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Marketing Automation Software

Marketing software is a tool that helps companies optimize their marketing and communication strategies.

Marketing Automation : related categories

Our selection of 77 marketing automation software

Leadfox

Maximize Marketing Results with Dynamic Email Campaign Automation

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4.9
Based on 112 reviews
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Pricing on request

Automate your marketing tasks with this software. Create landing pages, email campaigns, and track leads all in one place.

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With Leadfox, you can easily create professional landing pages without any coding. Its drag-and-drop interface makes it easy to design pages that convert. You can also create email campaigns and track leads' behavior to improve your marketing efforts.

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Leadsius

Empower Your Marketing with Automation Tools

No user review
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Pricing on request

Automate your marketing tasks and increase your ROI with this software.

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With its advanced segmentation and lead scoring capabilities, this software helps you target the right audience and prioritize your leads for maximum conversion. Its intuitive interface and easy integration with other tools make it a must-have for any marketing team.

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Leanplum

Enhance Mobile Engagement with Multichannel Automation

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4.2
Based on +200 reviews
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Pricing on request

Automate your marketing campaigns with powerful software that streamlines the process.

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With advanced segmentation, personalized messaging, and real-time analytics, this software makes it easy to optimize your marketing efforts and drive results.

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SmartFocus

Revolutionize Marketing with Smart Automation Tools

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3.7
Based on 3 reviews
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Pricing on request

Automate your marketing campaigns with this software. Streamline your email, social media, and website efforts.

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Manage your customer data, segment your audience, and create personalized campaigns. Measure your results with detailed analytics.

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MakesBridge

Sophisticated Marketing Automation Made Simple

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4.7
Based on 20 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Streamline your marketing efforts with powerful automation tools. Maximize your ROI with tailored campaigns and seamless integrations.

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MakesBridge's marketing automation software offers a comprehensive suite of tools to simplify your marketing strategy. With custom campaign creation and seamless integration with your existing systems, you can streamline your workflow and optimize your ROI.

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Market Logic Software

Revolutionize Research with Insight Management Systems

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3.5
Based on 4 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Automate your marketing tasks with this software. Streamline your workflow and save time with its powerful features.

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This software offers a range of tools to help you manage your marketing tasks more efficiently. From creating and scheduling content to analyzing data, it simplifies the process and helps you make better decisions. Its advanced automation features allow you to personalize your campaigns and reach your target audience more effectively.

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Marketing Automation

Revolutionize Campaigns with Powerful Automation Tools

No user review
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Pricing on request

Automate your marketing tasks with this software. Save time and increase productivity with features such as email campaigns, lead scoring, and social media management.

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This software streamlines your marketing efforts by automating repetitive tasks. With email campaigns, you can easily reach your target audience. Lead scoring helps you prioritize your leads, while social media management lets you engage with followers. Save time and increase productivity with this powerful marketing automation tool.

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Mediatool

Streamlined Planning for Marketing Success

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4.7
Based on 66 reviews
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Pricing on request

Streamline your marketing efforts with automation software that simplifies tasks, tracks performance, and optimizes campaigns.

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Mediatool's marketing automation software allows you to create and manage campaigns across multiple channels, automate repetitive tasks, and gain insights into your audience's behavior. With features like A/B testing, lead scoring, and ROI tracking, you can optimize your marketing efforts and increase conversions.

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onalytica

Influencer Marketing Powerhouse for Brands

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4.5
Based on 14 reviews
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Pricing on request

Automate your marketing tasks with software that simplifies your workflow, saves time, and increases efficiency.

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Onalytica is a comprehensive marketing automation tool that streamlines your campaign management, lead generation, and customer engagement. With advanced analytics and reporting, you can track your marketing performance and optimize your strategy in real-time.

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Conversaa

Efficient Team Collaborations with Conversaa Software

No user review
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Paid version from €50.00 /month

Automate your marketing tasks with Conversaa. Track your leads, schedule emails, and create custom campaigns effortlessly.

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Conversaa allows you to streamline your marketing efforts by automating repetitive tasks. Its lead tracking feature lets you monitor your prospects' engagement with your content, while the email scheduling tool helps you stay on top of your communications. With custom campaigns, you can target specific groups and personalize your messaging for maximum impact.

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Optin Monster

Boost Conversions and Monetize Website Traffic

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4.3
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Boost website conversions with powerful marketing automation software. Create pop-ups, forms, and campaigns to engage visitors and increase sales.

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Optin Monster's user-friendly interface allows for easy customization of your campaigns. Choose from a variety of templates or design your own. Track your results and optimize your campaigns for maximum effectiveness.

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Benefits of Optin Monster

check Increase Conversion Rates

check Enhance User Engagement

check Detailed Insights for Optimization

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Popisto

Efficient CRM Solution for Small Businesses

No user review
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Pricing on request

Boost your marketing efforts with automation software that optimizes campaigns, tracks leads, and streamlines workflows.

