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Google Ads: Build audience strategies to improve targeting and performance

Tip • November 11, 2024

Google Ads: Build audience strategies to improve targeting and performance

How to exploit Google Ads audiences? How to analyze campaign performance using the notion of audience? What strategy should you adopt? Discover the challenges of search engine marketing (SEM) as part of a Google Ads audience strategy.

Revolutionize your digital asset management with a DAM solution!

Definition • November 11, 2024

Revolutionize your digital asset management with a DAM solution!

Professional CMS: 10 must-have features

Tip • November 11, 2024

Professional CMS: 10 must-have features

Using a professional CMS means requiring your CMS to provide you with benefits specific to your business when creating your website. Discover additional resources in this article!

Photoshop beginner's tutorial: 3 easy tools to get you started!

Tip • November 11, 2024

Photoshop beginner's tutorial: 3 easy tools to get you started!

How to learn and use Photoshop simply? Here's a free photoshop tutorial, with 3 tips for photo retouching!

[VIDEO] E-commerce: Claire Jenvrin's data analytics best practices

Word from the expert • November 11, 2024

[VIDEO] E-commerce: Claire Jenvrin's data analytics best practices

Interview with Claire Jenvrin, the e-business whiz! We talk e-commerce (of course) and how data analytics can help you optimize your sales.

Trend 2024: CMOs more selective in their digital investments

Word from the expert • November 11, 2024

Trend 2024: CMOs more selective in their digital investments

[Media Partnership] CMOs, are you wondering about digital advertising investment strategies for 2023 and 2024? Digital CMO's latest study on these trends is here to answer them!