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Marketing Automation Software

Marketing software is a tool that helps companies optimize their marketing and communication strategies.

Marketing Automation : related categories

Our selection of 90 marketing automation software

Appboy

Engage Customers with Personalized Marketing Solutions

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Pricing on request

Automate your marketing campaigns with the latest software. Save time, increase efficiency, and improve customer engagement.

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With this software, you can easily create and manage campaigns across multiple channels, including email, push notifications, and SMS. Use advanced analytics to track your performance and optimize your campaigns for better results. Plus, with personalized messaging and segmentation capabilities, you can deliver targeted content to your audience for maximum impact.

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Zoho Marketing Automation

Multichannel marketing automation software

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4.6
Based on +200 reviews
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Paid version from $19.00 /month

Automate your marketing tasks and improve customer engagement with this powerful software.

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With advanced lead scoring, email campaigns, and social media management tools, this software streamlines your marketing efforts and helps you connect with your audience more effectively.

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Benefits of Zoho Marketing Automation

check Omnichannel Experience and E-commerce Suite

check Website Analytics and In-App

check Comprehensive Marketing Planner and ROI/Budget Tracking

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Aprix Marketing Manager

Advanced Marketing Strategies for Enhanced Growth

No user review
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Pricing on request

Streamline your marketing efforts with automation software. Manage campaigns, track leads, and measure success.

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Aprix Marketing Manager provides a centralized platform for creating and executing targeted campaigns, nurturing leads, and analyzing results. Its user-friendly interface allows for easy collaboration between teams, while its robust reporting capabilities enable data-driven decision-making.

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EQUP

All in one solution for CRM, Marketing, Sales, and Billing

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4.7
Based on 33 reviews
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Paid version from $11.50 /month

Boost Your Marketing with Automated Tools. Streamline your marketing efforts with powerful automation features.

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EQUP's Marketing Automation software offers a suite of tools to help you create, manage, and track campaigns across multiple channels. From email marketing to social media, you can automate repetitive tasks, segment your audience, and analyze your results. With EQUP, you'll save time and see better ROI.

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Benefits of EQUP

check CRM

check Email Marketing

check Subscription Management

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Maropost

Intelligent Marketing Automation Platform

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3.9
Based on +200 reviews
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Pricing on request

Streamlines email marketing, integrates with CRMs, enables automation, and offers analytics.

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Maropost is a comprehensive Marketing Automation software that facilitates advanced email marketing strategies, ensuring seamless integration with most CRM platforms. This solution supports extensive automation capabilities and detailed analytics to optimize engagement and ROI. Beyond email, it offers tools for social media, mobile, and web marketing, making it a dynamic ally in digital marketing efforts.

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Phydi

Innovative Wellness Management Software Solutions

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4.0
Based on 4 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from €85.00 /month

Powerful automation tools streamline marketing tasks, optimize campaigns, and enhance customer engagement effortlessly.

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Phydi is designed to revolutionize marketing processes with its robust automation tools. This software allows marketers to easily streamline repetitive tasks, optimize their campaigns, and boost customer engagement through personalized communication. Its user-friendly interface and advanced analytics help track performance, ensuring that marketing strategies are data-driven and effective. Phydi is an essential solution for businesses looking to enhance their marketing efficiency while maximizing ROI.

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MonFeedback

Streamline Employee Evaluations with Feedback Software

No user review
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Paid version from €49.00 /month

Optimize marketing campaigns with automated workflows, real-time analytics, and customizable templates for seamless audience engagement.

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MonFeedback offers a comprehensive suite of marketing automation tools designed to streamline campaign management. Key features include automated workflows that save time and reduce manual tasks, real-time analytics to track performance and engagement metrics, and customizable templates that allow for personalized outreach. This solution empowers businesses to enhance their marketing strategies and improve customer interactions efficiently.

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Kemo Saas

All in One Sales and Marketing Automation CRM

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Paid version from $49.00 /month

Boost your marketing with advanced automation, precise analytics, and seamless integration capabilities.

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Kemo Saas offers a comprehensive marketing automation solution designed to elevate campaigns through advanced automation, in-depth analytics, and effortless system integration. Craft personalized customer journeys, optimize performance with detailed metrics, and enhance collaboration across tools for maximized efficiency and results.

