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Search Engine Marketing (SEM) Software

SEO tools help you to position your site in the first results of search engines. Don't get lost in the maze of the Internet anymore and determine a real positioning strategy on Google by opting for these SEO-oriented marketing software.

Search Engine Marketing (SEM) : related categories

Our selection of 57 search engine marketing (sem) software

Solocal Booster Réseaux - SEA

Enhance Your Digital Reach with SEA Solutions

No user review
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Pricing on request

Boost your online presence with our SEM software. Increase your website's visibility and attract more customers with our targeted advertising campaigns.

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Our software provides comprehensive analytics to track the success of your campaigns and optimize your ad spend. With easy-to-use tools and custom reporting, you can stay on top of your online marketing strategy and drive business growth.

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Develink

Accelerate Collaboration with Cutting-Edge Management

No user review
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close-circle Free trial
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Pricing on request

Boost your online presence with advanced SEM software. Optimize keywords, track progress, and increase ROI with ease.

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Develink is the perfect SEM solution for businesses of all sizes. Its intuitive interface allows for effortless keyword optimization, while its tracking capabilities provide valuable insights for maximizing ROI. Say goodbye to manual SEM efforts and hello to efficient, effective campaigns.

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SEO Cocoon

Maximize Online Visibility with Advanced SEO Strategies

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5.0
Based on 12 reviews
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check-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €29.00

Powerful SEM software offering keyword analysis, campaign management, and performance tracking to boost online visibility and ROI.

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SEO Cocoon is a comprehensive SEM software that empowers users with essential tools for effective online marketing. Key features include in-depth keyword analysis to identify optimal search terms, robust campaign management that streamlines the entire advertising process, and advanced performance tracking to measure the success of marketing efforts. With these capabilities, businesses can enhance their online presence and maximize return on investment in digital marketing strategies.

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Seobility

Comprehensive SEO Tool for Website Optimization

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4.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

This SEM software offers comprehensive SEO tools, keyword tracking, and performance analytics to optimize online visibility and site ranking.

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Seobility provides an array of powerful features designed for effective search engine marketing. Key functionalities include in-depth SEO analysis, robust keyword tracking, and detailed performance analytics. These tools help businesses enhance their online visibility, improve site rankings, and ultimately drive more traffic. Users can monitor their progress and receive actionable insights to optimize their marketing strategies effectively.

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Keyword.com

Accurate Keyword Rank Tracking for SEO Success

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4.8
Based on 88 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Essential SEM features include keyword tracking, competitive analysis, and performance reports to enhance visibility and optimize marketing strategies.

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Keyword.com offers a comprehensive set of SEM tools designed to maximize online presence. Key features include robust keyword tracking that allows users to monitor rankings over time, in-depth competitive analysis to identify market opportunities, and detailed performance reports that provide insights into campaign effectiveness. These functionalities help businesses refine their advertising strategies, improve search visibility, and ultimately drive more traffic to their websites.

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Indexation.io

Enhanced SEO Indexing for Superior Online Visibility

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4.4
Based on 10 reviews
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close-circle Free version
check-circle Free trial
close-circle Free demo

Pricing on request

This powerful SEM tool streamlines keyword optimization, competitor analysis, and campaign management, enhancing online visibility and driving targeted traffic.

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Indexation.io is a comprehensive search engine marketing solution that offers robust features for keyword optimization, enabling users to identify high-impact keywords with ease. It provides in-depth competitor analysis to help tailor marketing strategies effectively. Additionally, its campaign management capabilities allow seamless tracking and adjustment of ad performance, ensuring optimal engagement. Designed for businesses aiming to boost their online presence, Indexation.io simplifies complex SEM processes into actionable insights.

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Concurrents.net

Streamline Sales Processes with Cutting-Edge CRM

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline SEM efforts with robust tools for keyword research, ad optimization, and performance tracking to maximize online visibility and ROI.

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Concurrents.net offers comprehensive features designed to enhance Search Engine Marketing strategies. Key functionalities include advanced keyword research tools that help identify high-performing terms, ad optimization capabilities to improve click-through rates, and robust performance tracking that provides insights into campaign success. These elements work together to maximize online visibility, ensuring businesses can achieve a higher return on investment while efficiently managing their marketing efforts.

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Myposeo

Advanced SEO Analytics & Keyword Tracking Tool

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

This software offers powerful keyword tracking, competitive analysis, and search visibility metrics to enhance online marketing strategies and boost SEO efforts.

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Myposeo is a comprehensive SEM tool designed for marketers looking to optimize their online presence. It features robust keyword tracking capabilities that allow businesses to monitor their rankings and discover new opportunities. The software also provides in-depth competitive analysis to benchmark performance against competitors, along with detailed search visibility metrics. These insights enable users to craft effective marketing strategies that can significantly improve traffic and conversion rates.

