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Marketing Automation Software

Marketing software is a tool that helps companies optimize their marketing and communication strategies.

Marketing Automation : related categories

Our selection of 86 marketing automation software

Spring Metrics

Real-Time Analytics for Enhanced Business Insights

No user review
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Pricing on request

Automate your marketing tasks with this software. Track customer behavior, create targeted campaigns, and increase conversions.

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With this software, you can easily analyze customer behavior on your website and use that data to create targeted campaigns. It also offers A/B testing and personalized recommendations to increase conversions. Save time and increase ROI with this marketing automation tool.

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Ungapped

Empower Your Campaigns with Robust Email Marketing

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4.4
Based on 38 reviews
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Pricing on request

Automate your marketing tasks with ease. Streamline campaigns, emails, and social media all in one place.

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With Ungapped, you can create personalized marketing campaigns that reach your target audience. Schedule emails and social media posts ahead of time and track engagement with real-time analytics. Plus, our user-friendly interface makes it easy to design and launch campaigns quickly.

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Act-On

Advanced Marketing Automation for Growth

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4.2
Based on +200 reviews
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Pricing on request

Automate your marketing tasks with ease. Streamline campaigns, track customer behavior, and optimize your ROI.

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Act-On's marketing automation software enables you to create personalized campaigns, track leads, and integrate with your CRM. With automated workflows, you can easily manage your marketing tasks and measure your success.

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ActiveConversion

Optimize Your Sales Funnel with Marketing Automation

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4.4
Based on 57 reviews
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Pricing on request

Automate your marketing tasks with this software. Features include lead tracking, email campaigns, and web analytics.

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Improve your sales funnel and customer engagement with lead scoring and segmentation. Gain insights with detailed website visitor tracking and behavior analysis. Streamline your marketing efforts with integrations to popular CRM systems.

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WebEngage

Elevate Customer Engagement with Versatile Tools

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Automate your marketing efforts with this software. Create targeted campaigns, track user behavior, and personalize communication with ease.

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With this software, you can set up triggered campaigns based on user actions, analyze user behavior with detailed reports, and use segmentation to create personalized messages. Save time and increase conversions by automating your marketing efforts.

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Zaius

Optimize Customer Engagement with Advanced Analytics

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4.5
Based on 3 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

A powerful marketing automation software that streamlines customer data, enables personalized marketing campaigns, and tracks customer behavior.

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With its advanced segmentation and targeting capabilities, Zaius empowers businesses to deliver relevant messages to the right customers at the right time. Its intuitive interface allows for easy campaign creation, while its analytics dashboard provides real-time insights into customer behavior and campaign performance.

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Zymplify

AI-Driven Revenue Platform for Growth Acceleration

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4.3
Based on +200 reviews
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close-circle Free version
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Paid version from $499.00 /month

Boost your marketing efforts with automation software that streamlines your campaigns, tracks customer behavior, and optimizes lead generation.

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With powerful analytics, customizable workflows, and seamless integrations, this marketing automation software helps you save time and money while delivering targeted, effective campaigns that drive growth.

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Benefits of Zymplify

check AI-Driven Growth

check Unified Revenue Process

check Predictable Business Growth

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Adobe Campaign

Innovative Marketing Automation for Enhanced Engagement

No user review
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Pricing on request

Automate your marketing campaigns with powerful tools that streamline workflows, improve targeting, and boost engagement.

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With Adobe Campaign, you can create personalized campaigns, manage customer data, and track performance across channels. Its intuitive interface and robust analytics make it easy to optimize your marketing efforts and drive ROI.

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Neocamino

Increase your prospect base easily

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Automate your marketing tasks with this software. Boost your online presence, manage your social media, and track your results with ease.

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With this marketing automation software, you can streamline your marketing efforts by automating tasks like social media posting and email campaigns. It also provides analytics to help you track your success and optimize your strategy.

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Marketeam

Innovative Solution for Collaborative Marketing

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Pricing on request

Automate your marketing tasks with ease. Streamline your campaigns and increase conversions with this powerful software.

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Marketeam offers a range of features to help you manage and optimize your marketing efforts. From email campaigns to social media management, this software simplifies the process and helps you achieve better results. With advanced analytics and reporting, you can track your progress and make data-driven decisions to improve your campaigns over time.

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Ingenious Technologies

Optimize Your Affiliate Marketing Performance Tools

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4.5
Based on 3 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Streamline your marketing efforts with our powerful automation software. Easily manage campaigns, track performance, and optimize results.

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Our Marketing Automation software provides advanced tools for lead nurturing, segmentation, and personalization. With real-time analytics and integrations with popular platforms, you can drive revenue and growth for your business.

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Fixel

Smarter Segmentation

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4.8
Based on 44 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Boost your marketing campaigns with cutting-edge automation tools. Optimize your website traffic and increase conversions with ease.

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Fixel's Marketing Automation software offers a range of features to help you streamline your marketing campaigns. From lead scoring and nurturing to behavioral tracking and audience segmentation, Fixel provides the tools you need to drive engagement and conversions.