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Benefits of Kemo Saas

check Sales and Marketing

check CRM

check Workflow & Automation

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ian by Notify

CRM AI to orchestrate omnichannel & marketing pressure

No user review
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Pricing on request

Optimize, personalize, and automate marketing campaigns with advanced analytics, multi-channel outreach, and customizable templates.

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Ian by Notify enhances marketing efforts by offering advanced analytics, personalized customer journeys, and multi-channel outreach capabilities. It includes customizable templates to streamline campaign creation, ensuring effective communication and optimal user engagement across different platforms.

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Benefits of ian by Notify

check Channels orchestration

check Perfect timing activation

check Marketing pressure management

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Infinity

Boost your business activities fast

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4.7
Based on 117 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from $27.00 /month

Automate your marketing with advanced campaigns, analytics, and customer management tools designed for maximum efficiency and engagement.

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Infinity Digital Dynamic offers unparalleled marketing automation with advanced campaign creation, detailed analytics, and comprehensive customer management. Empowered with AI-driven insights, it helps marketers optimize their strategies and boost ROI. The software provides seamless integration with various platforms to streamline workflows and enhance user experience, ensuring marketing initiatives are as efficient and effective as possible.

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Benefits of Infinity

check Building the digital marketing engine (CAPTURE, NURTURE, CLOSE)

check Complete CRM

check Capture new prospects

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Luthor

Programmatic content marketing at scale

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Pricing on request

An intuitive platform for automating marketing tasks, enhancing audience engagement, and optimizing campaigns with advanced analytics and segmentation tools.

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Luthor is designed to streamline marketing efforts by automating repetitive tasks, enabling users to focus on strategy and creativity. It offers features like audience segmentation, A/B testing, and detailed analytics to help businesses measure campaign effectiveness. Furthermore, the software supports multi-channel marketing campaigns, allowing for seamless integration across social media, email, and other platforms to boost overall engagement and conversion rates.

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namkin

Driving Industry Performance through Innovative Marketing

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Pricing on request

This marketing automation software offers tools for email campaigns, lead generation, analytics, and customer relationship management to streamline marketing efforts.

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Namkin provides comprehensive marketing automation solutions designed to enhance productivity. Its features include powerful email campaign management, effective lead generation techniques, detailed analytics for tracking performance, and robust customer relationship management tools. This software helps businesses automate repetitive tasks, nurture leads through targeted communication, and analyze the effectiveness of their marketing strategies, ultimately driving engagement and conversions.

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MarketHackr

Unlock Next-Level Growth with a Proven System

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Pricing on request

Powerful marketing automation tool that streamlines campaigns, manages leads, enhances analytics, and integrates seamlessly with existing systems.

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MarketHackr is a robust marketing automation software designed to optimize digital marketing efforts. It offers features for campaign management, lead nurturing, and in-depth analytics to track performance. The platform's ability to integrate with various systems ensures a cohesive experience, allowing marketers to automate repetitive tasks while focusing on strategy. With its user-friendly interface and scalable capabilities, MarketHackr is ideal for businesses looking to enhance their marketing effectiveness.

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Freshmarketer

Optimize Your Marketing with Advanced Automation

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4.5
Based on 141 reviews
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Powerful marketing automation tool with email campaigns, customer segmentation, and analytics to enhance engagement and drive conversions.

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Freshmarketer is a comprehensive marketing automation solution designed to optimize user engagement and increase conversion rates. It offers features including advanced email campaign management, detailed customer segmentation for targeted messaging, real-time analytics to track performance, and A/B testing capabilities to refine strategies. With these tools, businesses can create personalized experiences that resonate with their audience, ultimately driving better results and higher ROI.

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AdEspresso

Efficient Campaign Management for Social Media Ads

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4.2
Based on 98 reviews
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This software offers intuitive ad creation, advanced targeting options, and detailed analytics to streamline marketing campaigns effectively.

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AdEspresso is designed to facilitate seamless ad creation across multiple platforms. With its advanced targeting features, users can reach specific demographics and optimize campaigns in real-time. The platform's detailed analytics provide insights into ad performance, helping marketers make data-driven decisions to enhance their strategies. Whether for small businesses or large enterprises, this tool enhances marketing efficiency and effectiveness.

