Sales & Customer Management

Tip • November 12, 2024

Use your CRM to build customer loyalty

Customer loyalty is an under-exploited growth lever that costs 5 times less than acquisition. Invest less to earn more with good CRM.

Word from the expert • November 12, 2024

CX strategy - Leveraging digital to meet new consumer trends

How can digital technology help you rethink the customer experience? Where do you start? Gabriel Frasconi, VP Europe at Zendesk, explains how.

Definition • November 12, 2024

Why use CRM software?

Customer Relationship Management (CRM) software centralizes all your exchanges with prospects and customers.

Word from the expert • November 11, 2024

Business management: Excel and Word are a thing of the past - use dedicated, high-performance tools!

Quentin Leymarie, Head of Marketing and Communications at startup Axonaut (CRM + ERP), gives us his take on office suites...

Tip • November 11, 2024

Social networks to (re-)win over your customers

The advent of social networks has given rise to new consumer habits. Integrating them into your marketing strategy is now essential.

Tip • November 11, 2024

Make your customers your brand ambassadors

Traditional advertising has lost its impact. It's consumer opinions that trigger the act of buying. How can you adapt your marketing in this direction?

Tip • November 11, 2024

Use the right levers to build customer loyalty

To develop your sales, you need a pool of qualified prospects: your customers. You need to build their loyalty by using the right levers.

Tip • November 11, 2024

CRM to improve customer relations and build loyalty

CRM is at the heart of your sales strategy. How can you leverage it to build customer loyalty?

Word from the expert • November 11, 2024

[ITW] Decoding customer relations: trends, technologies and opportunities for companies

What opportunities do companies have when it comes to customer relations? Thomas Ciezar, marketing specialist at Zoho, shares his vision for the future and his advice in this interview!

Definition • November 11, 2024

Essential CRM functions

Contact management, sales stage, dashboard...here's a checklist of features for an effective CRM.

Word from the expert • October 27, 2024

CSE: the new key profile in customer loyalty

Who is the Customer Success Executive (CSE)? What are its missions? We take a closer look at this new position, which has become essential to your customer relations.

Tip • October 27, 2024

12 practical tips for dealing with difficult customers and improving customer satisfaction

How do you deal with a difficult customer? What techniques and software should you use? Stay tuned, we'll put you in touch with 12 solutions to make you more responsive!

Definition • October 27, 2024

Selfcare: all the tools you need to look after your customer relations

One of the key trends in customer relations and loyalty is self-care. But what exactly is self-care? What are its benefits and tools?

Definition • October 27, 2024

Digitizing customer relations: the key to boosting sales

Why digitalize customer relations in 2023? Loyalty, brand image, business development... Find out what's at stake and where to start!

Definition • October 27, 2024

What do your customers REALLY think? Find out with these 4 customer satisfaction indicators

CSAT, NPS, CES, re-purchase rate: focus on 4 key customer satisfaction indicators to find out what your customers really think of you, and define areas for improvement.