, analytics, and segmentation tools.
Boost your campaign effectiveness with Sendethic's intuitive email builder, A/B testing, and personalized content options. Analyze your campaigns' performance with comprehensive reports and optimize your targeting with dynamic segmentation.
Read our analysis about SendethicTo Sendethic product page
Boost your email marketing with advanced automation, segmentation and reporting tools.
Bizzy's email marketing software offers powerful automation features that streamline your campaigns. Segment your lists to target specific audiences, and track your results with detailed reporting.
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Revolutionize your email marketing with video messages and personalized content.
BombBomb allows you to easily create and send video messages to your email subscribers, increasing engagement and conversion rates. With the ability to personalize your messages and track analytics, you can optimize your email marketing strategy like never before.
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Powerful email marketing tool with automation, segmentation, and analytics.
With GetResponse, you can create personalized and targeted campaigns that are triggered by user behavior. The software offers a drag-and-drop editor, A/B testing, and real-time reporting to help you optimize your email marketing efforts. Plus, with integrations to popular platforms like Shopify and WordPress, you can easily sync your data and automate workflows.
Read our analysis about GetResponseTo GetResponse product page
Power up your email marketing with a top-rated software that offers customizable templates, automation, and analytics.
Create stunning emails in minutes with drag-and-drop editing and access to 700+ templates. Automate your campaigns with triggers and autoresponders, and track performance with real-time analytics.
Read our analysis about AWeberTo AWeber product page
Streamline your email marketing with an intuitive software that offers customizable templates, automation features, and real-time analytics.
Constant Contact allows you to easily create and send professional-looking emails, schedule automated campaigns, and track your results. With a user-friendly platform and a variety of integrations, you can optimize your email marketing strategy and grow your business.
Read our analysis about Constant ContactTo Constant Contact product page
Email Marketing software with advanced features for automation, segmentation, and A/B testing.
Streamline your email campaigns with SG Autorépondeur's easy-to-use interface, customizable templates, and real-time analytics. Automate your follow-up sequences, segment your audience, and optimize your campaigns with A/B testing for maximum engagement and conversions.
Read our analysis about SG AutorépondeurTo SG Autorépondeur product page
Boost your email marketing with this software. Create personalized campaigns, track your metrics, and automate your workflow.
With this software, you can segment your audience, design templates, and schedule your emails for optimal delivery. The analytics dashboard provides real-time data on open rates, click-throughs, and conversions. The automation features allow you to create workflows that trigger targeted messages based on subscriber behavior.
Read our analysis about MailigenTo Mailigen product page
Email Marketing software that automates campaigns, tracks metrics, and offers customizable templates.
With Tipimail, you can easily create and send personalized emails, segment your audience, and analyze open rates, clicks, and conversions. The software also provides real-time delivery status and error reporting, ensuring your messages reach your subscribers' inboxes.
Read our analysis about TipimailTo Tipimail product page
Powerful email marketing software with advanced segmentation, automation, and reporting features.
CakeMail allows you to create targeted campaigns with ease, thanks to its segmentation tools that let you group contacts based on behavior, demographics, and more. The automation feature ensures that your messages reach the right people at the right time, while the detailed reports help you track your success and improve your strategy.
Read our analysis about CakeMailTo CakeMail product page
Streamline your email marketing campaigns with advanced automation and segmentation tools.
CleverReach's intuitive platform allows you to easily create targeted campaigns, track engagement metrics, and optimize your content for maximum impact. With features like A/B testing and personalized recommendations, you can ensure that every email lands in the right inbox at the right time.
Read our analysis about CleverReachTo CleverReach product page
An email marketing software or emailing software is a marketing tool composed of an interface to manage contacts, advertising campaigns and email design; as well as an email routing system that allows you to send personalized mass emails.
Email campaigns can have three objectives:
The answer to this question is essentially marketing because a simple free email allows you to send emails to hundreds of recipients.
Increase volume of E-mails being sent
Mass email servers can handle thousands of mailings without being blacklisted because they comply with good Web practices: IP preheating, adhering to charters, the timing of mailings, etc.
Improve the Targeting Process
Emailing tools are equipped with a contact manager that allows users to segment emails according to specific criteria (age, gender, registration date) or even dynamic criteria such as the number of hits or clicks.