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Boost

Streamline Project Management Effortlessly

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4.4
Based on 47 reviews
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Pricing on request

Streamline marketing efforts with automation tools, powerful analytics, and customer segmentation features that enhance engagement and optimize campaigns.

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Boost is designed to streamline marketing efforts through its robust automation tools, allowing users to create targeted campaigns with ease. Features include powerful analytics for tracking performance, in-depth customer segmentation to tailor approaches, and integrations with popular platforms. This ensures that marketing teams can enhance audience engagement and optimize their campaigns effectively, maximizing return on investment and driving growth.

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ZeroBounce

Revolutionize Your Email Marketing with Validation

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4.7
Based on +200 reviews
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This software offers email verification, list segmentation, and analytics tools to enhance marketing outreach and improve campaign performance.

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ZeroBounce provides advanced email verification capabilities to ensure that marketing lists are accurate and effective. It features robust list segmentation, allowing users to target specific groups for personalized campaigns. Additionally, the platform includes in-depth analytics tools that help analyze performance metrics, optimize outreach strategies, and ultimately increase engagement rates. By utilizing these features, businesses can enhance their overall marketing effectiveness and drive better results.

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Braze

Drive Engagement with Top Marketing Automation Tools

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4.6
Based on +200 reviews
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This marketing automation software offers personalized messaging, campaign analytics, and user segmentation to enhance customer engagement and drive conversions.

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Braze is a powerful marketing automation solution that empowers businesses to deliver personalized messages to users across multiple channels. Key features include detailed campaign analytics for measuring performance and user segmentation capabilities that allow for targeted outreach. By utilizing real-time data, Braze helps increase customer engagement and drive conversions effectively, making it an ideal choice for marketing teams seeking to optimize their messaging strategies.

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HubSpot Marketing Hub

Boost Growth with Advanced Marketing Tools

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Streamline marketing tasks with automation tools, analytics, email campaigns, and lead management to enhance engagement and drive conversions.

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HubSpot Marketing Hub offers an all-in-one solution for marketers seeking to optimize their strategies. It features automation tools that simplify repetitive tasks, comprehensive analytics for insightful reporting, customizable email campaigns tailored to target audiences, and effective lead management systems. These tools are designed to enhance customer engagement and drive conversions, making it easier to measure success and refine marketing efforts across various channels.

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Make

Automate Your Workflow with No-Code Solutions

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4.8
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Streamline marketing efforts with powerful automation tools, customizable workflows, integration capabilities, and real-time analytics to boost engagement and conversion rates.

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Make offers a comprehensive suite of marketing automation tools designed to enhance efficiency and effectiveness in campaigns. Users can create customizable workflows that synchronize with various platforms, providing seamless integration. The software's robust analytics feature enables real-time tracking of metrics, allowing for informed decision-making. With its ability to improve audience engagement and boost conversion rates, Make is an essential tool for marketers looking to optimize their strategies.

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Marketing Automation software: purchase guide

What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organizations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalized answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioral tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralize the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software

Marketing Automation softwares: Q&A

How does a marketing automation software work?

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A marketing automation software helps businesses automate repetitive marketing tasks, such as sending personalized emails, social media posts, and targeted advertisements. It uses data-driven insights and analytics to create targeted campaigns that generate leads, nurture them, and convert them into customers.

What features should I look for when looking for marketing automation software?

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When searching for marketing automation software, look for features like lead scoring, email marketing, landing page creation, social media management, CRM integration, and analytics. These features will help you automate your marketing efforts, track your progress, and measure your ROI.

What are the benefits of marketing automation for my company?

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Marketing automation software can help your company increase efficiency, save time and money, improve lead generation and nurturing, and ultimately drive revenue growth. By automating repetitive tasks, you can focus on more strategic initiatives, while also improving the customer experience with personalized messaging.

What are the best marketing automation software options?

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The best marketing automation software options depend on your business needs and budget. Some popular options include HubSpot, Marketo, Pardot, and ActiveCampaign. These platforms offer a range of features to help businesses automate their marketing efforts and generate leads.

What are the free marketing automation software alternatives I could try?

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While most marketing automation software options require a fee, there are some free alternatives you can try, like Mailchimp, HubSpot CRM, and Zoho CRM. While these platforms may have limited features compared to their paid counterparts, they can still help businesses automate some of their marketing tasks and manage leads.