Marketing intelligence software collects and analyzes data from various sources such as social media, customer feedback, and competitor analysis to provide insights into market trends, customer behavior, and competitor strategies. The software uses algorithms to identify patterns and provide recommendations for marketing campaigns and business strategies.
Marketing Intelligence Software
Marketing intelligence software helps you research, analyze and use information about your company, your competitors and your industry. With this marketing software, you centralize information about your company's markets and products to increase your productivity and competitiveness.
Our selection of 7 marketing intelligence software
Pricing on request
Marketing Intelligence software that provides real-time insights into competitors, industry trends, and brand reputation.
Meltwater allows businesses to monitor social media, news, and other online sources to track mentions and sentiment about their brand. It also offers customizable reports and analytics to measure performance and inform strategy.
Read our analysis about MeltwaterPaid version from $49.00 /month
This marketing intelligence software monitors brand mentions and social media activity, providing real-time alerts and analytics.
With Mention, businesses can track competitors, measure campaign effectiveness, and engage with their audience directly from the platform. The software also offers sentiment analysis and customizable reports for in-depth insights.
Read our analysis about MentionPricing on request
Marketing Intelligence software that monitors competitors' prices, optimizes pricing strategies, and increases sales.
With real-time data analysis, Pricing Assistant identifies pricing opportunities and provides actionable insights to improve profitability. Its user-friendly dashboard allows for easy customization and integration with existing systems.
Read our analysis about Pricing AssistantPricing on request
Marketing Intelligence software that helps monitor brand reputation, track social media mentions, and analyze consumer insights.
"Brandwatch's Marketing Intelligence software offers a comprehensive suite of tools to help businesses effectively monitor and manage their online presence. With features such as real-time social media monitoring, sentiment analysis, and competitor benchmarking, Brandwatch provides invaluable insights into consumer behavior and market trends.
Read our analysis about BrandwatchPaid version from €0.00 /month
Marketing Intelligence software that provides insights on customer behavior, market trends, and competitor activity. Helps optimize marketing campaigns and increase ROI.
Ahuna's Marketing Intelligence software leverages AI and machine learning to analyze data from various sources, including social media, search engines, and e-commerce platforms. The software provides actionable insights on customer preferences, purchase patterns, and market trends.
Read our analysis about AhunaPaid version from $30.99 /year
Elevate marketing intelligence with data-driven insights and actionable analytics.
FormStory stands out in the Marketing Intelligence sector by offering comprehensive solutions that transform data into actionable insights. It enables users to refine strategies, improve customer engagement, and optimize conversion rates through in-depth analytics and data-driven recommendations.
Read our analysis about FormStoryPricing on request
An AI-powered marketing intelligence software that tracks competitor pricing, monitors market trends, and provides actionable insights.
PriceComparator helps businesses stay ahead of the competition by analyzing vast amounts of data and presenting it in an easy-to-understand format. With real-time updates, customizable alerts, and detailed reports, users can make informed pricing decisions and optimize their marketing strategies.
Read our analysis about PriceComparatorMarketing Intelligence software: purchase guide
What is an online marketing intelligence tool?
Definition
An online marketing intelligence software is used to analyze the current market by monitoring the company's competitors in a certain way. It integrates different modules to collect comments, publications, articles, etc. The search for information depends on the demand of web marketers.
How does it work?
The tool is programmed to collect various data on the company's competitors. It also allows the monitoring of the company's e-reputation. The tool automatically retrieves the information to enable the user to improve its market. This may involve collecting product prices, product rankings, or simply online items. Once all this information has been collected, the tool uses it one by one to provide statistics and guide the web marketer in setting up a strategy.
Marketing intelligence concerns different areas depending on the company, its targets, and objectives. For most of them, this automated tool is a practical and effective solution to increase their performance within a given market.
Marketing Intelligence softwares: Q&A
When looking for marketing intelligence software, it's important to consider features such as data visualization, real-time data analytics, customizable dashboards, predictive analytics, and integrations with other marketing tools. It's also important to consider the software's ability to handle large amounts of data and provide actionable insights.
Marketing intelligence software can provide valuable insights into customer behavior, market trends, and competitor strategies. This information can help companies make informed decisions about marketing campaigns, product development, and business strategies. By using marketing intelligence, companies can improve their competitive edge and increase revenue.
Some of the best marketing intelligence software options include Tableau, Google Analytics, Adobe Analytics, HubSpot, and Hootsuite Insights. Each of these software options offers unique features and integrations, so it's important to evaluate the specific needs of your company before making a decision.
There are several free marketing intelligence software alternatives available, including Google Analytics, Hootsuite Insights, and Social Mention. While these options may have limited features compared to paid software, they can still provide valuable insights into customer behavior and market trends. It's important to evaluate the specific needs of your company before deciding on a free or paid software option.