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Popisto's comprehensive suite of tools includes A/B testing, lead scoring, and integrations with popular CRM platforms, making it the perfect solution for businesses looking to increase their ROI and improve their marketing strategy.

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Pricing Engine

Optimize Your Pricing Strategy with Advanced Analytics

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Pricing on request

Automate marketing tasks with ease. Targeted campaigns, personalized content, and detailed analytics at your fingertips.

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The Marketing Automation software streamlines marketing tasks, from segmentation to campaign execution. With automated workflows, targeted campaigns, and personalized content, it helps you connect with your audience. Detailed analytics give insight into your marketing efforts and help you make data-driven decisions.

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ACTITO

Maximize Campaign Performance with Advanced Marketing Software

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4.3
Based on 111 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Automate marketing tasks with ease. Streamline campaigns, emails, and more, all in one platform.

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ACTITO simplifies marketing automation by providing users with an all-in-one solution for campaign management, email marketing, and more. With streamlined workflows and easy-to-use tools, businesses can automate tasks and improve efficiency.

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BOXIA

Enhance Your Delivery Management with Advanced Tools

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4.9
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from €89.00 /month

Automate your marketing tasks with this software. Streamline email campaigns, lead generation, and customer tracking.

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With this marketing automation software, you can easily create and send personalized emails, track website visitors, and manage your leads all from one platform. It also offers advanced reporting and analysis features to help you optimize your campaigns for maximum ROI.

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Sailthru

Personalized Marketing Automation for Retail Success

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4.0
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Automate your marketing efforts with a powerful software that optimizes customer engagement, increases conversions, and boosts revenue.

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Sailthru's Marketing Automation software uses AI and machine learning to deliver personalized content across multiple channels, track customer behavior, and provide actionable insights to enhance your marketing strategy.

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SALESmanago

Revolutionize Marketing Automation Solutions

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4.4
Based on +200 reviews
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Pricing on request

Automate your marketing efforts with software that streamlines your campaigns, tracks your visitors, and optimizes your conversions.

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With this Marketing Automation software, you can easily create personalized campaigns that target specific audiences, analyze the performance of each campaign, and adjust your strategy accordingly. The platform also offers advanced lead scoring and nurturing capabilities to help you convert more leads into customers.

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SAS Customer Intelligence

Advanced Marketing Solutions for Business Growth

No user review
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Pricing on request

Automate your marketing tasks with this software. Target customers with personalized messages and analyze their behavior to optimize campaigns.

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With this software, you can create targeted campaigns and track customer behavior across multiple channels. Use predictive analytics to anticipate customer needs and tailor messages accordingly. Save time and increase ROI with automated marketing tasks.

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SDL Quatron

Streamline Translation with Advanced Localization Tools

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Pricing on request

Automate marketing tasks, increase efficiency, and boost revenue with this marketing automation software.

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This software streamlines marketing operations by automating tasks such as lead generation, email marketing, and social media management. It provides detailed analytics to help optimize campaigns and increase ROI.

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360 Contest

Enhance Your Event with Comprehensive Contest Management

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4.0
Based on 1 reviews
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Automate your marketing campaigns with ease using our software. Streamline your processes and increase efficiency.

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Our marketing automation software, designed to simplify your marketing campaigns, offers a range of features to help you streamline your processes. From lead generation to email marketing, our software provides a comprehensive solution to help you increase efficiency and improve your bottom line.

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Marketing Automation software: purchase guide

What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organizations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalized answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioral tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralize the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software

Marketing Automation softwares: Q&A

How does a marketing automation software work?

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A marketing automation software helps businesses automate repetitive marketing tasks, such as sending personalized emails, social media posts, and targeted advertisements. It uses data-driven insights and analytics to create targeted campaigns that generate leads, nurture them, and convert them into customers.

What features should I look for when looking for marketing automation software?

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When searching for marketing automation software, look for features like lead scoring, email marketing, landing page creation, social media management, CRM integration, and analytics. These features will help you automate your marketing efforts, track your progress, and measure your ROI.

What are the benefits of marketing automation for my company?

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Marketing automation software can help your company increase efficiency, save time and money, improve lead generation and nurturing, and ultimately drive revenue growth. By automating repetitive tasks, you can focus on more strategic initiatives, while also improving the customer experience with personalized messaging.

What are the best marketing automation software options?

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The best marketing automation software options depend on your business needs and budget. Some popular options include HubSpot, Marketo, Pardot, and ActiveCampaign. These platforms offer a range of features to help businesses automate their marketing efforts and generate leads.

What are the free marketing automation software alternatives I could try?

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While most marketing automation software options require a fee, there are some free alternatives you can try, like Mailchimp, HubSpot CRM, and Zoho CRM. While these platforms may have limited features compared to their paid counterparts, they can still help businesses automate some of their marketing tasks and manage leads.