Marketing

Software 12 graphic and video creation tools as alternatives to Canva in 2025 Discover the best alternatives to Canva in 2025 and find the ideal tool for your graphic creations, infographics, animations or video montages.

Tip Maximize outbound lead generation with the right strategies and tools This article looks at lead generation and how marketing automation can optimize your efforts in outbound campaigns. Discover concrete strategies for attracting leads and identify common mistakes to avoid.

Tip Analyze customer behavior to predict the future Why not find out a little more about your customers? You'll be able to understand their expectations better, and satisfy them even more.

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Tip • November 11, 2024

WordPress tutorial

WordPress is the world's most widely used platform for creating websites. Here are a number of tutorials to help you get started.

Tip • November 11, 2024

How to create your own website?

Today, having a professional website is a must. Anyone can now create a website without being a computer expert.

Tip • November 11, 2024

Google Ads: Build audience strategies to improve targeting and performance

How to exploit Google Ads audiences? How to analyze campaign performance using the notion of audience? What strategy should you adopt? Discover the challenges of search engine marketing (SEM) as part of a Google Ads audience strategy.

Definition • November 11, 2024

Revolutionize your digital asset management with a DAM solution!

Tip • November 11, 2024

Professional CMS: 10 must-have features

Using a professional CMS means requiring your CMS to provide you with benefits specific to your business when creating your website. Discover additional resources in this article!

Word from the expert • November 11, 2024

Which traffic acquisition levers should you use for your e-commerce site?

Would you like to attract more visitors to your e-commerce site? Would you like to find the most effective strategy and solutions for your budget? Olivier Clémence, our e-commerce and SEO expert, tells us all about the different levers of traffic acquisition.

Marketing: our software guides

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12 graphic and video creation tools as alternatives to Canva in 2025 Discover the best alternatives to Canva in 2025 and find the ideal tool for your graphic creations, infographics, animations or video montages.

Becoming the Best Email Marketers with 9 of the Finest ActiveCampaign Alternatives Becoming the best email marketers is right at the tip of your fingers with 9 of the finest ActiveCampaign alternatives. Definition, benefits, pros and cons... By the end of this article, you'll be equipped to enhance your campaigns and optimize customer engagement!

4 B2B Solutions to Generate and Track Leads on the Web Find your digital preferences when generating and tracking leads on the web.

Marketing: trending solutions

Zoho Webinar

+200 reviews

Webinar Marketing

Learn more

Comprehensive Webinar Tool to Engage & Educate from Anywhere

Web Conferencing

Video Conferencing

Appointment Scheduling

Collaborative Platform

Webinar

Learn more about Zoho Webinar

Zoho Marketing Plus

30 reviews

Marketing Automation

Unified platform to manage your digital marketing

Learn more about Zoho Marketing Plus

PartnerStack

+200 reviews

Affiliate Marketing

The B2B partnerships growth platform

Learn more about PartnerStack

Webmecanik Automation

25 reviews

Marketing Automation

Open Source marketing automation solution without limits

Learn more about Webmecanik Automation

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Tip • November 11, 2024

Photoshop beginner's tutorial: 3 easy tools to get you started!

How to learn and use Photoshop simply? Here's a free photoshop tutorial, with 3 tips for photo retouching!

Word from the expert • November 11, 2024

[VIDEO] E-commerce: Claire Jenvrin's data analytics best practices

Interview with Claire Jenvrin, the e-business whiz! We talk e-commerce (of course) and how data analytics can help you optimize your sales.

Word from the expert • November 11, 2024

Trend 2024: CMOs more selective in their digital investments

[Media Partnership] CMOs, are you wondering about digital advertising investment strategies for 2023 and 2024? Digital CMO's latest study on these trends is here to answer them!

Tip • November 11, 2024

Publishers: how to approach media relations

For any software publisher, or more generally for any company of any size, good visibility in the media is a solid asset. This relationship with the media must, however, respect certain rules. Here are some explanations.

Tip • November 11, 2024

Understanding the challenges of content marketing

Content strategy is all the rage in marketing. The trick is knowing how to relay it, where and to whom.

Tip • November 11, 2024

E-merchants: are you responsive enough when it comes to parcel tracking?

91% of online shoppers want to stay informed about the progress of their parcels: take advantage of this opportunity with marketing automation!

Tip • November 11, 2024

Marketplaces: undeniable advantages for growing your business

There are many reasons why you might decide to sell on marketplaces. These platforms are made for you. Go for it!

Tip • November 11, 2024

Avoid duplicate content with canonical URLs

Would you like to take advantage of sales opportunities with a clearly identified prospect and project? The qualified lead (CPL) is the solution for developing your sales.

Tip • November 11, 2024

5 differences between content and inbound marketing

Inbound marketing enables software publishers to create leads by bringing prospects directly to their brand.

Tip • November 11, 2024

How to optimize stock management during Black Friday?

Black Friday is a key date for retailers. How can you prepare for it and reap the rewards?

Tip • November 11, 2024

Create an SEO-compatible multilingual WordPress site

WordPress lets you create sub-sites from a master site. This option, called "multisite" in WordPress, opens the door to many applications, including the creation of multilingual sites.

Tip • November 11, 2024

How do I create an affiliation campaign?

The word is on everyone's lips. Affiliation, sponsored links, AdWords... So what is an affiliation campaign? And how does it work?

Word from the expert • November 11, 2024

LinkedIn, the essential tool for developing your professional influence

For Bruno Fridlansky, expert in professional influence, we need to understand and master these new tools for professional influence and reputation that social networks like LinkedIn represent.

Tip • November 11, 2024

12 tips for creating a high-performance Facebook Bot

How to develop your Facebook Messenger ChaBot? Engage your customers: the smartphone can help you develop your mobile marketing. Here's how!

Digital communication brings a new approach to marketing strategies. Marketing software assists you with website and campaign management. Compare and stay up-to-date on the latest online software releases to ensure you are at the forefront of your organization's marketing strategies.

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