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Thruuu

Boost Efficiency with Collaborative Workflow Software

No user review
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Pricing on request

Utilizes advanced algorithms for keyword research, competitor analysis, and campaign tracking to optimize ad performance and increase ROI.

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Thruuu offers powerful tools leveraging advanced algorithms for detailed keyword research, comprehensive competitor analysis, and effective campaign tracking. These features work in tandem to optimize ad performance, ensuring users can strategically enhance their Search Engine Marketing efforts. By providing insightful analytics and actionable recommendations, Thruuu empowers marketers to make data-driven decisions that can significantly boost their return on investment (ROI) in advertising campaigns.

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Lighting SEO

Boost Your Online Presence with Advanced SEO Solutions

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Enhance online visibility with targeted keyword tracking, SEO audits, and competitor analysis features designed to boost search engine rankings.

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Lighting SEO offers a comprehensive suite of tools aimed at optimizing online visibility. Key features include targeted keyword tracking to identify high-value search terms, detailed SEO audits to uncover site issues, and in-depth competitor analysis to understand market positioning. These components work in harmony to support users in effectively improving their search engine rankings, driving increased organic traffic and enhancing overall digital marketing strategies.

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KARMA Search

Enhanced Professional Search Tool for Efficiency

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Powerful SEM tool with advanced keyword research, comprehensive analytics, and automation capabilities to enhance online visibility and optimize ad spending.

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KARMA Search is a robust search engine marketing tool designed to streamline the entire campaign management process. It offers advanced keyword research features to help identify high-value terms, comprehensive analytics for tracking performance metrics, and automation capabilities that save time and increase efficiency. This software empowers businesses to improve their online presence, fine-tune their ad strategies, and ultimately maximize ROI on marketing spends.

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Answer The Public

Uncover Audience Intent with Insightful SEO Analysis

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4.4
Based on 42 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

This tool simplifies keyword research, visualizes data through questions and phrases, and aids in discovering what consumers are curious about.

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Answer The Public enhances keyword research by providing a unique visualization of search queries. Users can easily explore questions and phrases that consumers are asking, enabling targeted content creation. By pinpointing specific interests, this software helps refine marketing strategies and improve SEO efforts. It serves as a valuable resource for marketers looking to connect with their audience through relevant and engaging content based on real user inquiries.

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Google Keyword Planner

Boost SEO Strategy with Effective Keyword Research

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline keyword research with insights on search volume, competition, and trends for effective SEM campaigns.

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Google Keyword Planner provides essential tools for keyword research, offering detailed insights on monthly search volumes, competition levels, and trending searches. Marketers can easily identify keywords that drive traffic and enhance their SEM strategies. This platform also assists in budget forecasting and ad group creation, making it a valuable resource for businesses aiming to optimize their online presence and achieve targeted advertising success.

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Ahrefs

Get Ahead of Your Competitors With Ahrefs SEO Site Audit

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from $99.00 /month

Boost your website's search engine rankings with our SEM software. Analyze competitors, track keywords, and monitor backlinks - all in one place.

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With our SEM software, you'll gain valuable insights into your website's performance. Discover new keywords, track your progress over time, and identify areas for improvement. Plus, with our comprehensive backlink analysis, you'll know exactly where your site stands in relation to your competitors.

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Botify

A complete SEO platform

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4.4
Based on 148 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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close-circle Free demo

Pricing on request

Boost your search engine marketing with advanced software for analyzing website performance and optimizing content.

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Get ahead of the competition with Botify's user-friendly interface, in-depth analytics, and customizable reports. Improve your SEO strategy with detailed crawl data, keyword tracking, and content suggestions.

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Digitaleo

Boost Your Campaigns with Dynamic Communication Software

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3.6
Based on +200 reviews
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close-circle Free demo

Pricing on request

Boost your online presence with powerful SEM software. Target your audience, increase conversions, and track your results with ease.

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Digitaleo's SEM software offers a range of tools to optimize your online marketing efforts. From keyword research to ad creation and campaign management, our platform helps you reach your target audience and achieve your marketing goals. Plus, our intuitive dashboard and real-time analytics make it easy to track your progress and adjust your strategy as needed.

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Google Adwords

Boost Your Business Visibility with Powerful Ads

No user review
close-circle Free version
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close-circle Free demo

Pricing on request

Boost your online visibility and drive traffic to your website with this SEM software.

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With advanced targeting options and real-time data analysis, you can create and optimize high-performing search ads, reach your ideal audience, and maximize your ROI.

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Search Engine Marketing (SEM) software: purchase guide

SEO Tools

If you have a website or you are in the creation stage, you have to know that without a SEM strategy, it is highly probable that your website will not rank among the first results of search engines.

To stand out, we recommend that you use SEO tools such as visibilis or SEObserver, such programs help you optimize the visibility of your website, improve the semantics of your content and follow closely the positioning of your pages. SEO tools complete the functions of a marketing program and provide a real solution to increase the traffic of your website and climb positions in Google positioning. 