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Benefits of Fixel

check Data Scientist Accuracy & Constantly Updated

check One line install, zero maintainance

check Actionable Insights

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LeadBI

Boost Sales with Intelligent Marketing Automation

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4.6
Based on 9 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from €49.00 /month

Automate your marketing tasks with software that streamlines your campaigns, analyzes data, and tracks leads.

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With our Marketing Automation software, you can easily create and manage targeted email campaigns, social media posts, and landing pages. Gain insights into your leads' behavior and preferences with real-time analytics, and use this data to optimize your marketing strategy.

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Mention me

Boost Customer Engagement with Referral Marketing

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4.5
Based on 190 reviews
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Pricing on request

Boost your marketing with automation that delivers results. Streamline your outreach and drive conversions with ease.

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With Mention me, you can create targeted campaigns that reach the right people at the right time. Our powerful automation tools make it easy to manage your outreach efforts and track your results, so you can focus on what really matters - growing your business.

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Simple CRM

Effortless Customer Management with Simple CRM

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3.5
Based on 4 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from €2,100.00 /year

Streamline your marketing efforts with this automation software. Automate repetitive tasks and track customer interactions.

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Save time and increase efficiency by automating lead generation, email campaigns, and task assignments. Analyze customer behavior and engagement to optimize your marketing strategy.

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Mapp Engage

Activate Data for Cross-Marketing Channel

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Pricing on request

Boost your customer experience with advanced engagement tools that analyze data and personalize campaigns for maximum impact.

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Mapp Engage offers a range of features to optimize customer engagement, including real-time data analysis, segmentation and personalization, and multichannel campaign management. With powerful automation tools, you can create and deliver targeted campaigns that resonate with your customers, driving conversions and boosting loyalty.

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Allocadia

Streamline Marketing Budgets & Increase ROI

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5.0
Based on 12 reviews
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Marketing automation software that streamlines budgeting, planning, and tracking for businesses.

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With this software, businesses can easily manage their marketing budgets, track their spending, and plan campaigns with ease. The platform offers real-time visibility into budget utilization and ROI, enabling businesses to allocate resources effectively and optimize their marketing strategies.

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Stamplate

Automate the generation of custom images

No user review
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Pricing on request

Automate your marketing tasks with ease using this software. Streamline your workflows and improve your productivity.

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This marketing automation software simplifies your marketing tasks by automating them. You can easily manage your workflows and increase your efficiency. With this software, you can focus on other important aspects of your business.

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Benefits of Stamplate

check Zapier integration

check Generate custom images with our API

check Compatible with design software (Photoshop, Figma, Sketch)

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Framework360

Comprehensive Project Management Platform for Teams

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4.9
Based on 20 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Paid version from €29.00 /month

Automate your marketing tasks with our software. Streamline your campaigns, track leads, and optimize your marketing efforts.

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Framework360's advanced features allow you to easily create and manage email campaigns, social media posts, and landing pages. The software's analytics tools enable you to track the success of your marketing efforts and make data-driven decisions.

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Abyssale

Boost Your Asset Production Speed with Advanced Automation

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4.7
Based on 126 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from €29.00 /month

Automate your marketing tasks with ease. Abyssale's powerful software streamlines your campaigns, tracks your leads, and optimizes your ROI.

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Abyssale's marketing automation software empowers you to create effective campaigns that convert leads into customers. Our platform provides advanced tracking and reporting, so you can optimize your strategy for maximum ROI. Streamline your marketing tasks and take your business to the next level with Abyssale.

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Benefits of Abyssale

check The world's fastest banner generation tool

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Marketing Automation software: purchase guide

What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organizations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalized answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioral tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralize the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software

Marketing Automation softwares: Q&A

How does a marketing automation software work?

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A marketing automation software helps businesses automate repetitive marketing tasks, such as sending personalized emails, social media posts, and targeted advertisements. It uses data-driven insights and analytics to create targeted campaigns that generate leads, nurture them, and convert them into customers.

What features should I look for when looking for marketing automation software?

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When searching for marketing automation software, look for features like lead scoring, email marketing, landing page creation, social media management, CRM integration, and analytics. These features will help you automate your marketing efforts, track your progress, and measure your ROI.

What are the benefits of marketing automation for my company?

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Marketing automation software can help your company increase efficiency, save time and money, improve lead generation and nurturing, and ultimately drive revenue growth. By automating repetitive tasks, you can focus on more strategic initiatives, while also improving the customer experience with personalized messaging.

What are the best marketing automation software options?

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The best marketing automation software options depend on your business needs and budget. Some popular options include HubSpot, Marketo, Pardot, and ActiveCampaign. These platforms offer a range of features to help businesses automate their marketing efforts and generate leads.

What are the free marketing automation software alternatives I could try?

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While most marketing automation software options require a fee, there are some free alternatives you can try, like Mailchimp, HubSpot CRM, and Zoho CRM. While these platforms may have limited features compared to their paid counterparts, they can still help businesses automate some of their marketing tasks and manage leads.