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Marketing Automation Software

Marketing software is a tool that helps companies optimize their marketing and communication strategies.

Marketing Automation : related categories

Our selection of 77 marketing automation software

Webmecanik Automation

Open Source marketing automation solution without limits

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4.5
Based on 32 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
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Paid version from €400.00 /month

Boost your marketing with automation software that streamlines your campaigns, generates leads, and tracks results.

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With this software, you can create personalized landing pages, build email campaigns, and track website visitors to optimize your marketing efforts. Its intuitive interface and customizable templates make it easy to use, while its powerful analytics provide insights that help you improve your ROI.

Read our analysis about Webmecanik Automation

Benefits of Webmecanik Automation

check Open Source

check Data hosting in France, Switzerland United States, Australia

check Proactive support

Learn more

To Webmecanik Automation product page

Webmecanik Pipeline - CRM

A free CRM tool : Webmecanik Pipeline

No user review
check-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €20.00 /month

Streamline your customer interactions with powerful CRM software.

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Our CRM software simplifies customer relationship management tasks, from lead generation to sales and support. Automate workflows, track interactions, and analyze data to improve customer satisfaction and revenue.

Read our analysis about Webmecanik Pipeline - CRM

Benefits of Webmecanik Pipeline - CRM

check free

check Easy to use

Learn more

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Zoho CRM

The Smart and Efficient Solution for your Sales Team

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
check-circle Free trial
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Paid version from €14.00 /month

Streamline customer interactions with a cloud-based CRM. Automate sales, marketing, and support processes with ease.

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Manage leads, contacts, and deals in one place. Access real-time data and analytics to make informed decisions. Collaborate with team members to improve customer engagement.

Read our analysis about Zoho CRM

Benefits of Zoho CRM

check Streamlines sales: Manage leads, contacts, deals

check Enhances engagement: Personalize customer interactions

check Provides insights: Robust reporting and forecasting

Learn more

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Campaigner

Enhance Your Email Marketing with Advanced Automation

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4.1
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
close-circle Free demo

Pricing on request

Streamline your email marketing with an all-in-one software that offers customizable templates, automation tools, and detailed analytics.

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With Campaigner, you can easily create and send personalized emails, schedule automated campaigns, and track your results in real-time. Plus, the software integrates with popular CRMs and social media platforms for a seamless marketing experience.

Read our analysis about Campaigner

Benefits of Campaigner

check High-level deliverability

check Advanced workflows capabilities

check Possibility to combine email with SMS

Learn more

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Zoho Marketing Plus

Unified platform to manage your digital marketing

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Zoho Marketing Plus is a unified marketing platform designed to help teams manage campaigns centrally.

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Ideal for companies that want to oversee email, social media, survey, webinar, and more campaigns, enabling complete management in one place.

Read our analysis about Zoho Marketing Plus

Benefits of Zoho Marketing Plus

check Centralized management of all campaigns

check Detailed real-time performance analysis

check Collaborative optimization of strategies and tasks

Learn more

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Omnisend

Marketing Automation - Email, SMS, and Push Notifications

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

This eCommerce software offers email and SMS marketing automation, cart abandonment recovery, and product recommendations.

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With Omnisend, you can easily create personalized campaigns using segmentation and automation workflows. The platform also offers integration with major eCommerce platforms, as well as customizable sign-up forms and landing pages.

Read our analysis about Omnisend

Benefits of Omnisend

check Easy to use

check SMS, Email, and Web-Push Notifications

check 24/7 Customer Support

Learn more

To Omnisend product page

POWR

Fully Customized No-Code Plugins

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

A versatile no-code platform enhancing website functionality with customizable plugins.

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POWR is a no-code SaaS platform designed to enrich digital experiences through its extensive suite of customizable plugins. This tool seamlessly integrates with any website, enabling users to enhance their digital presence without coding knowledge. Features include social media integrations, contact forms, and ecommerce solutions, making it indispensable for businesses looking to elevate their online engagement and functionality.

