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Lead Generation Software

A lead is a qualified contact in the purchasing phase. Generating leads literally means "detecting leads". Lead generation software is marketing software that allows you to automatically identify people who potentially have a project that matches the product or service you are selling.

Lead Generation : related categories

Our selection of 83 lead generation software

Humanlinker

AI-Powered Sales Engagement for Efficient Lead Management

No user review
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Pricing on request

Humanlinker is a cutting-edge platform designed to streamline sales engagement by leveraging AI and data-driven insights.

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It helps sales teams build stronger relationships, prioritize leads, and manage opportunities effectively.

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Runday

Boost B2B Sales with AI-Powered Lead Conversion

No user review
close-circle Free version
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Pricing on request

Runday.ai is a no-code platform that unites human and AI agents to streamline B2B appointment booking and automate lead conversion.

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Meet Alice, your AI-powered assistant who can respond to buyer inquiries 24/7, follow up with no-shows, and execute targeted outreach across social and outbound channels. With just five minutes, you can experience the efficiency and growth Runday.ai brings to your brand.

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Visiblee

Generate highly qualified leads from your website

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2.0
Based on 4 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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close-circle Free trial
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Paid version from €250.00 /month

Boost your sales with our powerful lead generation software. Identify website visitors and turn them into leads with ease.

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Visiblee's lead generation software provides detailed visitor insights and real-time notifications. With our intuitive dashboard, you can easily manage and prioritize leads for maximum efficiency. Say goodbye to missed opportunities and hello to increased conversion rates.

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Benefits of Visiblee

check Identification of individual website visitors

check Retargeting of leads with email marketing automation

check Scoring of leads powered by AI

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Zerobounce Email Finder

Advanced Email Verification for Precise Marketing

No user review
close-circle Free version
close-circle Free trial
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Pricing on request

Zerobounce Email Finder is an essential tool for marketers and businesses, dedicated to refining email lists with high accuracy.

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Targeted towards those who cherish maximized engagement rates, it offers powerful email validation and verification capabilities, ensuring that your messages reach active inboxes efficiently.

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AutoRaptor CRM

Lead Generation Software

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your sales with powerful lead generation software. Automate your follow-up process and track your leads with ease.

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AutoRaptor CRM helps you streamline your sales process by automating follow-up tasks and providing real-time lead tracking. With AutoRaptor, you can easily manage your leads and close more deals.

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Sparklane

Predictive Lead Scoring B2B Solution

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4.1
Based on 102 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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check-circle Free demo

Pricing on request

Boost your sales with AI-powered lead generation software. Identify the right prospects and personalize outreach with ease.

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Predict by Sparklane uses machine learning to analyze data and predict which leads are most likely to convert. With advanced filtering options and real-time updates, you can focus on the most promising prospects and close more deals.

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Benefits of Sparklane

check Automatic Lead Scoring

check Identification of potential customers & lead quality

check Updated information and immediate notifications

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Corporama

Effective Business Intelligence for Professionals

No user review
close-circle Free version
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close-circle Free demo

Pricing on request

Generate high-quality leads effortlessly with this software.

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This lead generation software streamlines the process of finding potential clients and provides detailed information about them. It allows you to filter and sort leads based on various criteria, such as industry, location, and company size. With its intuitive interface and advanced search capabilities, you can easily find the right prospects to grow your business.

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Nomination

Efficient Talent Management Solution for Businesses

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4.8
Based on 38 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Increase your sales leads with our Lead Generation software. Find and target the right customers with ease.

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"Nomination's Lead Generation software offers advanced search filters, allowing you to narrow down your target audience by location, industry, and more. With customizable templates, you can create personalized campaigns that capture your audience's attention and generate more leads.

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ChannelNet

Optimize Communication with Advanced Team Management

No user review
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Pricing on request

Automate lead generation and management with our software. Streamline your sales process and increase conversions.

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Our software offers customizable lead forms, lead scoring, and lead nurturing campaigns. With real-time lead tracking and reporting, you can optimize your sales funnel for maximum results.

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Lead Generation software: purchase guide

What is Lead Generation Software?

Definition

Lead generation tool is an IT solution that allows you to define your target audience and improve the performance of your marketing campaigns: attract more visitors, convert them into leads, close sales and turn them into ambassadors.

The software performs a pre-selection of prospects for you who may be interested in the products or services your company offers. You can reduce the number of contacts and improve your conversion rates by sending targeted messages.

A real return on investment, as well as the acquisition of marketing strategy software, is a must for your company and e-commerce.

How Does it Work?

Lead generation software is a database developer designed to improve the conversion rate of your inbound marketing campaigns. 

This software solution centralizes prospect contact information and gathers all the information that may be of interest to you in order to better understand expectations and refine customer relationship management. Segment your prospect lists to select potential customers to send a personalized message to.

This relationship marketing software also tests websites and checks email addresses to make sure they are still valid.

In this way, you reduce the risk that your marketing campaign will miss its target:

  • Your marketing communication will reach people who may be interested in what you have to offer

  • New contact leads are converted into customers.

