G2 : Professional Software Directory
G2: in summary
G2 (formerly G2 Crowd) is a website which allows users to generate comparative analysis of various software. It is aimed at professional software vendors and companies looking for a software solution.
What G2 brings to the table
The website is focused on the needs of users looking for software: companies use it to find the solution that will be best suited to their specific needs.
G2 offers a review-oriented approach: it positions and compares each software solution against others based on these reviews, within a comparison table.
Software vendors reference their solutions on this website to appear in the catalog, which allows them to assess their place in the market by comparing themselves to the solutions provided by their competitors.
The choice of users is guided by the numerous reviews left on the platform.
The characteristics of G2
G2 enjoys a very comprehensive software catalog for the US software market.
This represents an opportunity for vendors wishing to enter this market but can also become a problem in view of the difficulties to be visible next to American giants.
The platform features numerous reviews on the solutions’ product pages because users are encouraged to give their opinion, most notably through a reward system, which may affect their reliability and trustworthiness.
The website bets on a technical approach, as its interface is rather complex. This makes searching for software more difficult for users less familiar with business software.
G2 VS Appvizer
Appvizer is the #1 media in Europe that digitalizes companies. With a focus on its users’ needs, the platform supports them in the best possible way possible throughout their software research marketing funnel.
This approach allows Appvizer to be more than a lever of traffic acquisition and to offer 360° marketing solutions based on AI technology to software vendors.
Vendors listed on Appvizer can gather reviews and be present in the platform while staying in control of their product page for free.
Appvizer is multilocal and multilingual: the platform is present on the American, British, French, Spanish, Italian and German markets.
Something to keep in mind: the catalogs of the various Appvizer domains are specific and localized, the solutions available depend on the specific norms, technological expectations and needs of users in the country in question.
Its benefits
Number of reviews
US market
Its disadvantages
Reliability of the reviews
Visibility within the directory
G2: its rates
Standard
Rate
On demand
Clients alternatives to G2
Streamline your email marketing with an all-in-one software that offers customizable templates, automation tools, and detailed analytics.
See more details See less details
With Campaigner, you can easily create and send personalized emails, schedule automated campaigns, and track your results in real-time. Plus, the software integrates with popular CRMs and social media platforms for a seamless marketing experience.
Read our analysis about CampaignerBenefits of Campaigner
High-level deliverability
Advanced workflows capabilities
Possibility to combine email with SMS
To Campaigner product page
Create stunning websites with ease using this powerful Content Management System software.
See more details See less details
With intuitive drag-and-drop tools and customizable templates, this software is perfect for beginners and professionals alike. Easily manage your website's content, add e-commerce functionality, and optimize for search engines.
Read our analysis about WixTo Wix product page
Elevate brand presence with dynamic video content and targeted ads.
See more details See less details
TikTok for Business is a powerful social media marketing platform that empowers brands to connect with their audience through engaging video content and precise targeting. It offers tools for creating interactive ad campaigns, insightful analytics to gauge performance, and features to foster community interaction, making it an essential software for businesses aiming to expand their digital footprint on a global scale.
Read our analysis about TikTok for BusinessBenefits of TikTok for Business
Massive, diverse global audience reach
Creative, high-engagement content format
In-depth analytics for campaign tracking
To TikTok for Business product page
Appvizer Community Reviews (0) The reviews left on Appvizer are verified by our team to ensure the authenticity of their submitters.
Write a review No reviews, be the first to submit yours.