Read our analysis about POWR

Benefits of POWR

check Patented live editor for instant updates

check Integrates with nearly every site builder platform available (1,000+)

check An extensive suite of plugins for every customer journey

Learn more

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Moosend

Easy Email Marketing Software to Deliver Revenue Growth

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
close-circle Free demo

Paid version from $7.00 /month

Boost your email marketing with powerful automation, personalization, and segmentation tools.

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Moosend's email marketing software offers advanced automation features, personalized messaging options, and efficient list segmentation tools to help businesses drive engagement and conversions. With its user-friendly interface and customizable templates, Moosend makes it easy to create and send professional-looking emails that stand out in your customers' inboxes.

Read our analysis about Moosend
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Hub Marketing

Search Engine Marketing (SEM) Software

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €46.00 /month

Streamlines lead generation, email campaigns, and analytics for efficient marketing.

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Hub Marketing offers an all-in-one solution to automate marketing processes, including precise lead generation, personalized email marketing campaigns, and in-depth analytics to measure success. The platform simplifies digital marketing efforts, enabling businesses to effectively reach and engage their target audiences while optimizing their marketing strategies.

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Creatio

The ONE platform that automates your workflows and CRM

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4.8
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €25.00 /month

This software is perfect for businesses looking for an all-in-one solution. It offers CRM, BPM, and marketing automation tools to streamline processes and increase efficiency.

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With its intuitive interface and customizable dashboards, this software makes it easy to manage customer relationships, automate workflows, and track marketing campaigns. Plus, it integrates with popular apps like Outlook and LinkedIn for even more functionality.

Read our analysis about Creatio

Benefits of Creatio

check Friendly interface

check Full customization

check Wide range of support options

Learn more

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ActiveTrail

Emailing & Marketing Automation platform

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4.4
Based on 185 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €8.00 /month

Boost your email marketing campaigns with a powerful software that automates, tracks, and optimizes your emails.

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ActiveTrail's email marketing software offers an easy-to-use platform that streamlines your marketing efforts. With features like automation, A/B testing, and real-time analytics, you can create effective campaigns that engage your audience and drive conversions.

Read our analysis about ActiveTrail

Benefits of ActiveTrail

check Responsive support by phone and email

check Powerful multichannel marketing automation

check Optimal deliverability

Learn more

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Plezi

Complete B2B marketing automation solution

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4.7
Based on 156 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
close-circle Free trial
check-circle Free demo

Paid version from €169.00 /month

Automate marketing tasks, generate leads, and nurture prospects with this software's intuitive interface and robust functionality.

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With this software, you can easily create and manage email campaigns, track website visitors, and analyze data to optimize your marketing strategy. Its customizable lead scoring system allows you to prioritize and focus on the most promising prospects.

Read our analysis about Plezi

Benefits of Plezi

check Turnkey marketing automation solution

check 100% suitable for B2B specificities

check Quick and easy to set up

Learn more

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Marketing Cloud

Email Marketing Software

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4.5
Based on 1 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Pricing on request

Boost your web marketing strategy with software that automates email campaigns, tracks customer behavior, and optimizes content for maximum engagement.

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With this web marketing software, you can easily create personalized email campaigns, track customer interactions across channels, and gain insights to optimize your content and messaging. Streamline your marketing efforts and increase conversions with Marketing Cloud.

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ProspectIn

Enhanced Sales Outreach via LinkedIn Automation

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4.3
Based on 68 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Paid version from €9.99 /month

Automate your marketing tasks with this powerful software. Streamline your outreach and save time with advanced automation features.

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ProspectIn's marketing automation software is designed to make your outreach more efficient than ever. With advanced automation tools, you can streamline your marketing tasks and maximize your productivity. Whether you're looking to increase your lead generation or optimize your sales funnel, our software has everything you need to succeed.

