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Marketing Automation Software

Marketing software is a tool that helps companies optimize their marketing and communication strategies.

Marketing Automation : related categories

Our selection of 86 marketing automation software

Bombora

Super B2B Data provider

No user review
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Pricing on request

Automate your marketing tasks with advanced software.

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Bombora's marketing automation software streamlines your marketing tasks, saving you time and increasing efficiency. With features like lead scoring, email marketing, and campaign analytics, you can easily track and optimize your marketing efforts.

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Shopimind

Innovative CRM Solution for Enhanced Customer Engagement

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Pricing on request

Boost your marketing with advanced automation tools, personalized campaigns, and analytics to improve your ROI.

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Take your marketing to the next level with Shopimind's easy-to-use marketing automation software. From personalized campaigns to advanced analytics, our tools provide everything you need to optimize your ROI and drive sales.

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Kiliba - Marketing Automation

Intelligent Marketing Automation for Seamless Growth

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5.0
Based on 1 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Streamline your marketing efforts with our powerful automation software. Easily create and manage campaigns, track performance, and optimize results.

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With Kiliba, you can automate repetitive tasks and focus on strategy. Use our intuitive drag-and-drop interface to design workflows, segment your audience, and personalize communications. Gain valuable insights with detailed reports and A/B testing.

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Appboy

Engage Customers with Personalized Marketing Solutions

No user review
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Pricing on request

Automate your marketing campaigns with the latest software. Save time, increase efficiency, and improve customer engagement.

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With this software, you can easily create and manage campaigns across multiple channels, including email, push notifications, and SMS. Use advanced analytics to track your performance and optimize your campaigns for better results. Plus, with personalized messaging and segmentation capabilities, you can deliver targeted content to your audience for maximum impact.

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Zoho Marketing Automation

Multichannel marketing automation software

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from $19.00 /month

Automate your marketing tasks and improve customer engagement with this powerful software.

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With advanced lead scoring, email campaigns, and social media management tools, this software streamlines your marketing efforts and helps you connect with your audience more effectively.

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Benefits of Zoho Marketing Automation

check Omnichannel Experience and E-commerce Suite

check Website Analytics and In-App

check Comprehensive Marketing Planner and ROI/Budget Tracking

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Aprix Marketing Manager

Advanced Marketing Strategies for Enhanced Growth

No user review
close-circle Free version
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Pricing on request

Streamline your marketing efforts with automation software. Manage campaigns, track leads, and measure success.

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Aprix Marketing Manager provides a centralized platform for creating and executing targeted campaigns, nurturing leads, and analyzing results. Its user-friendly interface allows for easy collaboration between teams, while its robust reporting capabilities enable data-driven decision-making.

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EQUP

All in one solution for CRM, Marketing, Sales, and Billing

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4.7
Based on 60 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Paid version from $11.50 /month

Boost Your Marketing with Automated Tools. Streamline your marketing efforts with powerful automation features.

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EQUP's Marketing Automation software offers a suite of tools to help you create, manage, and track campaigns across multiple channels. From email marketing to social media, you can automate repetitive tasks, segment your audience, and analyze your results. With EQUP, you'll save time and see better ROI.

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Benefits of EQUP

check CRM

check Email Marketing

check Subscription Management

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Maropost

Intelligent Marketing Automation Platform

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4.0
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Streamlines email marketing, integrates with CRMs, enables automation, and offers analytics.

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Maropost is a comprehensive Marketing Automation software that facilitates advanced email marketing strategies, ensuring seamless integration with most CRM platforms. This solution supports extensive automation capabilities and detailed analytics to optimize engagement and ROI. Beyond email, it offers tools for social media, mobile, and web marketing, making it a dynamic ally in digital marketing efforts.

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Phydi

Innovative Wellness Management Software Solutions

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Paid version from €85.00 /month

Phydi is a cutting-edge wellness management software designed for corporates and healthcare providers.

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It excels in personalized health tracking, comprehensive data analysis, and seamless integration capabilities, distinguishing itself from competitors by offering a holistic approach to employee wellbeing.

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MonFeedback

Streamline Employee Evaluations with Feedback Software

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Paid version from €49.00 /month

MonFeedback is designed to enhance employee performance through effective feedback management.

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Targeting HR professionals and team leaders, it offers continuous performance tracking and customizable surveys. With insights-driven reporting, MonFeedback stands out in the competitive landscape.

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Kemo Saas

All in One Sales and Marketing Automation CRM

No user review
check-circle Free version
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Paid version from $49.00 /month

Boost your marketing with advanced automation, precise analytics, and seamless integration capabilities.

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Kemo Saas offers a comprehensive marketing automation solution designed to elevate campaigns through advanced automation, in-depth analytics, and effortless system integration. Craft personalized customer journeys, optimize performance with detailed metrics, and enhance collaboration across tools for maximized efficiency and results.