What Are the Main Features of Lead Generation Software?

There are many marketing strategy software programs dedicated to lead generation. You will need to pay attention to their functionalities to choose the software solution that best suits your company's needs:

  • The creation of new directories with quality contacts

  • The analysis of lead generation using drag and drop

  • Targeting interested consumers based on a product or service

  • The development of an email and contact database

  • Verification of emails and contact details in order to prepare a quality emailing campaign

  • Assistance for the creation of more or less important broadcasting campaigns

  • The collection of data from several countries around the world

  • Automation of follow-up emails and creation of standard scenarios based on the responses or reactions of prospects or customers

  • Identification of interested prospects in real-time

  • Automation marketing as templates for customized email marketing and SMS marketing that can be automatically sent according to the recipient's behavior

  • Landing page templates or the possibility to create a showcase site with an integrated contact form

  • A dashboard to visualize the impact of marketing campaigns

Linked to your content marketing and inbound marketing strategies, lead generation software manages your online advertising. It adapts ads to your content strategy and target audience.

Other more complex tools manage the entire marketing plan: influencers, social media and press relations for example.

Lead Generation Techniques

Lead generation refers to the detection of an individual's interest in the products or services marketed by your company. With this online tool, you will meet many objectives: development and acceleration of business development, acquisition of new markets, optimization of commercial resources, the launch of new products, etc.

Discover how to supply your sales and marketing force with prospects who have a real interest in your services with our techniques (inbound, outbound, marketing automation, etc.) on lead generation.

Who Uses Lead Generation Software?

A true customer relationship marketing and management software package is mainly used by your sales, marketing, web marketing, and communications teams (BtoB and BtoC): 

  • To better understand the expectations of your prospects

  • To send personalized messages

  • To improve the conversion of your prospects into customers

Investment in digital marketing strategy software packages is essential for companies of all sizes.

Marketing and communication agencies are also keen on these solutions as part of their clients' business development.

Why Use an Enterprise Lead Generation Solution?

Lead generation helps you to better identify and qualify leads that are potentially interested in a purchase project that matches one of your offers. This software supports you at each key step of your marketing campaign.

Advantages

  • The success of your business development and the increase in sales performance

  • The acquisition of new markets

  • The development of a good communication strategy

  • Saving time and productivity through qualified contacts

  • An improvement in brand image

  • The building of exit-intent popups

  • Encouraging website visitors to click on a call-to-action button

  • Risk management when launching a new product

  • The gain of conversions with a lead scoring

  • Optimizing the customer experience

  • Analysis of international sources

  • Creation of email lists to improve an email marketing strategy

  • New sales leads

  • Multiplying the conversion rate

  • In a content strategy, the software improves your natural referencing and your reputation on the Web (e-reputation)

  • Building customer loyalty by offering them appropriate products or services

Disadvantages

  • You are far from reaching 100% qualitative leads

  • After the first contact that attracts attention, your conversion funnel must include a phone call to convince these future customers

  • Your cross-channel argument must be consistent or your credibility will be compromised

How to Choose Lead Generation Software?

Lead generation software is available for sales teams in either a free version or as software with a license or subscription. The advantage of free software is obvious! But be careful, free or open-source software is sometimes limited and can quickly become frustrating. Paid software offers greater functionality and is more scalable. In addition, your marketing efforts need to be highly effective in order to face the competition by offering a fast and efficient solution to your prospects' needs.

In terms of paid software, you can choose software installed directly on your network or choose software in SaaS mode. This software solution is accompanied by many services to support you in your web marketing strategy.

Ask for a free trial to test the different software programs. Compare and define the software that will help you better target your marketing campaigns and build customer loyalty.

Lead Generation softwares: Q&A

How does a lead generation software work?

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A lead generation software captures and analyzes data from various sources such as social media, email, and webpages to identify potential customers. It then classifies the leads and provides actionable insights to the sales team, helping them to prioritize and personalize their outreach efforts.

What features should I look for when looking for lead generation software?

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Look for software that offers lead scoring, lead nurturing, and analytics capabilities. Other useful features include contact management, email marketing automation, and integrations with popular CRM tools. Ensure that the software can also handle multiple channels such as social media and web forms.

What are the benefits of lead generation for my company?

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Lead generation helps companies to identify potential customers who are interested in their products or services. By focusing on high-quality leads, companies can improve their conversion rates and reduce costs associated with unproductive outreach efforts. Lead generation also allows for personalized communication, increasing the likelihood of a successful sale.

What are the best lead generation software options?

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Some of the best lead generation software options include HubSpot, Marketo, and Salesforce. These software tools offer a wide range of features and integrations, enabling businesses to manage their leads effectively and efficiently.

What are the free lead generation software alternatives I could try?

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Some free lead generation software options include Hootsuite, SumoMe, and Hello Bar. While these tools may not have all the features of paid software, they can still provide valuable insights into lead behavior and help businesses to generate leads.