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Marketo

A cloud-based marketing solution for SMEs

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4.8
Based on 8 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Streamline your marketing efforts with automated campaigns, lead scoring, and email marketing.

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With this software, you can easily create personalized campaigns and track customer behavior to optimize your marketing strategy. Its user-friendly interface and comprehensive analytics make it a top choice for businesses looking to improve their marketing ROI.

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Gazella

Optimize Project Management with Advanced Solutions

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3.5
Based on 2 reviews
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Pricing on request

Boost your marketing efforts with automation software that streamlines processes, creates targeted campaigns, and measures results.

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Gazella's Marketing Automation software offers a suite of tools to help businesses improve their marketing ROI. From lead generation to customer segmentation, the software automates repetitive tasks, freeing up time for strategy and analysis. With detailed reporting and analytics, marketers can track the success of their campaigns and adjust accordingly.

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Pardot

Powerful Marketing Automation for B2B Success

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4.7
Based on 12 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Boost your marketing efficiency with this automation software. Streamline lead management, email marketing, and ROI reporting.

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The software's lead scoring and nurturing features allow you to prioritize leads and engage them with personalized content. Its drag-and-drop email builder, A/B testing, and analytics make email marketing a breeze. Gain insights into campaign performance with ROI reporting and dashboard visualization.

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Selligent

Advanced Marketing Automation for Personalized Campaigns

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4.5
Based on 158 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Automate marketing campaigns, track customer behavior, and analyze data with this powerful software.

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Selligent's Marketing Automation software streamlines your marketing efforts, from email campaigns to social media ads. With detailed analytics and insights into customer behavior, you can personalize your messaging and optimize your campaigns for maximum impact.

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Klaviyo

Advanced Email Marketing for E-commerce Success

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4.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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close-circle Free demo

Pricing on request

Streamline your marketing with automation software that maximizes ROI and optimizes customer engagement.

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Our marketing automation software enables businesses to create targeted campaigns, track customer behavior, and analyze data to make informed decisions. With Klaviyo, you can increase sales, improve customer retention, and grow your business.

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SharpSpring

A Complete Sales & Marketing Platform

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4.2
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Automate your marketing tasks with ease using this software. Streamline email campaigns, social media management, and customer tracking.

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This software simplifies the marketing process by providing a centralized hub for managing campaigns across multiple channels. It enables businesses to automate repetitive tasks, track customer interactions, and optimize campaigns for maximum impact. Say goodbye to manual tasks and hello to increased efficiency.

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Marketing Automation software: purchase guide

What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organizations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalized answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioral tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralize the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software

Marketing Automation softwares: Q&A

How does a marketing automation software work?

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A marketing automation software helps businesses automate repetitive marketing tasks, such as sending personalized emails, social media posts, and targeted advertisements. It uses data-driven insights and analytics to create targeted campaigns that generate leads, nurture them, and convert them into customers.

What features should I look for when looking for marketing automation software?

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When searching for marketing automation software, look for features like lead scoring, email marketing, landing page creation, social media management, CRM integration, and analytics. These features will help you automate your marketing efforts, track your progress, and measure your ROI.

What are the benefits of marketing automation for my company?

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Marketing automation software can help your company increase efficiency, save time and money, improve lead generation and nurturing, and ultimately drive revenue growth. By automating repetitive tasks, you can focus on more strategic initiatives, while also improving the customer experience with personalized messaging.

What are the best marketing automation software options?

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The best marketing automation software options depend on your business needs and budget. Some popular options include HubSpot, Marketo, Pardot, and ActiveCampaign. These platforms offer a range of features to help businesses automate their marketing efforts and generate leads.

What are the free marketing automation software alternatives I could try?

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While most marketing automation software options require a fee, there are some free alternatives you can try, like Mailchimp, HubSpot CRM, and Zoho CRM. While these platforms may have limited features compared to their paid counterparts, they can still help businesses automate some of their marketing tasks and manage leads.