Meltwater provides cutting-edge media monitoring and social listening capabilities for businesses seeking comprehensive media insights. Its robust analytics, real-time alerts, and customizable reporting make it a top choice for PR and marketing professionals looking to stay ahead of media trends.

What are the main features of Meltwater?

Comprehensive Media Monitoring

Stay on top of news coverage with Meltwater’s exhaustive media monitoring tool. It helps you keep track of mentions and trending topics relevant to your business. Main features include:

• Real-time Alerts: Receive instant notifications when your brand or keywords are mentioned.
• Advanced Search Capabilities: Filter and refine search terms to obtain the most relevant media hits.
• Source Tracking: Monitor various media types including online, print, broadcast, and social media.

In-depth Social Listening

Enhance your reputation & strategy with valuable insights from the social landscape using social listening. This feature enables you to understand customer sentiment and trends. Core aspects include:

• Sentiment Analysis: Measure public sentiment toward your brand or campaign.
• Influencer Identification: Spot key influencers who can amplify your messaging.
• Conversation Tracking: Monitor conversations around specific topics and get involved where necessary.

Customizable Reporting and Analytics

Leverage powerful data to drive decision-making processes with Meltwater’s comprehensive reporting and analytics tools. This feature empowers you with the ability to:

• Custom Dashboards: Create dashboards tailored to your KPIs and metrics.
• Detailed Analytics Reports: Generate in-depth reports with actionable insights.
• Competitive Benchmarking: Compare your performance against that of competitors.