Marketing automation
Email marketing software also makes it possible to automate the sending of mass emails by scheduling advertising campaigns, autoresponders or the RSS-to-email function, which triggers a message when an article is published, for example.
Emailing software can also be used to automate certain tasks such as opting out, cleaning databases, creating reports for performance monitoring, etc.
Results
E-mails are more appealing, more targeted, more relevant and tracked so the result is necessarily better than with a classic free tool in terms of click rate, opening rate, delivery and engagement.
Emailing solutions have the advantage of maximizing the delivery of emails so that they are not considered as "spam" thanks to continuously improved routing techniques.
Responsive Design
These tools also include the design of responsive emails (adapted to the screen of mobile phones).
Emailing solutions offer all the following basic functions:
Other less common features are found in some programs:
When selecting an emailing tool, it is essential to know precisely the needs of the company and take into consideration the functional coverage that this software offers.
This will make it easier to choose an emailing software: how many emails are sent each month? To how many contacts? Can these figures evolve more or less quickly?
Today, many software editors offer the same results. However, the included features are very different from software to another. If you are looking for a software that will allow you to make Landing Pages then you will have only have a few choices as GetResponse and Mailchimp are the leaders on this feature.
The appvizer comparator is a good way to compare email marketing software. It allows you to compare the features of different email marketing solutions such as marketing automation, A/B testing, responsive design, deliverability testing, segmentation parameters, available forms…
Indeed, it will be easier to make a selection after comparing the features of the best software on the market.
Emailing software makes it possible to send emails to large volumes of contacts simultaneously or at different times.
In addition to volumes that can reach several million recipients per month, emailing software has several qualitative advantages. It allows you to format emails with images, tables, and action buttons and maximize message relevance through segmentation, text customization, and scenarios.
To know everything about this branch of direct marketing, find our guides on email marketing.
Today, there is a large number of email marketing software on the market. The key players promote the efficiency of their emails, the ergonomics of email design, and the quality of campaign tracking.
However, the main differentiating factor today lies in the marketing tools available that lets users enhance their contact bases to carry out relevant actions. This is particularly the case for e-commerce companies that regularly cross-sell after a first visit or purchase.
The emailing market is stable, but the possibilities for new services are evolving. The volume of emails sent has been virtually stable since 2013 at 135 billion e-mails sent per year.
Project management in the context of acquiring an emailing solution is relatively simple, as it does not require any specific integration.
The implementation of an emailing solution consists mainly in cleaning the contact databases, most often in Excel, to carry out a single import of all the data into the solution without generating losses. It is necessary to anticipate a full working day for cleaning, sorting the imports, and the import itself.
The second part of project management consists of creating the different email templates that will serve as the basis for designing the emails sent. This work must respect current messaging standards: the code must be optimized so as not to turn into spam while adapting to different types of screens. Then, the graphic design will create a Corporate standard in order to create a real brand image.
Some applications allow you to send emails via a personalized domain name (example.com). To do this, you must configure the SPF (Sender Policy Framework) which allows you to validate the ownership of this domain. The Domain Keys Identified Mail (DKIM) must also be configured to identify the sender of the emails. This makes it possible to effectively control spam and phishing.
The SPF and DKIM are configured in the administration system of the domain name manager (OVH for example).
In addition to the technical aspect, a successful implementation of an email marketing tool will be based on an elaborate marketing strategy and marketing tactics. This will involve setting up opt-in strategies (proactive user acceptance), scenarios to trigger sales, and varied and relevant content.
Email marketing software allows you to create and send targeted emails to your subscribers. It also helps to manage your email lists, automate email campaigns, track email performance, and analyze data to improve future campaigns.
Look for features such as email templates, drag-and-drop email editor, segmentation options, automation workflows, A/B testing, email analytics, and integrations with other tools like CRM or social media platforms.
Email marketing can help to increase brand awareness, generate leads, nurture customer relationships, drive sales, and provide valuable insights into customer behavior and preferences. It's also a cost-effective marketing channel with a high ROI.
Some of the top email marketing software options include Mailchimp, Constant Contact, AWeber, Campaign Monitor, and HubSpot. Each has its own unique features and pricing plans that may suit different businesses.
Some popular free email marketing software options include Mailchimp's free plan, Sendinblue's free plan, and MailerLite's free plan. While these plans have limitations, they can be a good starting point for small businesses with limited budgets.