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Benefits of Kemo Saas

check Sales and Marketing

check CRM

check Workflow & Automation

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ian by Notify

CRM AI to orchestrate omnichannel & marketing pressure

No user review
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Pricing on request

Optimize, personalize, and automate marketing campaigns with advanced analytics, multi-channel outreach, and customizable templates.

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Ian by Notify enhances marketing efforts by offering advanced analytics, personalized customer journeys, and multi-channel outreach capabilities. It includes customizable templates to streamline campaign creation, ensuring effective communication and optimal user engagement across different platforms.

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Benefits of ian by Notify

check Channels orchestration

check Perfect timing activation

check Marketing pressure management

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Infinity

Boost your business activities fast

No user review
close-circle Free version
check-circle Free trial
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Paid version from $27.00 /month

Automate your marketing with advanced campaigns, analytics, and customer management tools designed for maximum efficiency and engagement.

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Infinity Digital Dynamic offers unparalleled marketing automation with advanced campaign creation, detailed analytics, and comprehensive customer management. Empowered with AI-driven insights, it helps marketers optimize their strategies and boost ROI. The software provides seamless integration with various platforms to streamline workflows and enhance user experience, ensuring marketing initiatives are as efficient and effective as possible.

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Benefits of Infinity

check Building the digital marketing engine (CAPTURE, NURTURE, CLOSE)

check Complete CRM

check Capture new prospects

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Luthor

Programmatic content marketing at scale

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Pricing on request

Luthor helps you to grow organic traffic with programmatic SEO at scale.

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Key Points:- Luthor is an AI-powered marketing and programmatic SEO solution designed for funded startups, SaaS companies, and professional services. It empowers businesses to rank higher and generate more leads by automating the creation and optimization of SEO-optimized content at scale.

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namkin

Driving Industry Performance through Innovative Marketing

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At Namkin, we combine passion, expertise, and ambition to help French industries thrive through pragmatic and innovative marketing.

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With a unique approach that integrates various marketing skills, our goal is to deliver concrete, long-term results for our clients. Our Areas of Expertise At Namkin, we bring together experts from different backgrounds to create a holistic approach to industrial marketing.

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MarketHackr

Unlock Next-Level Growth with a Proven System

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MarketHackr is a growth marketing system designed to guide and educate your teams through a proven process that drives next-level growth.

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With MarketHackr, you get access to a never-sleeping growth coach, helping your team track sprints, manage experiments, and consistently improve results.

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Freshmarketer

Optimize Your Marketing with Advanced Automation

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Freshmarketer is designed for marketers seeking streamlined automation and improved customer engagement.

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The software provides an extensive multichannel marketing experience and precise customer journey mapping to set it apart from its competitors. Tailored for businesses aiming to enhance their marketing strategies, its key offerings ensure increased efficiency and effectiveness.

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AdEspresso

Efficient Campaign Management for Social Media Ads

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AdEspresso is designed for marketers and small businesses seeking to optimize their social media advertising strategies.

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It simplifies the ad creation process while offering advanced analytics and A/B testing features that outperform competitors. Its user-friendly interface makes campaign management effortless, reducing time and costs.

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Boost

Streamline Project Management Effortlessly

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Boost delivers a robust project management solution tailored for teams looking to optimize workflow and enhance productivity.

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Designed for medium to large enterprises, its standout features include dynamic resource allocation, real-time collaboration tools, and advanced reporting capabilities.

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ZeroBounce

Revolutionize Your Email Marketing with Validation

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ZeroBounce is an advanced email validation software designed for businesses aiming to optimize their email marketing efforts.

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Suitable for marketers and sales professionals, it offers features such as real-time validation, comprehensive email scoring, and detailed reporting to enhance deliverability and engagement.

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Marketing Automation software: purchase guide

What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organizations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalized answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioral tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralize the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software

Marketing Automation softwares: Q&A

How does a marketing automation software work?

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A marketing automation software helps businesses automate repetitive marketing tasks, such as sending personalized emails, social media posts, and targeted advertisements. It uses data-driven insights and analytics to create targeted campaigns that generate leads, nurture them, and convert them into customers.

What features should I look for when looking for marketing automation software?

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When searching for marketing automation software, look for features like lead scoring, email marketing, landing page creation, social media management, CRM integration, and analytics. These features will help you automate your marketing efforts, track your progress, and measure your ROI.

What are the benefits of marketing automation for my company?

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Marketing automation software can help your company increase efficiency, save time and money, improve lead generation and nurturing, and ultimately drive revenue growth. By automating repetitive tasks, you can focus on more strategic initiatives, while also improving the customer experience with personalized messaging.

What are the best marketing automation software options?

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The best marketing automation software options depend on your business needs and budget. Some popular options include HubSpot, Marketo, Pardot, and ActiveCampaign. These platforms offer a range of features to help businesses automate their marketing efforts and generate leads.

What are the free marketing automation software alternatives I could try?

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While most marketing automation software options require a fee, there are some free alternatives you can try, like Mailchimp, HubSpot CRM, and Zoho CRM. While these platforms may have limited features compared to their paid counterparts, they can still help businesses automate some of their marketing tasks and manage leads.