Most brands ignore the people behind the traffic that passes through their Dealer Locator. This is a mistake since the people visiting the dealer locator are in fact highly motivated buyers. The brands have no idea what happens once these motivated buyers have looked at their products and maybe even clicked on “where to buy”.

Brands often offer a simple list of email addresses for their dealers, which gives them no means of knowing what happens next. In many cases their dealers might not even reply to the potential buyer. The brand is at high risk of damaging their brand due to bad customer experience, not to mention the huge amount of the lost sales opportunities. Transforming website visitors into in-store customers, is what is called “drive-to-store”. Sadly, most brands ignore the importance of this topic and lose out on large amounts of potential business.

GTRsuite solves this issue and enables brands to deploy best-in-class dealer locators in order to efficiently convert traffic into identifiable leads, ensure an optimal customer journey and monitor dealer performance.