What are SEO tools?

SEO stands for Search Engine Optimization. It is also called organic positioning, since it is the way in which a site or web page is placed in a natural way (that is, without paying for this to happen) among the first results of a search engine. However, SEO is part of a much broader digital marketing strategy: SEM (Search Engine Marketing). SEM tools encompass all marketing actions in search engines, whether organic (SEO) or paid (SEA - Search Engine Advertising). 

Why Use SEO Tools?

Once we've created our website, search engine bots scan our content and index it in their database. This database is publicly consulted by Internet users. However, there are millions of websites, so search engines use very complex algorithms to select the most relevant pages based on the user's search. This is where the interest in using SEO tools correctly lies. Nobody goes to war unarmed, and positioning yourself on the front page of search engines is a constant battle.

So we're going to give you some SEO tricks and tools to get your website positioned on the first page. 

How to position your website?

Positioning a website is a fairly technical process and requires specific skills. Monitoring the evolution of technologies and the updates of search engines is essential to be able to adapt to the requirements of bots and algorithms.

In order to optimize your positioning and get to the first page, you must take into account the following factors:

SEO On site: these are all factors specific to your website. Some examples of these internal factors are (quality and quantity of content, frequency of updates, domain name, URL structure ...).
SEO Off site: are the external factors of the content and structure of your site, for example: backlinks (external link) or presence in social networks.

If you are able to, follow an SEO training in order to decipher the mysteries of organic positioning. However, there are numerous SEO tools to accompany you in the audit and SEO optimization of your website.

Best SEO Tools

There are several different types of SEO tools. Choose according to your goals:

  • Positioning tools can check the natural positions of sites or web pages, and examine the positioning of your competitors.
  • Keyword generators provide you the most relevant words according to the topic you want to deal with, in this way, your website can be found much more quickly. Web copywriting is extremely important, as including keywords optimizes visibility in search engines. 
  • Crawlers are tools that allow you to analyze websites composed of a large number of contents and pages. They have the same behavior as Google robots (also called Googlebot): they analyze the http code, meta tags, etc.. 
  • The tools that analyze the speed and performance of your website or e-commerce are also very useful. You can see what's not going well and what you can improve.
  • The backlinks tools or external links verify the quality of the links. This is very important for an effective SEO strategy. 

Advantages of using SEO tools

SEO is essential to be able to be positioned on the first page of Google or any other search engine. Here are some of the benefits to achieve such a desired goal: 

  • Control the evolution of the positioning of your site when you want and from where you want (you only need to have an Internet connection).
  • Reach your target audience and acquire new potential customers.
  • Increase traffic to your website with the aim of increasing notoriety or the act of sale (in the case of e-commerce). 
  • Verify and compare the positioning of the competition.
  • Establish customized parameters of SEO tools according to the needs of your company.
  • Adapt to the constantly evolving requirements of search engines (Google, Bing, Yahoo, etc.).
  • Launch daily SEO audits and thus be able to intervene immediately in the optimization of the positioning of your website.

There are free and paid SEO tools. If you choose a free SEO tool you will most likely have limited functions, and if you have access to all the options, then it is probably a free trial version for a limited time. This is really good news, trying a tool before you pay for it will allow you to be sure of your choice before you have to pay.

Don't let your website come alive in the sphere of the Web anymore! Take control of your SEO strategy and choose the most ergonomic SEO tools for easy use. And if you need more knowledge before you start, don't hesitate to take SEO training or call on an SEO agency to guide you through a personalized strategy.

Search Engine Marketing (SEM) softwares: Q&A

How does a search engine marketing (SEM) software work?

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SEM software helps you manage and automate various aspects of search engine marketing campaigns. It assists you in keyword research, ad creation, bidding, and monitoring the performance of your campaigns. It helps you optimize your campaigns to achieve better results and reduce costs.

What features should I look for when looking for search engine marketing (SEM) software?

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Look for features such as keyword research and analysis, ad creation tools, campaign management, bid optimization, ad tracking and reporting, and integration with other marketing tools. Also, consider the ease of use, customer support, and pricing.

What are the benefits of search engine marketing (SEM) for my company?

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SEM can help you reach your target audience more effectively and drive more traffic to your website. It can also help you increase brand awareness, improve lead generation, and boost sales. Moreover, with SEM, you can measure your campaign's performance and optimize it for better results.

What are the best search engine marketing (SEM) software options?

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The best SEM software depends on your specific needs and budget. Some top options include Google Ads, Microsoft Advertising, SEMrush, Ahrefs, and Moz. Each software has unique features and pricing. It's important to compare and evaluate each option before making a decision.

What are the free search engine marketing (SEM) software alternatives I could try?

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There are several free SEM tools available, such as Google Keyword Planner, Google Analytics, Bing Webmaster Tools, and Ubersuggest. These tools offer basic SEM features such as keyword research, analytics, and monitoring. However, they may not be as comprehensive as paid software options.